User experience also known as UX refers to every aspect of your interaction with a product, service, or company. Web development experts know how to create a perfect user experience.
Business Website: How to Improve User Experience
User experience is all about making the end-user happy. Brands or businesses need to have a clear understanding of the needs and priorities of consumers.
Stats About User Experience
If site content is not optimized 80% of visitors will leave the site right away.
88% of online visitors won’t revisit a site after a bad experience.
Superb UX design can boost conversion by 400%.
A well-designed user interface can increase the conversion rate of a site by 200%.
45% of visitors will leave a site right away if the loading time is slow or the images won’t load.
Also, Google wants to provide a great experience to people. So UX is one of the main factors that affect search engine rankings.
Your Business and User Experience
If you don’t make the user experience a priority you will lose sales, profits, brand reputation, and customer loyalty.
- Sales
If the purpose of your website is to generate sales, user experience should be on top of your priorities. Without an effective UX, you will lose traffic, sales, and money.
- Brand Reputation
When a website is not visually pleasing, visitors and consumers will go away. Stats show that 94% of first impressions are related to design.
At least 60% of site visitors say that they wouldn’t recommend a brand that has a poorly designed website.
- Customer Loyalty
At least 55% of site visitors don’t like a brand after a bad mobile experience. Also, 79% of visitors who don’t like what they find on a specific site will search for information on other sites.
No visitor would stay long on a site that does not contain the information they want. So if you want to retain and entice new customers you need to improve the user experience of your website.
- How to Improve User Experience
Site’s Flow and Structure
Examine the structure of your site. Check if the structure of your site can help visitors find what they are looking for quickly. You can redesign your site’s structure and flow to improve UX.
You can use a user testing tool to understand the site paths and mistakes you need to fix right away.
Ask Your Visitors
Each time a visitor purchases from your site, send a follow-up email and ask them about their experience with your site. Ask straightforward questions.
You need their honest opinion.
Test Your Site
User testing is one of the most effective ways to discover if your site provides an exceptional user experience. There are many tools online that you can use. You can ask visitors questions about design, functionality, and web content.
Last Tip
User experience is very important for your business’ website. Without it, websites will fail and your business too.
It is crucial to keep in mind that user experience can contribute to the success of your brand. These days you need to provide the best experience to your visitors if you want to generate sales and money.