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Social Media: 6 Proven Marketing Strategies

Social Media: 6 Proven Marketing Strategies

Facebook is still the most popular social media platform, but there are many other social platforms where users love to spend time. YouTube, Instagram, Twitter, LinkedIn, Pinterest, and TikTok are some of the most popular, these days.

Social media marketing is quite different from traditional marketing. Why? Because social media marketing yields better visibility and ROI than traditional marketing and advertising do.

Here are six proven social media marketing strategies you need to know. These effective strategies will bring to your business new customers, build strong relationships, and trust.

  1. Create Instagram Stories

Instagram has over a billion users. Many Instagram users use Instagram Stories every day. You can reach your target audience and convert them through your stories.

Here are some of the best practices to create Instagram Stories that get views and engagement.

Use hashtags (#)
Run polls and encourage users to participate
Follow the right image and video formats so your stories look good on mobile screens
Put your popular updates, content, and stories in highlights
Add links to stories
Use strong CTAs

  1. Use YouTube Ads

YouTube is the largest and most active video social network. People love video and spend at least 40-70 minutes every time they open YouTube.

YouTube runs ads before and during the videos you are playing. Imagine your ads being shown to users chosen strategically based on whether they fit into your buyer definition.

It’s a great way to boost visibility and awareness.

You can target users based on their Google search and YouTube watch history. YouTube reaches more people than any TV network in the world. Using YouTube Ads could give your brand massive visibility and boost your sales.

  1. Facebook Ads

Facebook’s more than two billion users access the platform 8-11 times a day. That makes it the most active social network as well.

27% percent of users who click on Facebook Ads go ahead and make the purchase. 43% of users follow official brand pages expecting to receive the latest offers.

Facebook is not a place where a user is ready to buy. It is certainly a platform to make a user a loyal customer that not only will buy from you in the future but will also spread your brand through the word of mouth.

The most important element of your Facebook ads is your content, which could be a blog post, infographic, video, live webinar, or eBook. The focus should be on producing quality content that you can pitch your audience.

Remarketing is probably the best feature of Facebook Ads. You could expose your brand (through your ads) to potential audiences multiple times till the time they make a decision.

  1. TikTok Ads

TikTok is the new trend! This social network allows users to create 15-second videos while lip-syncing on popular soundtracks, music, movie dialogs, and famous personalities. This fun app is very popular among teens and not only.

The platform is available in 150 countries and 75 languages. TikTok is one of the most downloaded free apps.

TikTok is an attractive marketing platform, especially if you have products that interest teens and tweens.

26.5 million are from the United States and 43% from India. 66% of its audience is below 30 years. These stats tempt marketers to use TikTok marketing to promote their brand.

  1. Use IGTV to Increase Views

IGTV is probably Instagram’s best feature for marketers. Earlier, it was a standalone app. Now, things are easier.

Users can now see IGTV previews on their Instagram feed. And by tapping the preview on their feed, they can move to and watch the video on the IGTV tab which is existent within the app’s interface.

Your videos are also shown in the search or discover section on Instagram – which gets you more views from users interested in videos, products, and services like yours. Strategic use of IGTV gives your brand a chance to showcase your product videos in an interactional manner and stand out.

With that, Instagram and IGTV offer a completely different approach to reach and convert. So you can create IGTV specific videos to deliver quality and value and to gain more views and engagement.

Here are some useful tips to get started with IGTV marketing

Create vertical videos – Instagram-friendly format
Keep your video content short and crisp – full of information
Choose different backdrops or locations to shoot your video. (it helps create visual interest for the audience)
Add subtitles to your videos (and make it easier for users, who watch videos with the sound off)
Use pop-up texts to send important messages during the video
Design your cover photo showcasing your title and keywords

  1. Live Video Marketing – Live Streaming

Social media has transformed how businesses are run. The dominance of video-sharing platforms such as YouTube, Vimeo, Snapchat, and TikTok has created a new trend within social media.

Since users spend one-third of their time watching online videos, video marketing has now become a very important part of any successful social media marketing strategy. And for that reason, 87% of marketers use video to market their content and brands.

Live video is the future of video marketing. People love watching live videos more than pre-recorded videos. Users know that there is no editing involved and what they are seeing is true and unedited.

Stats show that 80% of customers would be more interested in watching live videos rather than reading blogs or customer reviews. Videos are easy to digest, and live videos add a dash of reliability to easy understandability.

To supercharge your social media marketing efforts, you need an effective SEO strategy. People still use search engines to find products and services they need. With an SEO strategy, you can achieve higher rankings on search engines.

Make your research to discover the new trends in social media marketing. Also, make necessary changes in your social media strategy as and when needed.

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