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Email Marketing: Stats and Tips You Need to Know [Infographic]

Email marketing is a very simple technique and profitable too. It’s the use of email to promote products or services. Also, you can use email marketing to develop relations with customers or to reach potential customers.

Email marketing allows businesses to keep their customers informed. It’s one of the popular, cost-effective, types of digital marketing today.

No matter how small or big your business is. You have the power to reach people through email marketing 24 hours a day, 365 days a year.

In 2019 alone, 293.8 billion emails were sent and received each day. Also, this figure is expected to increase to over 347.5 billion daily emails in 2022. This email marketing statistic will prove to you, that email it’s growing.

Also, the return on investment (ROI) is massive. A well-crafted email marketing strategy will make you money.

New stats show that 87% of marketers use email marketing to promote their content (Content Marketing). So email is the third most popular distribution channel. (Social media at 93% and the company website or blog at 90%)

Email engagement is the top metric for marketers. Marketers look at email metrics such as open rates, click rates, and downloads to determine how successful is their email marketing strategy.

Many people talk about social media, and likes, shares, and tweets, but that doesn’t mean that email marketing is less valuable for their business.

Stats show that email marketing is the best tool for customers’ acquisition & retention. If you’re looking for direct impact and reach, there’s no competition with email marketing.

Open rates are one of the best ways to tell you how effective and successful is your email marketing strategy. This shows how many people are opening your email. If you personalize your emails, you’ll see the impact that personalization can have.

Emails with personalized subject lines generate 50% higher open rates

So, a great email marketing tip is to customize your subject line, to include individual names, when you send out your emails.

Reports have shown that adding videos to your email can increase click rates by 300%. Marketers also tend to include sliders, and GIFs, to make their emails look better to customers.

Also, it’s very important to make sure that all of your emails are optimized for mobile devices. Many people are using their mobile devices to open and read their emails.

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