{"id":30293,"date":"2023-02-14T03:44:59","date_gmt":"2023-02-14T01:44:59","guid":{"rendered":"https:\/\/www.bestprofitsonline.com\/myblog\/?p=30293"},"modified":"2023-02-14T03:45:01","modified_gmt":"2023-02-14T01:45:01","slug":"podcast-marketing-statistics-for-2023-how-to-promote-your-business-with-podcasts","status":"publish","type":"post","link":"https:\/\/www.bestprofitsonline.com\/myblog\/podcast-marketing-statistics-for-2023-how-to-promote-your-business-with-podcasts\/","title":{"rendered":"Podcast Marketing Statistics for 2023 &#8211; How to Promote Your Business with Podcasts"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/www.bestprofitsonline.com\/myblog\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.bestprofitsonline.com\/myblog\/wp-content\/uploads\/2023\/02\/Untitled-design-24.png\" alt=\"Podcast Marketing Statistics for 2023 - How to Promote Your Business with Podcasts \n\n\" class=\"wp-image-30294\" srcset=\"https:\/\/www.bestprofitsonline.com\/myblog\/wp-content\/uploads\/2023\/02\/Untitled-design-24.png 1080w, https:\/\/www.bestprofitsonline.com\/myblog\/wp-content\/uploads\/2023\/02\/Untitled-design-24-768x768.png 768w, https:\/\/www.bestprofitsonline.com\/myblog\/wp-content\/uploads\/2023\/02\/Untitled-design-24-150x150.png 150w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><figcaption class=\"wp-element-caption\">Podcast Marketing Statistics for 2023 &#8211; How to Promote Your Business with Podcasts<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Podcast marketing is a popular marketing strategy for marketers, brands, and businesses. In 2021, more than 82 million Americans listened to podcasts.<br \/>Here are some statistics you need to know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Top 10 Podcast Marketing Statistics for 2023<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"The Top 10 Podcast Marketing Statistics for 2023#shorts\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/VBXRTGhdxU4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podcast Statistics<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">51% of marketers will continue investing in podcasts.<br \/>82 million Americans listened to podcasts in 2021.<br \/>Spotify had 28.3 million podcast listeners in 2021 (200,000 more than Apple Podcasts).<br \/>424.2 million people worldwide consumed podcasts in 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podcast Marketing Statistics<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><a href=\"https:\/\/www.bestprofitsonline.com\/myblog\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bestprofitsonline.com\/myblog\/wp-content\/uploads\/2023\/02\/beautiful-young-woman-using-her-mobile-phone-at-home_1301-7634.jpg\" alt=\"Podcast Marketing Statistics for 2023 - How to Promote Your Business with Podcasts \n\" class=\"wp-image-30295\" width=\"563\" height=\"375\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 2022, American marketers spent $1.73 billion on podcast ads.<br \/>Podcast ad spending will exceed $2.5 billion by 2024.<br \/>By 2024, the podcasting industry will be worth $4 billion.<br \/>55% of podcast ads last 16 to 30 seconds.<br \/>Branded podcast content increased by 82% from 2020 to 2021.<br \/>51% of listeners pay attention to podcast ads more than ads from other media.<br \/>56% of listeners consider purchasing after listening to a brand\u2019s podcast ad.<br \/>76% of listeners convert after hearing sponsored podcast content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The growing number of listeners shows that podcasting is one of the most effective marketing tools.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><a href=\"https:\/\/www.bestprofitsonline.com\/myblog\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bestprofitsonline.com\/myblog\/wp-content\/uploads\/2023\/02\/excited-young-woman-watching-movie-on-tablet_1262-5024.jpg\" alt=\"Podcast Marketing Statistics for 2023 - How to Promote Your Business with Podcasts \n\" class=\"wp-image-30296\" width=\"570\" height=\"379\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Statistics show that podcast marketing will become more competitive in the following years. Mid and large-scale companies will start to use podcasting as an effective way to grow their brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">American listeners spent an average of 11.2 hours per week listening to podcasts. Podcasting advertising and influencer marketing keep growing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statista states that there were 424.2 million podcast listeners globally in 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another study shows that Sweden has the most listeners (followed by Ireland and Brazil).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podcast Marketing<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><a href=\"https:\/\/www.bestprofitsonline.com\/myblog\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bestprofitsonline.com\/myblog\/wp-content\/uploads\/2023\/02\/start-day-from-checking-mailbox_329181-1318.jpg\" alt=\"Podcast Marketing Statistics for 2023 - How to Promote Your Business with Podcasts \n\" class=\"wp-image-30297\" width=\"562\" height=\"374\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The podcast is accessible from most handheld devices. Consumers can take podcasts at home, school, work, car, cafe, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podcasts can boost your business, increase brand awareness, and help to generate sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take action now. Create a podcast marketing strategy to promote your business in 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More info &#8211; <a href=\"https:\/\/www.spiralytics.com\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/www.spiralytics.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More videos &#8211; <a href=\"https:\/\/www.tiktok.com\/@marketing_money_now\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/www.tiktok.com\/@marketing_money_now<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Pro-Tip<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">How To Improve Your Social Media Marketing and SEO Strategy<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><a href=\"https:\/\/www.bestprofitsonline.com\/myblog\/insta\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bestprofitsonline.com\/myblog\/wp-content\/uploads\/2023\/02\/tumblr_pv08bghG9t1wzoyajo1_1280.jpg\" alt=\"Social Media Marketing and SEO Strategy\n\" class=\"wp-image-30300\" width=\"580\" height=\"1310\"\/><\/a><figcaption class=\"wp-element-caption\">Social Media Marketing and SEO Strategy<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.bestprofitsonline.com\/myblog\/insta\/\">https:\/\/www.bestprofitsonline.com\/myblog\/insta\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcast marketing is a popular marketing strategy for marketers, brands, and businesses. In 2021, more than 82 million Americans listened to podcasts.Here are some statistics you need to know. The Top 10 Podcast Marketing Statistics for 2023 Podcast Statistics 51% of marketers will continue investing in podcasts.82 million Americans listened to podcasts in 2021.Spotify had&hellip;&nbsp;<a href=\"https:\/\/www.bestprofitsonline.com\/myblog\/podcast-marketing-statistics-for-2023-how-to-promote-your-business-with-podcasts\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Podcast Marketing Statistics for 2023 &#8211; How to Promote Your Business with Podcasts<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[519,23,24,2929,2072,3449],"tags":[3584,10,3540,12,3447,359,1245,125],"class_list":["post-30293","post","type-post","status-publish","format-standard","hentry","category-business","category-marketing","category-profits","category-startups","category-video","category-work-from-home","tag-3584","tag-business","tag-howto","tag-marketing","tag-podcast","tag-promotion","tag-statistics","tag-success"],"_links":{"self":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/30293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/comments?post=30293"}],"version-history":[{"count":0,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/30293\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/media?parent=30293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/categories?post=30293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/tags?post=30293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}