There is nothing more exciting than getting free samples or free trials from a business. But the question is why do businesses give away free samples?
Many people may wonder why a company would ever give away a freebie (free samples) and what their intentions really are. Free products are given away because it’s a very effective marketing strategy. Free samples will attract many new clients and they will generate more sales. Very Simple Tip
How Freebies Generating More Customers
Most businesses are simply trying to attract more customers. If a potential client gets and try a free product from your business and like it, soon he/she will become a customer.
Why Freebies Build Brand Awareness
When a new product or service is released, businesses need to promote it. Even big, well-known businesses, will give free samples for a period of time. Freebies are an attractive type of advertising. With freebies, you can build brand awareness.
How Freebies Generating Trust
When a potential customer is looking at different products, it’s hard to decide which ones are the best. Free samples can help them to determine which product it’s best without spending any money to get it. If your business offers them a quality freebie then you gain their trust.
Businesses Get Valuable Data With Freebies
There is another, great, advantage that companies will get and that is the data that is collected on potential customers that may become long-term clients. As you are exchanging your personal information to get a freebie, you are giving the company your personal info.
Freebies Increase Customer Satisfaction
Only a few people who take a free trial will be unsatisfied. Most people know before becoming customers exactly what they can expect to receive.
Free Trials Reduce The Hard-Sales
A product or service practically sells itself if customers can understand what you’re offering. So your sales team will have more time available to focus on other vital tasks like, how to generate new leads.
Excellent and Profitable Sales Strategy
A free trial is an excellent and profitable sales strategy that can lower the cost of new customer acquisition. Free trials work best for companies who want to sell an intangible product or service, such as software, apps, and games.
But free trials can also be effective for the sale of other goods like mattresses, tools, and vehicles.
If you have the ability to let prospects try before they buy, then you should allow it and even encourage it. They’ll very often reward you for that accommodation by becoming your happy, satisfied, customer.
Also, don’t forget that a satisfied customer is your best, free, live, advertisement. He promotes your business for FREE!
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