Infographics are a visual and effective way to deliver information. Infographics deliver information faster because this is easier for the human brain.
Many studies show that the human brain processes image 60,000 times faster than text. Around 90% of information transmitted to the brain is visual.
If you have a website with infographics can help you to generate traffic and leads.
How To Create Effective Infographics. Tips And Secrets
Here are some tips and secrets you need to know about how to create effective infographics.
- Find a Viral Topic (Trending Topic)
If you want to create a viral infographic, then you will need to provide information that is relevant to your target audience.
If you want to save time, then you can look for a trending topic. You can visit social media, Google Trends, Youtube, or BuzzFeed to search for a trending topic and create a related infographic.
Your infographic will go viral by generating traffic and shares, and also you will get backlinks.
- Visual Excellence
An effective infographic should attract and direct the viewer till the end. The only way is by evoking emotional appeal. This is only possible if the design and the content are in sync.
Here a few guidelines you need to know.
The infographic should have a beginning and an end. (Think of it as a storyboard that narrates the entire story frame by frame).
Make good use of white spacing because it will make the layout look cleaner and readable.
Play with typography. You can use up to three fonts: one for your headline, the second for your body copy, and the third to add a playing flavor to the entire look.
Create an attractive and addictive infographic.
- Infographics and Colors
Color adds life to the overall infographic. Stats show that people subconsciously judge products in 90 seconds. About 62‐90% of the assessment is based on colors alone.
Color is crucial for infographics. Colors will help you to showcase stats and the relation between different stats. Color also affects the readability of the text.
Here are some tips.
Use color to set the mood of the entire layout. Colors act as emotional cues and evoke certain feelings.
You should have a basic knowledge of color. Also, you need to understand color psychology.
Color is vital but it doesn’t mean you need to use every color you know of. Also, the color contrast is important. Poor color selection may affect the readability of the infographic.
- Create Animated Infographics
Animations these days are very popular. They become an effective tool to capture attention.
You can animate an infographic and incorporate motion into your infographic design. This will make your infographics more appealing and attractive.
- Social Media and Infographics
Social media is the new trend of the digital world. Social media platforms are a must if you want your infographic to go viral. People love to like, comment, and share on social media platforms.
You should know the post dimensions on every social media network. Also, infographics can help and improve your social media marketing strategies.
They are appealing because they provide information in visuals.
They can help create strong backlinks.
They add a new flavor to your old content. Infographics can help you to represent your old-text content
They are the best way to educate your audience about anything that can be useful, trendy, or relevant.
They elevate brand authority because of the quality information provided to the audience. People love to interact with brands that spread awareness through their social media accounts.
- Infographics and Creativity
The only difference between you and your competitors is creativity
These days the digital world is pretty competitive. The only way you can be different is through a creative approach. You have to make sure that your content is unique, attractive, and useful.
Create your own graphic designs. Use new content, new tools, and search for new information.
- Tell a Story
Humans always love storytelling. Digital media is built around the concept of sharing stories, ideas, and personal experiences. Take a look at any social media platform and you will understand how it works.
Social media providing users a platform where they can fully express themselves.
Most of the marketing campaigns we see today are based on narratives or stories. If you can give the same feel to an infographic, you can make it viral.