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Small Business Tips: 6 Reasons Why Customer Experience is Your Big Advantage

Small Business Tips: 6 Reasons Why Customer Experience is Your Big Advantage
Small Business Tips: 6 Reasons Why Customer Experience is Your Big Advantage

Small businesses are facing many challenges these days. Many small business owners view large brands as big dangerous competitors and they don’t know how to win the big brands and how to get more customers. But there is a pretty effective opportunity to win any big business or brand if you act now.

Small Business Tips: How to Win Big Brands

Here are some reasons why customer experience is your big advantage

  1. Customer Experience: Why Is A Huge Advantage
Small Business Tips: How to Win Big Brands

Many stats show that customers prefer the experience they had with small businesses over those with large brands. This fact should not only give small brands confidence but also small business owners need to rethink how they can engage and satisfy their customers.

  1. Advantages of Small Businesses and Large Brands

As a small business, you have a huge advantage over large brands. 71% of consumers said they have a better experience with a small business over large brands. Also, 80% of those people rated their small business experiences as either “good” or “very good” overall.

Small Business Tips: How to Win Big Brands

Small businesses are better at personalization. Only 30% of consumers saying they haven’t received the responsiveness or personalization they desired.

Small businesses need to improve experiences and satisfaction for their customers.

  1. Customers: Experience is A Big Priority

Many consumers say that customer service is a much bigger priority for them. 86% of those people stated that they are willing to pay more for a better experience. When customers have better experiences you will have long-term benefits for your small business.

Small Business Tips: How to Win Big Brands

Also, 57% of consumers said that they will like to leave a favorable review for a small business after a positive experience. (compared to a larger brand)

Exceptional customer service and buyer experiences are extremely valuable to your customers and your small business. (short and long-term)

  1. Customers Expect Less from Small Businesses

82% of consumers said that they think a personalized experience is important, but personalization was not necessarily expected of the small business as it is with larger brands.

Small Business Tips: How to Win Big Brands

Nearly 60% of consumers say that they don’t expect small businesses to know their purchase history. So customers want technology solutions that are helpful for them when dealing with brands on and offline.

You need to invest in new technologies to help and satisfy your customers. You need to help and impress your customers.

  1. Small Business and Competition

Most small businesses’ real competitors are other local small businesses that are doing a far better job. Knowing who your biggest competitors are enabled you to take action to be more effective or innovative than them.

Consumers prefer the customer experience that comes from the small business over the larger brand. So you are going to have a more difficult time competing with other small businesses.

Small Business Tips: How to Win Big Brands

You need to understand your customers and what means a great experience for them. So you can provide them what they like or need.

  1. Customer Experience and Expectations

These days customers have more expectations. They want to easily find your brand or business online and also they want easy access to information about what you do and why you are better.

This is “messaging within marketing”. But most small businesses do not have the experience to write messaging that conveys what the customer is looking for or how to getting across that clear impression that opens doors to customer opportunities.

Small Business Tips: How to Win Big Brands

Important Tip. Be sure that you are outperforming your small business competitors on customer experience. This way you will easily be outperforming your big brand competitors as well!

Make your research to find more tips and techniques about customer experience and how to improve your marketing strategy.

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Social Media: Word of Mouth a Great Advantage For Your Business

Social Media: Word of Mouth a Great Advantage For Your Business

Many marketers believe that social media marketing is the digital form of Word of Mouth marketing. Word of mouth on social media can prove to be an excellent advantage while trying to convert visitors into paying members.

Word of mouth is as old as the history of human communication. Currently, it is referred to as the most valuable form of marketing in the world.

A survey shows that 92% of consumers around the world trust recommendations from friends and family, over any other marketing advertisements.

It is just natural that audiences would be confident in trusting what their friends & family have to say about a brand, rather than believing any other advertisement. Now Word of Mouth Marketing is all about conversations, and social media marketing strategies are a great tool to make it happen.

People believe something that comes from a person that they know or respects, instead of paid sources like commercials and print ads. Social Media is a platform to get started with such conversations.

Social media is the new word of mouth marketing. It’s about how brands today communicate and build a strong bond with their customers on social media. It is not about one to a mass of people, and rather it is about one to one.

Here are a few social media marketing tips on what to do and what not to do.

Mass Advertising is not Effective

For a brand to do well on social media marketing and to capture better revenue and customer affection, it must avoid mass advertising plans. Mass advertising is merely a one-way delivery of traffic between the brand and the mass audiences.

It should be more about establishing and nurturing a strong connection with the particular audiences through appropriate content, giving proper attention & action towards audience feedback, and any activity to win over your audience.

Analyze and Discover What The Customers Want or Need

Many brands are failing because they have not analyzed the customers’ needs and mentality. On the other hand, successful brands have been focusing on the customers’ overall thought-process, above their service and products.

Word of Mouth on Social Media Marketing and Success

We need to treat every single individual customer well. It is just that.

Getting an efficient social media team that is good enough to handle customer relationships is a must. Managing public communications should always be your first step in WOM marketing, that will build a good emotional quotient (EQ) with time.

Audiences are human beings with emotions, moods and many varieties of characteristics. In this era of so hard competition, it is never easy to earn the confidence and trust, of the audiences.

You need a balanced marketing strategy that focuses mainly on your customers. Above all what you need is to bring in that extra step for making sure that, your customers are happy in such a manner that they love to share their unique experience on your brand with their family and friends.

A satisfied customer is the best Free advertising for your business! Very Simple but many businesses ignore it!

