{"id":28057,"date":"2022-03-25T05:10:11","date_gmt":"2022-03-25T03:10:11","guid":{"rendered":"https:\/\/www.bestprofitsonline.com\/myblog\/?p=28057"},"modified":"2025-03-21T10:54:49","modified_gmt":"2025-03-21T08:54:49","slug":"video-marketing-7-tips-to-create-engaging-video-content-infographic","status":"publish","type":"post","link":"https:\/\/www.bestprofitsonline.com\/myblog\/video-marketing-7-tips-to-create-engaging-video-content-infographic\/","title":{"rendered":"Video Marketing: 7 Tips to Create Engaging Video Content [Infographic]"},"content":{"rendered":"\n
\"Video<\/a>
Video Marketing: 7 Tips to Create Engaging Video Content [Infographic]<\/figcaption><\/figure>\n\n\n\n

Most people in business and marketing know the power of video. They know that it\u2019s essential to learn how to create engaging videos.<\/p>\n\n\n\n

Video Marketing: Tips to Create Engaging Video Content<\/h2>\n\n\n\n
\"Video<\/a><\/figure>\n\n\n\n

Statistics show that 80% of video marketers said video has helped increase sales.<\/p>\n\n\n\n

87% of video marketers said that video increased traffic to their site.<\/p>\n\n\n\n

99% of people that did video marketing in 2021 said they would continue in 2022.<\/p>\n\n\n\n

Videos help drive traffic, capture leads, build brands, and make sales.<\/p>\n\n\n\n

Here are some tips about video marketing and how to create engaging video content in 2022.<\/p>\n\n\n\n

\"Video<\/a><\/figure>\n\n\n\n

Here\u2019s a quick summary:<\/p>\n\n\n\n

Tell them what\u2019s in it for them<\/p>\n\n\n\n

Intro and branding
Give them the value
Recap with a conclusion
Advise them
Call-To-Action
Drag at the end<\/p>\n\n\n\n

1. Tell them what\u2019s in it for them<\/h1>\n\n\n\n
\"Video<\/a><\/figure>\n\n\n\n

You have a limited amount of time to capture the attention of your audience. You want to let them know what\u2019s in it for them and why they should watch your video.<\/p>\n\n\n\n

If you keep them guessing what the point of the video is, they\u2019re probably going away.<\/p>\n\n\n\n

2. Intro and branding<\/h1>\n\n\n\n
\"Video<\/a><\/figure>\n\n\n\n

Now you need to let the viewer know who you are and what you do.<\/p>\n\n\n\n

The point of making videos is to provide tactical or entertaining content so viewers will become more familiar with your brand and check out your products.<\/p>\n\n\n\n

3. Give them the value<\/h1>\n\n\n\n
\"Video<\/a><\/figure>\n\n\n\n

This is going to be the longest section of your video. You give them the information that they came for. <\/p>\n\n\n\n

Again, keep in mind the platform on which you\u2019re posting, but try to provide as much in-depth information as possible.<\/p>\n\n\n\n

If you overpromise and underperform in a video, it\u2019s not going to be good for your future viewership.<\/p>\n\n\n\n

With videos\u2014just like blog posts, infographics, or any other form of content, you need to make sure that you provide something of actual value.<\/p>\n\n\n\n

4. Recap with a conclusion<\/h1>\n\n\n\n
\"Video<\/a><\/figure>\n\n\n\n

A summary is important because it reinforces everything that you just taught. It makes your information, and your brand, way more memorable. The recap doesn\u2019t have to be complicated. It\u2019s better to keep it simple.<\/p>\n\n\n\n

5. Advice or Recommendation<\/h1>\n\n\n\n
\"Video<\/a><\/figure>\n\n\n\n

Now that you\u2019ve given them that information that they came for you need to give them the next steps. It could be some advice, a recommendation, encouragement, or even a warning. <\/p>\n\n\n\n

It should be helpful and pertain to the information that you just provided them.<\/p>\n\n\n\n

6. Call-To-Action<\/h1>\n\n\n\n
\"Video<\/a><\/figure>\n\n\n\n

At the end of every video, there should be a CTA that attempts to turn viewers into subscribers, regular visitors, and customers. <\/p>\n\n\n\n

It can be as simple as prompting people to simply visit your site by clicking a link, or it can be a link to a lead magnet.<\/p>\n\n\n\n

The end goal is to make people end up on your website or collect some of their information so you can start to email them.<\/p>\n\n\n\n

7. Drag at the end<\/h1>\n\n\n\n
\"Video<\/a><\/figure>\n\n\n\n

You should drag the end of your video. You let it continue to run for 10 to 15 seconds after the last word is said in your video. That may seem like a waste, but there is a reason for doing this.<\/p>\n\n\n\n

Towards the end of videos, most platforms suggest other videos for you to watch. Those suggestions block the entire screen, which means it makes your CTA graphic useless.<\/p>\n\n\n\n

By allowing 10 to 15 seconds before the end of the video, you let people contemplate whether they want to follow your CTA, making it more likely they do what you want them to. <\/p>\n\n\n\n

New Video Marketing Tip!<\/h1>\n\n\n\n
\"New<\/a>
New Video Marketing Tip!<\/figcaption><\/figure>\n\n\n\n

Discover the Best Platform to Promote Your YouTube Videos.<\/p>\n\n\n\n

https:\/\/www.bestprofitsonline.com\/myblog\/videopro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Most people in business and marketing know the power of video. They know that it\u2019s essential to learn how to create engaging videos. Video Marketing: Tips to Create Engaging Video Content Statistics show that 80% of video marketers said video has helped increase sales. 87% of video marketers said that video increased traffic to their… Read More »Video Marketing: 7 Tips to Create Engaging Video Content [Infographic]<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"default","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"[\"title\",\"meta\",\"thumbnail\",\"content\",\"tags\",\"comments\"]","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[519,1630,23,2929,3449],"tags":[46,93,1481,2170,12,125,48,169],"class_list":["post-28057","post","type-post","status-publish","format-standard","hentry","category-business","category-infographic","category-marketing","category-startups","category-work-from-home","tag-content","tag-create","tag-engaging","tag-how-to","tag-marketing","tag-success","tag-tips","tag-video"],"_links":{"self":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/28057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/comments?post=28057"}],"version-history":[{"count":1,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/28057\/revisions"}],"predecessor-version":[{"id":39723,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/28057\/revisions\/39723"}],"wp:attachment":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/media?parent=28057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/categories?post=28057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/tags?post=28057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}