If you have a business and you want to promote it successfully then you need to use effective SMS marketing. Through SMS marketing, you can send a short text message to your customers and include a link to your website where they can find offers, giveaways, or discounts.
Many people (if not all) are checking their mobile phones pretty often. Stats show that 15% of people are checking their phones more than 20 times an hour.
These days mobile phones and SMS marketing are the ideal solutions for marketers and businesses. Text messaging can open an effective line of communication with customers, clients, and your target audience.
Why SMS Marketing is Pretty Effective for Your Business?
- SMS Marketing – Engagement and Sales
SMS marketing is a pretty fast solution to generate engagement and increase your sales.
Text messages get opened and read almost immediately after they’re sent. People read 98% of all SMS messages, but only 20% of emails. People love the SMS but not the emails. (They don’t like to get tons of unuseful or junk emails)
On the contrary, mobile messaging lets you get instant feedback from customers.
If your offers are attractive enough for your customers, they will buy your products or services. SMS marketing is a very profitable and useful investment for your business.
- SMS Marketing and Personalization.
People feel overwhelmed with all the information, content, or marketing messages that they receive, especially those that aren’t relevant to them.
SMS marketing allows you to reach customers directly on their mobile devices (there is a personal touch). But you need to customize your message based on what you know about them, including the links they’ve clicked, where they’re located, their past purchases, their interests, etc.
- SMS Marketing and Fast Delivery Messages.
SMS marketing campaigns are pretty straightforward. After creating your message and choosing your contacts, your message gets pushed and delivered to customers straight on their mobile devices.
You’ll have sent your message about your brand, product, or service to your target audience right away.
Tips for Effective SMS Marketing
Grow Your List of Customers
Important! you need to give customers a way to opt-in to or opt-out of your SMS campaigns. (like subscribe or unsubscribe)
Include your company’s name in text messages
The messages you send out will typically show a number code or shortcode assigned to your business. Or you can have your company name within your text.
Track your campaigns
The platform that SMS marketing service providers use allows you to track how many of your messages have been received, who’s clicking your links, what links they clicked, response rates, and so on.
You can use these insights to determine if your messages are effective or if your campaigns are not successful. You need to know how to improve your campaigns and your messages.
Advantage of SMS Marketing
SMS marketing is a pretty effective digital marketing strategy. It works great for many businesses that want to communicate with customers in a fast, easy, and personal manner.
These days more and more companies using it to generate sales and grow their business.
In 2018, the market size of SMS marketing in the United States was valued at $3.5 billion (the annual growth rate of SMS marketing is estimated at 20.3% from 2019 to 2025).
Forecasts and reports for 2023 estimate that there will be 3.5 trillion SMS business messages sent during this period.
It’s your turn to start using SMS marketing to reach your target audience and grow your business.
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