All this would happen through word of mouth marketing using the power of Social media.

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The Great Advantage of Online Business – How to Start Your Successful Business

The Great Advantage of Online Business - How to Start Your Successful Business
The Great Advantage of Online Business – How to Start Your Successful Business

 

Online business has a great advantage to increase your profitability by allowing you to reach millions of people worldwide. Here are some of the advantages you need to know about how to start your online business.

Starting up a website requires a minimum investment of money. And unlike offline stores, you don’t have to spend a lot of cash advertising your online business, since you simply have to optimize your site to be search-engine friendly and your customers will find you when they perform searches on search engines like Google.

There are many techniques that you can make your website effective, profitable, and search engine friendly.

You can automate your business processes such that the website runs itself with minimal supervision. You can avail of e-commerce solutions for your site that will automatically take customer orders, check out their purchases and accept their payments without requiring a person to actually perform these functions. You can automate your website easily.

These solutions represent great cost savings, which you can bank as profit or pass on to your customers in the form of cheaper prices.

You can promote your business in a cost-effective manner through social media sites. With literally millions of people at any one time using Facebook, Twitter, Pinterest or Instagram.

These social media sites offer a terrific opportunity for you to build a relationship with your customers so that you can not only promote your business but also build brand loyalty that will pay off in the long-term.

You can enjoy a lot of great benefits by setting up a Facebook page for your business, a Twitter account, a Pinterest business account, etc.

You can easily build your niche. Previously it was very difficult to build specialized businesses that appealed to limited clients since it was hard to find and reach them.

But with the Internet, you can easily link with your customer base by optimizing your website with the right keywords so that they can find you when they re doing an online search.

You can learn more about the advantages of online business, and how to start your successful online business Here:  http://bit.ly/2yRUffg

You Need a Business Plan

All Businesses Start With A Plan

Know what the target market or niche wants

Find out the real cost not what you want to spend to start up

Find a good source of advice and support

Create customer loyalty and build relationships

What do these Mean?

If you have the technical knowledge or a passion for something, subsequently you will have a good idea of the market and how to start an Internet business is about building success. If you don’t have the knowledge, the Internet is the greatest library in the world.

If you don’t have a lot of spare cash, then you are going to have to learn and do all the marketing for your business yourself, the SEO(search engine optimization) getting traffic to your website, writing posts, keyword research, website maintenance, all of these and more are required if you are to know how to start an Internet business.

You need to know who can give you the right advice to start your online business. The good thing is that most people and businesses are willing to help. With Internet marketing giving away free advice and support are what leads to success.

When you get customer loyalty and build long-term relationships, you get more opportunities to increase your sales.

How to Start Your Successful Online Business

Starting an online business is not hard…

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Model #1: Mobile App
Model #2: Amazon Kindle
Model #3: ClickBank Affiliate Marketing
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Model #5: Lead Generation
Model #6: Facebook
Model #7: Shopify Store
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The Advantages of Online Marketing for Your Business

The Advantages of  Online Marketing for Your Business
72 Amazing Ways to Internet Profits in 2018. How to Make Money Online Free Ebook
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Every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to promote your business 24 hours a day.

The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign.

Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing.

Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience.

This is a great marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours.

These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because unlike stores, the website never closes.

This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.

If you are a business owner you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers.

Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.

P.S.

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Video Marketing: An Effective Way For Targeted Traffic

Video Marketing: An Effective Way For Targeted Traffic
Video marketing is one of the most effective ways to generate targeted traffic. Once you create the right video you can submit to YouTube, Vimeo, Dailymotion, and other places that allow video submissions.

 

Video marketing is one of the most effective ways to generate targeted traffic. Once you create the right video you can submit to YouTube, Vimeo, Dailymotion, and other places that allow video submissions. By listing your website information in the description section, most people tend to follow-up with the video presentation if it is compelling enough. Remember that people preferred videos over reading and you should take advantage of this.

This is because it is much easier to watch videos and it is simpler to convey your points when you do so using images and someone speaking directly to them. In fact, in a recent survey from Vimeo, respondents explained that they were three times more likely to want to watch a video instead of reading a blog post.

One of the recent trends in video marketing for targeted traffic is a video called a Vine. These short videos that are around five or 6 seconds and tap into the emotion, understanding of trends and focus into a single expression that can captivate thousands even millions of viewers.

This new style of video marketing has also been linked to products and services that can be promoted quickly and in an entertaining and interesting fashion that deals with the short attention span that most potential customers and clients have.

Another powerful form of video marketing is when you take the time to teach people in a hot topic and then follow-up with them by demonstrating that you can provide additional information that they need to be successful.

For example, there are many videos online teaching about the basics of internet marketing; but in order to get the full story you will need to subscribe to the marketers e-mail list and then follow-up for additional lessons, usually at a service fee or membership fee rate.

These how-to videos generate huge amounts of targeted traffic and almost anybody can create them. Remember to focus on solving problems and you will generate a lot of traffic from these videos.

Another great way to generate traffic using videos is to focus on high targeted videos that are receiving millions of views and then approaching the owner and asking them if you can pay them some money for them to post your URL in their description section.

Most people are not marketers and see this as an opportunity to make money online each month, a majority of people will be happy to do this and you will also receive lots of targeted traffic when you do this.

Create helpful videos for the people. Give solutions and value to your viewers. Learn the best tips and strategies of the video marketing. Very soon you will have the targeted traffic you need for your online business.