Video marketing is one of the most powerful social media marketing strategies. Before you start creating your video marketing plan, it is important to know the platforms that you can use.
Each of these social media platforms has a unique audience. Based on your target audience, you can decide on the platform you will use.
Here are some effective video marketing strategies you need to know.
Social Media Platforms You Can Use
The video length of Instagram has been increased from 15 seconds to 60 seconds. Instagram is a very popular and pretty effective for your video marketing success. You need to generate engagement to increase sales.
Snapchat
Snapchat has the unique feature of ‘stories’ which disappear after 24 hours. It has almost 100 million daily users. Young people are the majority of this social media platform.
Almost 75% of users of Facebook use it from the mobile app. The time limit for Facebook videos is 20 minutes. Facebook gets 4 billion views every day.
Tik Tok
It’s a new trend on social media. Many people (young and adult) have starting to use it to market business and products.
Social Media Video tips
- Engage – Entertain
The users always need to know what goes on behind the scenes. Give them a quick tour of your workplace. Taking them at an event or some quick how-to tips would keep them entertained.
This way your users will feel connected with you. It’ll help them build a great bonding with your content which increases your views. You can live to stream some short interviews that you do or keep them updated if your brand is coming up with something new.
- Live Videos
Live videos grab the attention of many users. These videos are posted in real-time format and they last for 24 hours. It is also very easy to go live from your account.
All you need to do is swipe over to the ‘Instagram stories camera’ and it will notify your followers to watch. Your users can even post real-time comments and you can answer them during your live session.
Make sure that your audience knows that you will be doing a live session, this will ensure maximum user engagement.
- Video Length
The shorter you keep the message, the better it is for your users to connect. Shorter video ads gain more attention as compared to lengthy ads.
You can just create a simple slide show with a few fun graphics. Make sure that the videos that you create are mobile-friendly. Also, make sure to optimize the video according to the best SEO standards.
Types of Videos
There are different types of videos that you can create based on how you choose to market your product. Here are some examples of types of videos that you can create:
Vlogs
Tutorials
Reviews
Presentations
With video marketing strategies, you will be able to improve your marketing plan. Make sure that you follow all these tips to attract and engage more and more users to your social media pages.
And remember, if you want to make a great video you shouldn’t forget to add sounds or music, because they appeal to a sense that a flat image simply can’t reach. It’s very important to choose the right background song or music to attract and impress your target audience.
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