Finding the best Instagram marketing strategies and getting a better engagement rate is something that businesses and marketers are looking for.
When you running or promoting a business, you can’t ignore the importance of using Instagram and how it affects business growth.
Also, there are a lot of successful businesses on Instagram that don’t even have a website! They are just smart enough to use the best strategies and Instagram tools to enhance their growth on Instagram.
Instagram Marketing Strategies And Tips In 2021
Here are some effective marketing strategies and tips about how to grow your business with Instagram
- Benefits of using Instagram for a business
If there is a way to present your products visually, then you shouldn’t ignore Instagram! Be creative about sharing eye-catching photos or videos on Instagram and grab users’ attention.
Here are some of the benefits of using Instagram for a business
· Attracts new customers
· Drives more website traffic
· Gains follower trust
· Increases brand awareness
· Helps to earn money
· Converts followers to customers
· Enhances brand loyalty
- Instagram marketing strategies and tips
If you decide to use Instagram for your business, you should set short term and long term goals.
· Building brand awareness
· Selling products
· Gaining a lot of followers
· Connecting with people
· Showcasing products or services
· Building community
· Showcasing the company’s culture and values
· Advertising to potential customers
· Sharing company news and updates
- Smart Tips
Running a business can be time-consuming, but you don’t need to do it all yourself! Use Instagram tools to help you.
There are a lot of Instagram management tools and account managers that can assist you in getting real Instagram followers, scheduling posts and stories, finding top hashtags, monitoring your account, and more.
You shouldn’t neglect Instagram features such as Instagram reels, IGTV, polls in the Story, and more!
Using all the available opportunities to promote your Instagram account will accelerate your account’s growth and the number of your clients.
If you sell physical products, use the Instagram shop feature. The shop feature allows users to purchase products right from the Instagram feed.
- Use your Instagram bio to drive more traffic and sales
Instagram bio is important to motivate and attract new users to follow you.
Optimize your Instagram bio, and use the proper call to action to convert your followers.
Try to follow the tips below to optimize your Instagram bio:
· Use a proper profile picture which is sized appropriately
· Talk about your business and what it’s about
· Include a link to your website or shop
· Add call to actions
· Use emojis
- Know your audience
Targeting everyone on Instagram is a big mistake! Everything is made for a purpose and someone special.
For example, if you are going to sell shoes for women, you cannot target men!
Generally, it would help if you considered the following factors:
· Age range
· Job title
- Host a Giveaway
Everyone loves getting products for free which also presents an opportunity to show off your products to new users who in turn can introduce your products to their followers and friends.
You should consider several things when hosting a giveaway.
· Follow your account
· Mention 3 of their friends on your giveaway post
· Share a story on their account and tag you
· Repost your giveaway post on their account
· Use your brand’s hashtag on their Story or post
- Instagram Useful Tips
A single simple action can double your growth on Instagram. Let’s look at a few more Instagram marketing tips.
· Be active and consistent
· Set goals
· Use hashtags – Targeted hashtags
· Write catchy captions
· Share high-quality photos
· Answer comments and direct messages
· Plan your posts and stories
· Track your growth
· Collaborate with other brands
· Share videos and IGTV
· Share eye-catching photos
· Use Instagram stories
· Offer discounts
- Instagram Stories Almost half of the active users of Instagram post engaging stories every day. These stories stay for 24 hours and you can to build trust with the customers or followers
You can use Instagram stories in multiple ways such as to announce happenings of business, the achievements of the brand, doing a behind the scene session, and much more.
You can post photos, videos, texts, music, and a lot more creative content in the form of stories visible to the other Instagram users on the top of their feed.
65% of people have revealed that they become more interested in a brand or a product after seeing it on the brand Instagram stories.
Also, you can use poles and doing a “Q and A “session on Instagram stories to connect with customers. Such interactions increase the brand-customer relation.
- Influencer Marketing
Influencers help in creating brand awareness amongst their followers. So you can increase sales and grow your business. 70% of the US marketers’ budget is getting used to the influencer marketing strategy.
Influencers post about a brand, product, or service and the brand attract a huge number of potential buyers and also get new followers through the influencers post.
Instagram is one of the most popular social media platforms in the world. Master the strategies to reach your goals and become popular worldwide.
If you are using Instagram marketing strategies and tips you can create a great opportunity to broaden your online reach and grow your business in 2021.
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