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Instagram Stats: How to Improve Your Insta Marketing Strategy in 2021 [Infographic]

Instagram has more than 25 million business accounts. Many businesses and brands are using Instagram to promote products and services. Instagram is one of the best places to promote your business, generate targeted traffic, increase engagement, and make more sales.

A successful Instagram business account need to create engaging content that increases followers and engagement. Instagram is the best platform to influence people, generate leads, and make money.

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Here are some useful and effective Instagram stats you need to know. Stats will help you to improve your Instagram marketing strategy in 2021.

  1. 1 billion people use Instagram every month

Instagram is the second bigger social media network in terms of active users. (Facebook is the first).

  1. 520 million people use Instagram Stories every day

Stories are very important for brands and your business.

  1. 88% of Instagram users are outside the U.S.

Americans are the largest Instagram audience, but they’re not the majority. The top five countries for Instagram are.

Brazil: 72 million users
India: 70 million users
Indonesia: 60 million users
Russia: 42 million users

  1. Instagram will reach 117.5 million U.S. users in 2021

The U.S. audience represents only 11% of all Instagram users. But it’s still a big audience that keeps growing.

  1. 38% of American adults use Instagram
  2. Instagram is the most popular social media network among U.S. teens

Only YouTube is more popular with teens. 74% of U.S. teens use Instagram, 69% Snapchat, and 51% Facebook.

Some Instagram usage stats you need to know.

  1. 65% of Instagram users log in at least once per day

And 44% check multiple times per day.

You’ll need to do some research to discover when your target audience is online, so you can find the best times to post.

  1. Instagram users will spend about 28-35 minutes per day on the platform in 2021
  2. 210 million Instagram users visit at least one business profile daily

A large portion of Instagram users is checking everyday business profiles. A very important tip for your business.

  1. 65% of people become more interested in a brand, product, or service after seeing it in Stories.
  2. 14% of U.S. users shop on Instagram
  3. 132 million Instagram users are searching and looking shopping posts every month

Many people are making purchases directly from Instagram.

Shoppable posts are still a new feature and the newer checkout feature makes it possible to buy products without leaving Instagram.

  1. Instagram’s advertising can reach 849.5 million users
  2. Instagram advertisers can reach a youth audience of 54.2 million

That makes Instagram third on youth advertising reach, behind Facebook (114.3 million) and Snapchat (67.3 million).

  1. 75% of U.S. teens say Instagram is the best way for brands to reach them.

If your target audience is Generation Z, Instagram is your best social media platform.

  1. 77% of U.S. businesses will use Instagram in 2021

Only Facebook wins Instagram, with 87.1% of U.S. marketers using that network.

  1. Brands post an average of 3 Stories per week
  2. Many of the most viewed Stories on Instagram are from businesses.

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Here are some interesting Instagram fun facts

The Instagram explore page is viewed by 200 million accounts daily.

More than 50 billion photos have been uploaded to Instagram so far.

998 photos are uploaded on Instagram every second.

Posts With a Location Get 80% more engagement.

65% of people say they discover new products on Instagram.

Photos with faces get 42% more likes.

Posts with at least one hashtag average 14.6% more engagement.

Instagram users engage more on weekdays (Wednesday and Thursday are more engagement)

Many of Instagram Captions & Comments Contain Emojis.

Instagram videos are 2 times more engaging than Instagram photos.

Nano-influencers(500-5k followers) make an average of $117 per video post on Instagram. ($100 for an image post and $43 for a story)

Power-influencers(30k-500k followers) make an average of $780 for an Instagram video. ($507 for an image post and $210 for a story)

IGTV app has 7,2 million installs worldwide.

Instagram is the best place to promote your business and reach your target audience. Many brands investing in Instagram by using the influencers and starting a campaign with them.

Study the stats and create a new effective marketing strategy on Instagram in 2021 to grow your business and increase your sales.

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