The main goal of a successful digital marketing plan is to attract more people, convert more leads, and generate more sales. But technology is changing pretty fast. So you need to know the latest stats and tips about how to create an effective digital marketing strategy.

Here are some digital marketing stats you need to know.

Social Media

There are more than 3.48 billion social media users worldwide. That’s roughly 42% of the world’s population and 80% of internet users.

7% of millennials report using social media, 78.5% of Gen X, and 49.2% of Baby Boomers

93% of brands use social media to increase brand awareness

Social media ad spend is forecasted to reach $20.4 billion in 2020

57% of individuals purchase products online after discovering them on social media

Instagram’s engagement beat Facebook’s with a median engagement rate of 1.75% per brand post

Search

In less than a year, the search interest for ‘affiliate marketing’ grew by 48%

Appearing in mobile search ad results can boost brand awareness by 50%

42% of buyers have been influenced by a significant search

For every $1 spent on Google Ads, businesses typically make on average $2.5 in revenue

E-Commerce

The average online order is 33% higher with affiliate marketing customers

Reports show that by 2021 global e-commerce sales will reach $4.5 trillion

Consumers are likely to spend 49% more when they have a personalized experience

Mobile e-commerce will generate 48% of all e-commerce revenue by 2020

45% of merchants are using social media to help generate sales

Video

Approximately 86% of marketers are using video content in their campaigns

85% of Internet traffic will come from video by 2022

72% of consumers say that they have shared a brand’s video

Almost five billion YouTube videos are viewed daily

Advertisers are expected to spend about $78 billion on video advertising in 2020

Email

For every $1 spent in email marketing, the average campaign earns $39

Segmented email campaigns generate a 760% increase in revenue

Emails that contain personalized subject lines are 28% more likely to be opened

Compared to Facebook and Twitter, email marketing is 42% better at converting users

Mobile

The need for mobile-friendly content grows pretty fast. 42% of online transactions are done on mobile devices

73% of mobile searches lead to an action or purchase within an hour

More than 50% of online U.S. traffic originates from mobile devices

On average 55% of emails are opened on mobile devices

Mobile ad blocking is increasing by 90% year-over-year