Microsoft will launch a new, AI-powered search engine (Bing-ChatGPT) that people can chat with, ask questions, or even create content.
Bing will be using a new ChatGPT designed for search.
ChatGPT and Bing: The New AI Search Engine
Microsoft said this version of OpenAI’s ChatGPT is faster, more accurate, and customized specifically for search using GPT-3.5.
New core search index improvements. Microsoft said it applied AI to Bing’s core search ranking engine and the result was a huge improvement in relevancy.
Microsoft said it is using its Prometheus model to power these AI integrations. Microsoft said the model helps:
Improve relevancy.
Annotate answers.
Provide up-to-date results.
Understand geolocation.
Increase safety.
AI technology reshapes and “revolutionizes” search. Microsoft Bing will affect everyone in search marketing.
Half of the people’s searches go unanswered (Microsoft)
Some interesting stats from Microsoft and context on why it’s time for a “new approach” with the search:
40% of queries result in someone clicking back.
Most searches are three keywords or less.
50,000 people’s searches go unanswered.
More Info – https://searchengineland.com
Statista – Google VS. Microsoft
The release of OpenAI’s conversational chatbot ChatGPT last year set off alarm bells at Google’s headquarters.
Google viewed ChatGPT as a serious threat to its core search business. To make things worse, OpenAI, the company behind ChatGPT, is working closely with Microsoft in the search market.
Google’s worst fears became reality when Microsoft announced a new Bing running on a next-generation OpenAI model that is “more powerful than ChatGPT” and customized specifically for search.
AI will fundamentally change every software category.
That announcement was arguably the most obvious attack on Google and its search business since the launch of Bing in 2009.
But even if Google successfully manages to defend its dominant position in the search market, losing just a couple of percentage points in market share would translate into billions of dollars in lost advertising revenue.
According to estimates from Statista’s Digital Market Insights, global search advertising revenue amounted to $260 billion last year and could climb to $400 billion by 2026.
More info – https://www.statista.com
The war of new AI search engines has begun! Bing vs Google. We wish to win the best for us (internet and search engine users).
Artificial intelligence changes the online world and our lives. The AI revolution has just started!
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