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Psychology and Marketing: Secrets to Success [Infographic]

It’s a pretty effective tip to use psychology as a marketing tactic. If you learn what is most engaging to buyers, you can use that knowledge to attract more customers. Here are some secrets you need to know about how to use psychology to improve your marketing strategies.

  1. Personalization

When your customers shop online, you need to provide additional information to personalize the customer experience.

Organize your products by price and relevance. Tell your customers which products are most popular so feel more confident in their selections.

  1. Offer additional products or services

When a customer proceeds to checkout, they are often more open to additional purchases. Show them related products and deals that might interest them.

If they already made the purchase you can still follow up with suggestions.

Many companies use this method on thank you pages or in confirmation messages to offer additional value-added products and services.

  1. Reciprocity

Reciprocity psychology means that if you need to get something, you must give something first. In business, this means that if you want your business to get a sale, you must first give something of value to the customer.

By offering your new customers an added value, you will build a relationship with them. Using reciprocity psychology in marketing can be pretty beneficial and effective for your business.

  1. Scarcity and Urgency

A popular persuasion secret is to invoke a sense of urgency and scarcity, which means presenting something as only being available for a limited time or that there are only a few of the items left.

For instance, black Friday sales advertise many items by announcing a limited amount, which induces a sense of urgency to purchase by the consumers. Through scarcity marketing, consumers naturally fear that they will miss out on the offer.

As you know customers standing in line for several hours in the early morning, simply to guarantee they will get the item before anyone else takes it from them.

Using psychology in marketing is a great way to understand and predict what your consumers may think about and how they will purchase your goods and services. Many businesses are using psychology in their marketing strategies to increase their sales and revenue.

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