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Content Scraping: What Is Content Scraping and 8 Techniques You Need To Know

Content Scraping: What Is Content Scraping and 8 Techniques You Need To Know

Content scraping is a process that you can get data (extract) from various websites (with or without owners’ permission). It can be manual or automatic. Automatic content scraping is ideal because the process is fast and efficient.

Content Scraping: Techniques You Need To Know

There’re various techniques that you can use for content scraping. Here are some techniques you need to know about content scraping. How to scrape content from websites or web pages.

Also, you can outsource content scraping if you don’t have the time to do it yourself.

  1. Copy-Pasting

Copy-pasting is the old, classic, manual content scraping technique. These days many people preferring automated techniques. Copy-pasting requires lots of effort and is more time-consuming than automated techniques.

Website owners often have defense mechanisms only for automated scraping techniques. That makes it easy to scrape content with this technique and go unnoticed. But automated techniques are better because they’re fast and cost-effective.

  1. DOM Parsing

DOM (Document Object Model parsing) is an automatic content scraping technique. This technique is ideal to get a more in-depth view of a website. You can do it by parsing a website’s contents into a DOM tree and using a program to retrieve the data efficiently.

This technique defines a website’s structure, style and also shows the content of XML files. You can extract part, or all, of a site’s content. The best thing is that this process is quick and simple to implement.

  1. XPath

Another automatic web scraping technique you can use is XPath. XML path is a query language that makes it easy to understand XML documents.

This technique uses various parameters to choose nodes that it extracts. Also, you can use it together with DOM parsing. You can also configure it to extract and transfer the entire website or part of it to a destination site.

  1. Google Sheets

Another popular technique is the use of Google sheets. This technique is effective and fast. It’s one of the most used techniques. The essential function that Google sheets have is the IMPORT XML.

You can scrape as much data as you need from any website.

Advantage of Google Sheets. It can help you to detect any scraping bots deployed on your website. That makes it a great defense mechanism against scrapers.

  1. Text Pattern Matching

You can use the text pattern matching technique to get content from sites. Many scrapers find it effective in data extraction because it is fast and reliable. It uses the UNIX grep command that searches for a string of specified characters in a certain file.

Text pattern matching is popular with website owners that understand various programming languages. It uses popular languages like Perl or Python, to scrape websites. This technique is equally fast and reliable for content scraping.

  1. Web Scraping Software

There’re lots of software you can use for content scraping. Many of them are effective whether you’re looking for specific data or scraping entire webpages. But you need to choose what works for you carefully.

The downside with web scraping software is that websites have defense mechanisms against them. You’ll get blocked if trying to scrape content using such software. But you can use a SOCKS proxy as a potential solution. Proxies can help you bypass these restrictions and access the data you need.

  1. HTML Parsing

This technique is popular among website owners who want to scrape competitor sites. This technique can help you to divide content and determine whether it is syntactically correct or not.

A document gets termed as an HTML file if it is in HTML syntax at the end of the process. This technique can help you with resource and text extraction and screen scraping because it is fast and robust.

  1. Vertical Aggregation

Vertical aggregation is another reliable automatic content scraping technique you need to know. Companies create aggregation platforms to target specific verticals. The platforms require large-scale computing power to extract huge data volumes (sometimes run on the cloud).

The automation of bots created through these platforms makes this a reliable method. The entire process requires no human intervention but depends on their knowledge about the intervals they’re targeting. The best thing about this technique is that it is highly efficient and reliable.

Content scraping as a practice is used by many companies. (It can happen with good or bad intent). Many people are using it for malicious intent but many businesses are using it to access crucial data and become better.

Content scraping has never been a straightforward task. You need to employ the best techniques to get reliable and trustworthy data from it.


Don’t breach terms of service. Twitter and Google forbid content scraping from their Web properties. The last thing you want is to commit an illegal action. You will lose your credibility and reputation.

Avoid a breach of terms. You need to read a website’s terms of service to ensure they do not prohibit or forbid data scraping.

Don’t take unnecessary risks. You will lose your ranking, or worse end up penalized by Google. It’s not worth the risk of violating a website’s copyright or ToS.

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