Social media analytics tools are getting data from social media platforms to inform you and guide your marketing strategy. With social media analytics, you can measure your performance and create a better, more effective, marketing strategy.

Social media analytics tools help you to plan and schedule your social media content and also to measure the performance of your strategy.

Here are some effective social media analytics tools you need to know.

1. Sprout Social

Sprout Social is a social media management and monitoring tool. It has cross-channel social listening features. It performs an analysis of topics, hashtags, and keywords. So you know how your content is performing on various social media platforms.

2. Hootsuite

Hootsuite is a combination of social media management, listening, publishing, and analytics tools. It helps you to know what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, etc.

3. Zoho Social

Zoho is a powerful software suite that has CRM, collaboration, and other SaaS options. Zoho Social can help you to understand your social media audience and how they engage with you.

You can also search deeper into each post to measure their reach and engagement.

4. Sendible

Sendible is a social media management tool with monitoring, listening, and reporting features. It gives you insights into post content and engagement, mentions, and audience profiles across digital channels.

Sendible also lets you track what’s being said about your brand on various social media platforms, and identifies mentions that might need your attention or response.

5. Keyhole

Keyhole has various trackers that help you to monitor your events, campaigns, influencer activity, brand mentions, and social conversations. It can track hashtags, keywords, and accounts. It provides information such as reach, top posts, the share of voice, and more for your brand or competitors’.

6. Rival IQ

Rival IQ lets you track many different companies and compare their performance across not only social media platforms but also SEO. It also analyzes Facebook and Instagram ads and features historical data for up to 24 months.

With Rival IQ you can discover the overall digital strategies that are working for your competitors. So you can learn from their strategies and create successful strategies for your business or brand.

7. Social Report

Social Report provides an overview of your activity on multiple social networks and blogs. You can track new topics, measure ROI, and export the data into a handy report layout.

Social Report helps you to monitor your social media profiles and also your competitors’ profiles. It has some useful options to structure and manage your customer data.

Useful Tip. Make your research and you can discover many more social media analytics tools. Also, you can read reviews about social media analytics tools. Then decide which tool is the best for your business and your marketing strategy.

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