Do you know how to create an effective mobile marketing strategy? Do you know how consumers using mobiles in 2023?
Here are some statistics you need to know.
Mobile Marketing: 10 Mobile Usage Statistics In 2023
Time spent
Product research
Mobile shopping
Mobile traffic
Mobile advertising
- Smartphones Worldwide
There are 6.8 billion smartphone users worldwide. Smartphone usage will continue to increase in the coming years (7.5 billion in 2026).
- Time Spent on Mobile Devices
US adults engage with their smartphones for about 2 hours and 55 minutes daily.
- People Using Phones for Product Research
Statistics show that seven out of ten (70%) internet users in the US say they would look for customer reviews on their phones.
Also, 58% of them are looking for other products similar to the ones they’re thinking about purchasing.
- Mobile Shopping
Statistics show that 50.9% of online shoppers worldwide use their mobile phones to purchase products online.
Females aged between 35 and 44 shop on their mobiles the most. 56.8% of them said they’ve purchased a product online with their mobile devices in the past week.
- Mobile Traffic
5G technology will bring much quicker internet speeds and connections. Mobile traffic will continue to grow.
Experts are expecting the average smartphone data usage to increase from 10GB to 35GB by 2026.
US consumers are now spending 63% of their time on digital media via smartphone apps.
- Mobile Advertising
Advertisers are spending more money on digital ads to reach consumers. Digital ads exceeded traditional ads for the first time in 2019.
digital ad spending on mobile amounted to $129.8 in 2021, which is more than two-thirds (67.9 percent) of the total digital ad spend.
The industries with the biggest digital ad spend on mobile are retail and CPG (Consumer Packaged Goods).
Now you have a better idea of how consumers engage with their mobile devices and what the future holds.
These mobile usage statistics can help you create an effective mobile strategy and get engagement, traffic, and sales.
Summary: Mobile Usage Statistics
There are 6.8 billion smartphone users worldwide in 2023.
US adults spend an average of 2 hours and 55 minutes on their smartphones every day.
69 percent of internet users prefer to look for reviews on their phones than approach an in-store employee.
50.9 percent of online shoppers worldwide shop on their mobile phones at least once a week.
Six out of ten shoppers say the possibility to shop via mobile is an important factor in brand selection.
Mobile web traffic accounts for 54.8 percent of global web traffic.
70 percent of the total digital media time in the US is spent on smartphones.
More than two-thirds of the total digital ad spend in the United States in 2021 was on mobile ads.
The global retail conversion rate on mobile phones is 1.82 percent, compared to 3.9 percent for desktops.
Six out of every ten smartphone users have tried voice search at least once in the past year.
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