Today with so many websites for people to browse on the internet, every day it becomes harder to hold the attention of new visitors and convert them into leads or sales. When a visitor leaves your website it is very unlikely that he will come back. Therefore, if you do not have a plan for your abandoning visitors you are very likely losing a lot of profit.
Even high quality websites lose a significant part of visitors (bounce rates usually range from 40% to 90% depending on the website type). This is just how the internet world works.
With all that said, what can you do on your website in order to diminish your number of abandoning visitors and therefore increase your profit opportunities? Well, one of the best solutions today for this major problem which is becoming increasingly popular because of its effectiveness is the exit intent technology.
What is Exit Intent Technology?
This technology analyzes the behaviors of the visitors on your website in order to detect the moment when they are about to leave. It is capable of detecting certain patterns like a movements towards the (left or right) top of the browser (which are areas near the option to close the web page, type a different website address on the browser’s URL field, or return to the search engine through the go back button). As soon as one of the patterns is identified a pop-up will be presented (it is usually called an “exit pop-up”).
You might think that pop-ups are intrusive, however they are highly effective on increasing leads as well as sales especially from abandoning visitors, and your website’s visitors will only feel bothered if you use them in excess. In fact, they will be grateful if the pop-up offers them something valuable and which they are interested into.
At the end of the day you have nothing to lose. A good amount of your website’s visitors are going to leave anyway, if you use this technology you will have a chance of gaining their attention back which would not happen if you did not apply this technology.
The Exit Intent Technology
Since this will be your last chance of turning you visitors into leads or sales, your exit pop-ups have to be as compelling as possible. Two great ways of applying the exit intent technology on your website are:
Sign-up Incentive (leads): You can offer something valuable related to the interest of your visitors. For example, if they are reading your blog post on social media marketing, offer them an exclusive content on this topic in exchange for their contact information.
Discounts (sales): If a visitor is visiting your sales page and maybe even added products to the chart simply offer a good discount in order for them to complete the purchase. Even if your upfront margins get affected considerably from the abandoning visitors. Therefore, you will be able to recover the value from the discounts easily and still make way more money than you would if you had lost all the customers which completed sales just because of the discounts.
For implementing the exit intent technology on your website you can use plug-in as the OptinMonster and WP Exit Popup
