With more than a billion active users each month, Instagram is one of the most popular and effective social media platforms. Also, it’s a very important marketing tool for business.
Stats show that 38% of US adults use Instagram and 60% of Instagram users have household incomes of $100,000 or more. Also, 90% of Instagram users follow one or more companies and often they buy products or services.
Here are some tips about how to market successfully your business on Instagram
- Create a Business Account
If you’re using a personal account it’s better to create a business account. Business accounts allow you to reach current or prospective customers more effectively and easy too.
Also, you can include your store hours and physical address, so shoppers can find this information without searching for you on Google.
How to create a business account on Instagram.
Click on account and then change the listing from personal to business. After setting up your business account, you can choose the category that best fits your products and services.
- You Need A Brand Image
Because Instagram is a picture-based medium (Visual Platform), you need to create an effective brand image. The design choices you make can turn prospective customers into long-term buyers of your business.
Important Tip. You need to choose a theme and color scheme that fits your company and products.
- Content and Engagement
If you want to attract more followers, it’s crucial to generate engagement. You need to post a wide range of content. For example, you can use a mixture of close-up product images, shots of people using your product, and images that feature your product.
Also, you need to post non-marketing content. For example, custom graphics with motivational quotes are great for inspiring your followers. You need to inspire and entertain your followers.
- Use Instagram Stories
It’s not enough to post to Instagram regularly . If you want to maximize your business’ social media presence in 2020, you need to use the Instagram Stories.
Visible for just 24 hours before disappearing forever, Instagram Stories show up at the top of a follower’s feed and last for just a few seconds at a time. So you have a chance to make an effective and attractive impression.
Instagram Stories help small businesses connect with and learn from their customer base. Reports show that 25% of Instagram Stories shared by a brand get a direct reply from followers.
- Interact with Your Customers
You need to do more than only post your original content. If you want to boost your marketing campaigns, you need to help and engage with your followers. Answer their questions and show a genuine interest in their lives by liking and commenting on posts.
It’s very important to become a regular presence on Instagram. So current and potential customers can find you right away.
Also, is a necessity to use hashtags when posting. Hashtags help people to find your photos and images pretty fast!
- Track the Metrics
It’s pretty difficult to know if your marketing plan is effective or not. It’s very important to track the metrics.
One of the best ways is to use Instagram Insights. To use this tool, go to your profile, tap the hamburger icon, and then tap Insights. Once you’re inside the tool, you can view metrics on posts and stories. Also, you can collect information about your audience.
Instagram Insights shows you what type of posts generated the most engagement. Similar to Google Analytics, this tool helps you to determine what changes you should make to achieve the most success.
Also, you need to know that tips, trends, and hacks are changing pretty fast because the technology and the online world are changing too.
A Useful e-book for You
Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income. https://www.bestprofitsonline.com/myblog/buzz