If your traffic strategy doesn’t generate sales or leads is unuseful. You need to create a successful SEO intent strategy to connect effectively your content and your user’s intentions.
User intent is a little bit mysterious or difficult because it changes constantly and you need to rethink your strategy. Google updates their algorithms very often and you need to change your strategies too.
SEO Tips: How to Generate More Sales with SEO Intent
Google BERT now applies to almost all the queries. BERT it’s an AI engine based on natural language processing that helps understand the intent of each query. (But many marketers and website owners think that Google hates them!).
Here are some effective tips about how to generate more sales with SEO intent.
Intent Categories and SEO Content Strategy
- Informational Intent – Educate Your Users
The user wants to learn something. Their queries will start with: what, how to, why, when, who. These words don’t have to appear in the query.
For this type of intent, you need to create in-depth posts, to help users to find the answers they need. They are ideal if you’re trying to educate users on your industry, your products, or services.
- Transactional Intent – Quick Sales
When you want to sell something quickly, this is the perfect user. Transactional intent shows that the user is ready to buy.
If you write about pricing in your blog posts, make sure to add visible links and CTAs to the sales/product pages. You don’t want to annoy a user who’s ready to buy with lengthy or boring articles that don’t sell what they’re looking for.
- Navigational Intent – Lazy Search
Also known as the lazy search. Users know exactly the page they want to be on. It’s just easier to type in the name in the search bar instead of the navigational bar.
You can create a comparison page between your product/service and your competitors. Get backlinks to it and write enough to get it to rank higher than the competitors’ page. It’s a common practice for many marketers and businesses.
Also, you can use PPC ads to show your website as an alternative to the competitors’ services/products that users are looking for.
- Local Intent – Local Marketing
Local intent means that the user is looking for something in the local area. It can be a supermarket, a coffee shop, or even a local hotel. Sometimes, the local intent will have a location included, but other times the users will only rely on geo-tracking to get the right results.
If you have a local service, make sure to mention this on all your pages and in blog posts.
Also, you need to update your Google My Business page and keep your contact information up to date.
- Use The Right Keywords
Using the right keywords is crucial. Search has changed quite a lot in recent years. And perhaps the most significant of these changes is that context and content value are key ingredients for a successful SEO intent strategy.
Every time you come up with a new blog post title or a new keyword, ask yourself about the intent of the person typing this in the search bar. Do they need information? A definition? Are they ready to buy?
Then adapt your content to this intent. Not all pieces of content are designed to sell directly. But they should be attractive and informative. So they will drive the user to your sales funnel.
Also, you need to know new tips and trends about SEO and search engine algorithms. Don’t forget that technology and the online world are changing pretty fast. You need to improve your SEO strategy to grow your sales and your business.
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