Digital marketing trends are changing fast like the online world. You need to know the latest digital marketing trends to improve your marketing strategy in 2023.
Digital Marketing: 5 Trends to Improve Your Marketing Strategy in 2023
Here are some digital marketing trends for 2023.
- User-Generated Content
User-generated content is any content that people create to promote a business online.
Some examples of user-generated content include:
Social media posts of real people trying or testing a product.
Video testimonials of customers talking about their experience with a business or a product.
Reviews of a business are posted on websites like Google, Facebook, or LinkedIn.
Live stream videos of people testing products.
Many businesses have improved their brand reputation by getting their customers to be their brand advocates.
This digital marketing tip is popular in 2023.
- Artificial Intelligence Tools
All the people online and offline talking about an artificial intelligence (AI) tool called ChatGPT.
This tool has amazed people with its ability to create detailed content in seconds based on a simple prompt.
The main problem with AI tools is they can’t always create quality content. Google doesn’t like AI content (but it creates a new AI tool like ChatGPT).
Google said that they penalize any AI-generated content they find on websites. This is because AI content is not the most accurate.
It’s a mistake to use AI-generated content without editing it. Google will find it and penalize you.
AI tools can help to improve your digital marketing strategy in 2023. But you need to know how to use AI tools.
- Short Educational Videos
The best way to demonstrate your knowledge is by posting a short educational video on your website or blog and social media platforms.
These types of videos are popular thanks to social media platforms like TikTok and Snapchat. These platforms limit people to only a few seconds/minutes.
Use this short time to show people you know what you’re talking about. Videos showing someone how to use a product are beneficial.
- Instant Messaging and Chatbots
People don’t want to fill out a form and wait for a day to hear back from your business. They want a reply in seconds, not days! The best solution is to have a chatbot to reply to customers.
Many businesses have added chatbots to their websites. These features allow visitors to send messages to the business and get help immediately.
Automated chatbots provide preprogrammed responses to common user questions.
- Social Responsibility & Inclusivity
The new digital marketing trend in 2023 is social responsibility and inclusivity. Many people and internet users are interested in what a brand stands for.
Does your brand protect privacy? Does your brand use green technology? Responsibility will attract more visitors.
Inclusivity will be on the rise in 2023. People want to see a brand that accommodates all users. For example, are there features that assist the disabled community in navigating?
The more you show people what you stand for, the more trust will be developed.
Research to find more trends in digital marketing and create a new marketing strategy to promote your business in 2023.