Do you know how to increase sales on your eCommerce site? Do you know how to overcome cart abandonment?
Here are some eCommerce tips you need to know.

eCommerce: 7 Tips on How to Overcome Cart Abandonment

The shopper is just browsing
Shoppers don’t trust the site
The checkout process is too complicated
Creating an account is too complicated
Shipping times are too long
Shipping is expensive
Returns are complicated and expensive

Cart Abandonment – Explanation

Cart abandonment is when a shopper on your eCommerce site initiates the checkout process for an order but abandons their cart without completing the purchase.

If the item is added to the cart but it doesn’t purchase, it’s considered “abandoned”.

Shopping Cart Statistics

Several shopping cart abandonment statistics show how serious this problem is.

90% of online shoppers abandon their carts due to slow load times or prolonged checkout times (more than 30 seconds).

The global cart abandonment rate stands at 76%.

Almost 50% of all cart abandonment emails are opened.

By using personalized retargeted ads, companies can increase their ROI by 1,300% (Amazing).

You can use tips and tricks to reduce your abandonment rate and entice your online visitors to become customers for your business.

Always remember, abandoned carts don’t mean that your sale is lost. Retarget your lost prospects via email marketing and invite them back to your eCommerce store to help them complete their checkout.

Also, you can use split tests and improve your online shop’s performance.

Pro-Tip

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