{"id":6353,"date":"2016-03-05T17:50:43","date_gmt":"2016-03-05T15:50:43","guid":{"rendered":"http:\/\/www.bestprofitsonline.com\/myblog\/?p=6353"},"modified":"2016-03-05T17:50:43","modified_gmt":"2016-03-05T15:50:43","slug":"sms-marketing-why-you-must-use-it","status":"publish","type":"post","link":"https:\/\/www.bestprofitsonline.com\/myblog\/sms-marketing-why-you-must-use-it\/","title":{"rendered":"SMS Marketing. Why You Must Use It"},"content":{"rendered":"

\"SMS<\/a><\/p>\n

Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century.<\/p>\n

The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered \u201cinto their pocket in real time\u201d.<\/p>\n

Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that \u201cmy supplier is really looking out for me\u201d. For example: an insurer or broker sending details of local emergency numbers such as hospitals and consulates.<\/p>\n

It\u2019s not all about ring tones and logos. There are many different uses for SMS including notification, emergency advisories, scheduling, news and information and staff collaboration.<\/p>\n

SMS can generate very high levels of response, but a campaign must leverage the medium\u2019s strengths and minimize its weaknesses. The key element of a successful campaign is value and entertainment. To market to someone effectively you must provide them value and \/ or entertainment in each SMS message.<\/p>\n

It is also important that your campaign targets recipients who have expressly given their consent to receive messages from you. You must also provide them with a simple and free method of opting out from further messaging.<\/p>\n

Successful SMS marketing is about:<\/p>\n

– Saying the right thing.<\/p>\n

– To the right person.<\/p>\n

– At the right time.<\/p>\n

The greatest strength of SMS is its immediacy. Examples of how to use it are:<\/p>\n

Voting<\/p>\n

Voting is an exciting way to engage your audience and let them have their say. Big Brother 3 created 3 million votes.<\/p>\n

Instant Win<\/p>\n

Instant win prizes where customers can find out if they have won a prize straight away really work.<\/p>\n

Timed Vouchers<\/p>\n

Timed vouchers drive footfall into your store, bar, club, theatre, cinema, petrol station etc and if you want user interaction then using a viral campaign where vouchers can be sent onto friends and family increases response. The SMS advises time the voucher becomes invalid.<\/p>\n

Customer Service<\/p>\n

Daily recipe ideas, special promotion alerts, diet tips, cocktail recipe ideas, music reviews, release dates, Top 10 charts, in store promotion alerts.<\/p>\n

You are only limited by your imagination!<\/p>\n","protected":false},"excerpt":{"rendered":"

Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century. The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer… Read More »SMS Marketing. Why You Must Use It<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[22,519,1008,23,17,24,1037],"tags":[695,288,247,1172,12,60,1044,1541,146,204,61],"class_list":["post-6353","post","type-post","status-publish","format-standard","hentry","category-blogging","category-business","category-google","category-marketing","category-pinterest-com","category-profits","category-social-media","tag-customer","tag-effective","tag-it","tag-management","tag-marketing","tag-must","tag-relationship","tag-sms","tag-use","tag-why","tag-you"],"_links":{"self":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/6353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/comments?post=6353"}],"version-history":[{"count":0,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/6353\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/media?parent=6353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/categories?post=6353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/tags?post=6353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}