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55 SEO Facts for Your Small Business [Infographic]

Are you struggling to get your head round the idea of search engine optimisation (SEO)? Need some facts and figures to help you understand the basics? 55 things you need to know in this infographic.
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Inbound Marketing Basics: How to Generate More Leads & Close More Sales [Infographic]

How to generate more leads and sales. Want to know how an inbound marketing strategy can work for you? Tips for success in this infographic.
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Marketing Basics: 5 Simple Steps to Generate Leads from Your Website [Infographic]

How to generate more leads from your website. Need some help driving targeted traffic and then capturing and nurturing leads towards a sale? Marketing tips in this infographic.
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Internet Market Research and Successful Online Business

If you want to create a successful internet business, then it is important that you know the basics of internet market research. Internet marketing is any way that you seek to improve the awareness of your business in the online marketplace. It is common for a person to dive into internet marketing programs without knowing their target audience, or even enough about their business.

This is what makes internet market research so important. By conducting this research you are better prepared to know who your target audience is as well as the best methods of reaching them.

Many companies find that the markets in which they serve are filled with customers, competitors, and continually changing marketing conditions. Meeting the demands of these constantly changing market conditions is one of the most difficult aspects of marketing. For that reason market research is so important.

The same marketing techniques that work today are not guaranteed to work in the future. This marketing research can provide information on what the target market is going to look like in the future, and how to prepare for it.

Research is the process of gathering information in order to learn about something. Yes, that is a simple definition of something that is actually quite complicated. For the marketer, research is not simply for the purpose of learning, but is an extremely important ingredient in the decision making process.

Internet market research will give you a full picture of both what is occurring and what is about to occur in the marketplace. When it is performed well it can let you know what the best choices are to be made. Marketing decisions are less risky when you have looked at all available options.

There are countless decisions to be made in business that are effected by marketing; these include: target markets, products, distribution, promotion, pricing, external factors, and others. Each of these marketing segments will require research. It is important that you perform the correct research for each of these segments or you will be wasting your time.

Because marketing involves people, it is one of the social sciences. Social science is the study of people and how they react to different situations. In marketing, you study people and how they react to different marketing campaigns. Many marketing research techniques, such as surveys for example, are in actuality scientific experiments.

Not all marketing research will require studies to be performed, but if these studies are not performed correctly then they are producing inaccurate results. Of course, any research, no matter how well performed, has the ability to be wrong. It is because of this that you must undertake many different methods of research in order to produce the most accurate results. Research reliability depends on making sure that the data gathering leads to accurate results. If you always make sure to conduct the proper Internet market research, you will find how to make your business successful and more profitable.
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The 2017 Social Media Cheat Sheet [Infographic]

Are you just getting started with a social media marketing strategy for your business? Need to know the basics like image sizes, best times to post and what to write…