Micro-influencers (10K to 100K followers) are an excellent solution for brands and businesses to reach their target audience, increase sales, and get a better ROI.
Working with macro-influencers doesn’t necessarily mean better results. Often, smaller influencers can be the perfect partner for your business.
Influencer Marketing: Stats and Facts About Micro-Influencers
Here are some facts you need to know.
- Cost
Mega-influencers are very expensive for small businesses.
Fortunately, micro-influencers with a smaller following are more affordable, giving your small business much flexibility and better results.
Micro-influencers tend to be more active and overdeliver in partnerships, which is an advantage for your business.
- Demand
Micro-influencers attract less interest (demand) but they can help your business. Less demand means they’ll be more willing to work with you and help to grow your business.
- Audience Relationship
Micro-influencers have better relationships with their followers or audience.
If you’re targeting a specific demographic, finding the right micro-influencer in that community can boost your business and sales.
- Engagement
Micro-influencer engagement rates are excellent.
Their interactions with their audience are personalized and genuine.
Statistics and Facts
47.3% of all creators are micro-influencers.
In 2021, micro-influencer market shares saw a 2% increase, going from 89% to 91%.
90% of surveyed marketers say they prefer working with micro-influencers.
82% of consumers say that they like to follow a micro-influencer recommendation more than mega-influencers.
Now you know why micro-influencers are better for your business.
Find micro-influencers and create a new influencer marketing strategy to promote your business in 2023.
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