Ecommerce Marketing: Stats and Strategies for 2020 [Infographic]

Ecommerce Marketing: Stats and Strategies for 2020 [Infographic]
  1. Mobile Devices and eCommerce Marketing

Stats show that 54.2 percent of e-commerce sales are expected to be driven by mobile devices in 2020. So, you need to create mobile-friendly eCommerce marketing strategies.

To optimize your eCommerce site for mobile users, you need to produce informative content and quality. Also, mobile page speed is very important, because Google and mobile users prefer fast-load pages.

  1. Voice Search Optimization

Many reports show that many people use digital voice assistants, mostly on smartphone devices. So, voice search optimization is a very important aspect of your eCommerce marketing strategy.

Merchants can use long-tail keyword research tools like Answer the Public to uncover the queries voice search users are asking their phones and other smart devices.

  1. Google Smart Shopping and Machine Intelligence

Machine learning is a pretty effective tool for eCommerce marketing strategies. Also, Google Smart Shopping Ads will see an increase in usage.

With Google Smart Shopping campaigns, eCommerce marketing becomes an automated tool. These campaigns are handled by machine learning algorithms to systematically optimize advertising outcomes such as ROAS.

  1. Video Content

Video content for eCommerce marketing campaigns has become a necessity because consumers love visual content.

Stats show that 60 percent of consumers would rather watch a video than reading the product description. Also, many shoppers prefer to purchase after watching a product video.

Many buyers feel that a brand with product videos is trustworthy. Because video content is one of the most engaging and persuasive forms of content. So you need to know about how to optimize videos for better SEO performance.

  1. Augmented Reality and eCommerce Marketing

Augmented reality (AR) is the new great trend of eCommerce marketing. AR can create highly personalized shopping experiences.

Also, 40 percent of consumers are willing to pay more for a product if it can first be experienced through AR.

Merchants and companies that offer consumers an AR-driven shopping experience will have a great advantage to increase their sales.

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