Content is still the king and is a critical component of successful digital marketing campaigns. When a business shares their expertise and experience in their industry, it helps establish a connection with their target market.

Providing relevant and helpful information also helps build trust, generate leads, sales, increase customer loyalty, and improve your SEO link building strategies.

Here are 7 effective content marketing strategies to grow your brand and your income.

1. Headlines

Your headline it’s very important to attract more readers. If it is boring or not relevant, it will act as a gatekeeper and be the reason your audience doesn’t read your content.

You can have the most helpful, valuable, and compelling information but if your headline doesn’t grab the reader’s attention, it will never be seen.

There are some free tools available to help you write headlines that work.

2. Quality Content

BuzzSumo did an analysis of 100 million articles. Their results indicate what kinds of articles have the best chance of going viral such as those that:

Include images
Have an emotional appeal
Use an infographic or how-to tips
Continue to be promoted long term, as much as months after it was initially shared
Shared by an influencer in your niche to create referral traffic

You can’t rely solely on Google searches. Instead, you need to reach out to your audience. Utilize different social media platforms to get your content to your potential leads.

When it comes to social media, there are a lot of different types of content that you can share. You can create links to your blog posts and articles.

But also, keep in mind that videos and images directly posted to social media are important ranking factors, should be part of your link building campaigns, and tend to get a lot of attention.

3. Blogging and Social Media

Blogging is crucial. However, it isn’t the only type of content that you should be using to improve your search engine ranking.

Use social media and other forms of content marketing as they will help build links to your web pages and are effective link building techniques. Make sure your anchor text is relevant to the substance of your content.

While you want to keep your blogs relevant you need to focus your attention all across the board. Always look at other types of content. Find out what people are watching, commenting on, or sharing.

4. The Power of Visual Marketing

All images are not created equal. Don’t just include a picture in your content marketing and expect that it alone will increase engagement.

Boring and generic visuals with your content will have little to no effect. Instead, focus your attention on producing eye-catching, unique and compelling visuals that will attract your target audience to your content and entice them to learn more about your topic.

Visual content comes in many forms such as:

Charts
Graphs
Infographics
SlideShare presentations
Videos
Images with quotes
Calls-to-Action
Screenshots
Memes

When you include relevant and engaging visuals with your content marketing, you will see some positive benefits such as:

Ranking better in the search engines (be sure to use alt text tags)
Helping to establish yourself as an expert in your industry
Increasing the number of leads to your content

Your visual content should complement the information you are sharing and presenting to make it easier to share, understand, and reference.

5. Video Marketing

Video marketing generates sales and leads. Many people are visual learners and would prefer to watch a video than read text.

In some cases, videos alone can grow your brand pretty fast. This is particularly true if you’re able to come up with a viral marketing strategy.

Try to appeal to a wide audience and create shareable videos over multiple platforms. This increases the chances of your videos being seen by potential leads.

6. Use Viral Marketing Strategies

Viral content is one way to make sure that people are talking about your brand. When a brand manages to create viral content, then it’s on everyone’s mind. It becomes memorable.

If you can create viral content more than once, it’s even better. The best way to go about it is to study the trends in the market.

Viral content is most often an image or a video. However, you can also write trending and viral articles. Keep in mind that images are easier to gain traction.

7. The Ebooks Effect

Ebooks are an excellent way to raise awareness about your brand. If you want clients to understand your business better, who better to write about it than yourself?

Ebooks and other resources help get your brand message on a variety of different platforms. Ebooks illustrate your authority in your niche.

The more time and energy a business invests in developing and utilizing effective content marketing strategies, the more likely it is to be successful and profitable.

Take action Now. Create an effective content marketing strategy to grow your brand, increase targeted traffic, and generate sales.

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