In January 2020, there were 4+ billion internet users. This is compared to the 3.42 billion users at the end of 2016.

The average internet user spends 6 hours and 43 minutes online every day.

Also, in January 2020 there were over 1.74 billion websites on the Internet.

Google now processes over 7 billion search queries every day worldwide. 15% of those queries have never been searched for on Google before.

56% of all internet traffic is from an automated source such as hacking tools, scrapers and spammers, and bots.

Google Chrome is very popular amongst users with 61.77%. Other popular internet browsers – Safari (15.09%), Firefox (4.92%), Opera (3.15%), and Internet Explorer (2.81%)

Approximately 45% of the world’s population had an internet connection in 2019.

More people access the internet on a mobile device than they do on a desktop computer. In 2018, mobile internet usage was 48.2%.

In 2019 there were 359.8 million domain names registered across all top-level domains (TLDs).

More than 5,760,000 blog posts are published on the Internet every single day.

There are over 600 million blogs in the world in 2020. In the US, in 2020, there are 1.7 million blog owners

The most popular content marketing strategies include – blogging (68%), social media (65%), and case studies (64%).

Blogging continues to be the number one marketing strategy for businesses and brands.

6.7 million people publish posts on a blogging website regularly, with 12 million posting blogs to their social media.

84% of online consumers trust information found on blogs. 63% of U.S. online people have made a purchase based on recommendations from a blog.

78% of people never scroll past the first page in search results and 80% of people ignore Google ads.

There are 2.77 billion social media users around the globe.

Infographics are liked and shared on social media 3X more than any other type of content.

The average attention span in 2000 was 12 seconds, in 2020 the average attention span is just 8 seconds. That is less than the 9-second attention span of goldfish.

75% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

People spend an average of 2 hours and 15 minutes per day on social media networks.

Over 400 million people use Instagram Stories each month.

Over 90% of marketers who employ an influencer marketing strategy in social media believe it is successful.

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