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Content Marketing: Stats and Tips for Marketers [Infographic]

Content marketing is a favorite technique (method) for marketers. They are using content marketing strategies for search engine optimization (SEO), social media marketing, and email marketing. These days 72% of the marketers are investing in content marketing.

Content Marketing Tips

Content marketing is about high-quality content and storytelling. Video marketing is the best tool for your content strategy. 68% of people prefer watching videos about a product than reading.

Podcasts are the next on the list after video marketing. Podcasts now reach 100 million Americans every month. The advertising revenue from the US podcasts will reach about to $1 billion in 2021.

Blog and articles are the best mediums you can use for your content marketing strategy. Companies with a blog have seen a 97% increase in their lead generation. Blogging gives you more additional benefits to grow your business.

These days are more important than ever to create an effective content marketing strategy to generate leads and sales.

Here are some tips about content marketing you need to know.

  1. Video

Video content became essential for any content and social media strategy. Video has proved to be a crucial tactic for content marketing.

Visual content keeps audiences engaged longer than any other type of content and gives brands a chance to communicate with their consumers through Q&A sessions, product demos, expert interviews, and behind the scenes footage.

When utilized in a “live” format, the level of interaction and engagement is highest.

Google loves video, so video content will help you to boost page rank. (Higher Rankings)

  1. Interactive Content and Personalization

Another content marketing tip is interactive content. (quizzes, surveys, and polls). Your potential customer has the chance to interact with your brand, and you can build a relationship.

When you provide this content type, it allows your brand to personalize the content. Content personalization is very effective because you provide to each person relevant content tailored to their needs.

  1. Quality Posts

A common misconception of content marketing is the need to create and post content constantly. The successful content strategy is to create quality posts.

Your content needs to be consistent, high-quality, and engaging.

  1. Share

The best content marketing strategy is a sharing strategy. This means using all channels to uplift each other to create brand awareness. One example of content integration is sharing a blog post as social media content, video content, or via emails.

This is a great way to promote your content strategy and make sure blogs are getting views as they increase rankings each month.

  1. Evergreen Content

Long-lasting relevance is key to success (even these days). Stats, trends, and tips can lose momentum fast and people will lose interest. Also, the search engine will remove your content from page one once it loses its “freshness”.

Evergreen content is the recipe to succeed.