Snapchat has shared some new insights into the power of its app for driving more intimate connections, and the value that can hold for advertisers.

Snapchat Insights: Why Snapchat Can Increase Engagement

Insights show how Snapchat can increase engagement.

According to a new report by Neuro-Insight, Snapchatters find themselves feeling happier after using the app, as opposed to others:

On average, Snapchat scored 14 points higher than the other social platforms, including Instagram, TikTok, and Facebook based on implicit or unconscious associations with the word “happy.”

People are just plain happier when they’re using Snapchat. It’s easy to sign up and start watching hours and hours of user-generated content (UGC) on other social media apps without knowing anyone beforehand.

All it takes is a username and voila, you can instantly start engaging with content. On the flip side, Snapchat relies on a close circle of friends to deliver a truly satisfying experience.

Snap says that this leads to stronger, more meaningful connections. Which also extends to ads and brand-building efforts.

“When it comes to Snapchat ads, Snapchatters find them to be more personally relevant.

And when Snapchatters find content more relevant, they engage more. We found that Snapchat saw Neuro engagement scores that were 62% higher than Facebook and 32% higher than TikTok.”

That could be a valid note for your ad planning, especially as we head into the second half of the year, and you map out your holiday marketing approach.

More Details – https://www.socialmediatoday.com

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