Instagram is one of the most popular social media platforms with over a billion users. Businesses and marketers can reach their target audiences. But it is highly competitive. There are over 25 million businesses already and Instagram is decreasing the reach of posts. This makes it harder for businesses and marketers to reach people organically.
Instagram Video Marketing Tips And Benefits
The best way to attract more people is by creating video content or a video marketing strategy. Videos generate more engagement than other types of content. You can also include more information in a video, than an image.
Here are some tips and benefits you need to know about how to create a successful video marketing strategy on Instagram.
- Create Short Videos
Instagram videos are naturally short (in-feed posts can be a maximum of 60 seconds long). A study found that the ideal length for video posts is only 26 seconds.
So it’s better to create videos around 60 seconds.
This will ensure you get more likes, comments, and views. People prefer watching short videos. They have also, accounts on other platforms like Facebook, YouTube, TikTok, and LinkedIn where they have more content to look at. They will watch your videos if you keep them short.
- Add Thumbnails
Instagram users have the option to turn off autoplay when browsing their Instagram feed on mobile data. These people will instead see a thumbnail. This thumbnail can make a massive difference in the number of people who watch your video. You need to add an attractive thumbnail to every video you create.
Thumbnail can help you to:
Attract attention: This will help your video stand out in the feed.
Get people to click play: This will help you get more views.
- First Impression
The people who don’t have autoplay turned off will watch the video immediately. You should make a powerful impression in the first few seconds. Instead of having an intro, go straight to the subject.
- Use Influencer Marketing
Instagram is the best platform for influencer marketing. If you team up with influencers you need to get them to create video content. This could be a tutorial on how to use your product or just a video of them using your product.
- Add Subtitles
Stats show that 85% of Facebook videos are watched on mute. If you don’t optimize your videos for mute views, many people will not watch them. So you need to add subtitles. People will view your video even with the mute turned on.
- Use Call To Action
You can tag products in your videos. Take advantage of this because Instagram doesn’t allow you to add links in in-feed posts.
Tagging products in videos is easier and can work better. People can simply visit the landing page through the post. There’s no need to leave the post and go to your Instagram profile page.
- Create and Test Different Types of Video
Instagram isn’t just about in-feed videos and stories anymore. There are other video formats like Reels and IGTV that are very popular too. Create and test different types of video to reach more people.
Benefits of Instagram Video Marketing Strategy
- Videos Are Very Effective
Photos work very well for most brands on Instagram. But videos are more effective and attractive to share information about your products or services.
- Data and Analytics
Instagram helps you gather a lot of data from their insights page. It also integrates with several third-party marketing analytics tools that can help you unearth more information.
This data can be used to improve your marketing strategy and even your products or services.
- Brand Presence
With a successful Instagram video marketing strategy, you will build a strong brand presence and you will reach your target audience. They will choose you over your competitors when they are ready to buy.
Stats show that videos generate more interactions than photo posts. So, the more video content you publish, the more engagement you will gain.
- Increase Sales
You don’t just generate engagement with Instagram videos — you generate sales. Studies found that 33% of people have purchased after watching a video on Instagram.
Instagram is one of the best platforms to promote successfully your business. It has features like shoppable posts that make it easy to sell more. If you want to generate more sales, invest more time into your Instagram marketing strategy (Instagram video marketing) to generate more engagement that leads to sales and profits.
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Also, How to transform your content into great videos.