Content marketing is a pretty effective method to grow your business, attract your target audience, and generate more sales. Stats show that content marketing generates more leads than paid advertising, and 58% of marketers say that creating content for blogs is their biggest marketing priority.
Here are some ideas and tips you need to know about content marketing for 2020.
The Benefits of Content Marketing
By creating content that is quality, relevant, and useful to people, they will share it with other people (friends) who might find it relevant.
It’s a great opportunity for your business to talk with the readers in the comments, to respond to their questions, and to have discussions with them. You can build long-term relationships with your readers and followers.
- Use Social Media Platforms
The number of social media users grows by the day. It is estimated that the number will grow to 3.1 billion in 2021.
Social media allows you to present your content to people who are following you, who can then share it with people who don’t know your business.
Also, with social media, you can interact with followers and your target audience, which allows you to nurture the relationship you have with the current readers and customers, and to reach out to new ones.
Podcasts are very popular and now, they’re one of the most popular content marketing tips. Also, they are pretty effective and useful: not only because they’re informative, but because they allow us to get informed while on the go.
People listen to podcasts while taking walks or driving. They’re also pretty great if you need something to fall asleep to.
They can be about anything: entertainment, history, sports, books, and most importantly, industries and the events related to them.
More and more businesses are creating podcasts where they discuss what is currently happening in the industry they’re part of.
Producing a podcast can be quite expensive because of quality audio equipment, but if you have a huge following, it pays off. You can always ask your readers and followers whether they would be interested in hearing your podcast and you can record a few to see how they do.
- Live Video
Live video is pretty popular because people love video. They’re one of the most recent contents marketing tips. Many digital marketing experts even say that live video is a must-have tool for marketers.
Video is by far the most popular and most effective type of content for your marketing strategy. There’s a reason why YouTube and TikTok are so popular.
YouTube is the second most visited website in the world and TikTok is the fastest growing social media platform.
Live video it’s a great opportunity because it enables businesses to connect with customers directly and in real-time. It also allows companies to show the so-called human factor. (Business Humanization)
- User-Generated Content
User-generated content is great because it allows you to feature your loyal customers. By doing that, you’re showing your potential customers how much you value your relationship with your current customers and how important they are to you.
- Visual data – Infographics
Visual data is a content marketing tip that can improve the content experience. You can use the data you have to create graphics (Infographics) which will not only make your content prettier but will also make the information easier to understand and digest.
- Voice Search
Voice search is another popular content marketing tip that is on the rise. People are tired of typing. Instead, they’re using voice search and they save time! Voice search is pretty fast.
But you need to optimize your content for voice search. Read your content out loud and make sure it sounds natural. Avoid using complicated language and over-complicated phrases that no one knows.
Additionally, you can use long keywords and questions as titles, because this is how we speak.
When talking to a voice assistant, people aren’t saying ‘content marketing’. Instead, they’re forming questions as if talking to humans and saying ‘what is content marketing’ or ‘show me examples of content marketing’.
Content marketing is one of the most effective marketing strategies (more effective than traditional marketing). It gives businesses a chance to connect with their customers and build relationships with them.
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