{"id":25975,"date":"2021-09-11T03:51:17","date_gmt":"2021-09-11T01:51:17","guid":{"rendered":"https:\/\/www.bestprofitsonline.com\/myblog\/?p=25975"},"modified":"2021-09-11T03:51:18","modified_gmt":"2021-09-11T01:51:18","slug":"social-media-marketing-trends-and-predictions-for-2022-beyond-infographic","status":"publish","type":"post","link":"https:\/\/www.bestprofitsonline.com\/myblog\/social-media-marketing-trends-and-predictions-for-2022-beyond-infographic\/","title":{"rendered":"Social Media Marketing: Trends and Predictions for 2022 & Beyond [Infographic]"},"content":{"rendered":"\n
\"Social<\/a>
Social Media Marketing: Trends and Predictions for 2022 & Beyond [Infographic]<\/figcaption><\/figure>\n\n\n\n

Do you have a successful social media marketing strategy? Do you want to learn about the trends and predictions of social media marketing and how to promote your business successfully?<\/p>\n\n\n\n

Social Media Marketing: Trends and Predictions<\/strong><\/p>\n\n\n\n

In 2021, there are approximately 3.78B social media users around the world (2.5 billion users in 2017).<\/p>\n\n\n\n

In the coming years, social media use will continue to grow.<\/p>\n\n\n\n

Here are some trends and predictions of social media marketing and how to create a successful marketing strategy.<\/p>\n\n\n\n

1. Social Media Are A Popular Shopping Platform<\/h1>\n\n\n\n

Shopping became more virtual (Pandemic Effect) and social media platforms became a popular shopping outlet.<\/p>\n\n\n\n

\"Social<\/a><\/figure>\n\n\n\n

The number of social commerce buyers in the US has increased by 25.2% (reaching over 80 million).<\/p>\n\n\n\n

And that number will exceed over 100 million by 2023.<\/p>\n\n\n\n

18% of US consumers hit a \u201cbuy\u201d button on a social media platform last year, compared to 13% in 2019.<\/p>\n\n\n\n

Younger people are more likely to shop on social media platforms.<\/p>\n\n\n\n

2. Short-Form Video Content<\/h1>\n\n\n\n

Video posts perform better than static photo posts on social media.<\/p>\n\n\n\n

Also, Instagram videos received twice as much engagement as photo posts.<\/p>\n\n\n\n

\"Social<\/a><\/figure>\n\n\n\n

Reports show that 82% of online content will consist of videos by 2022.<\/p>\n\n\n\n

TikTok is a social media platform that is dedicated to short-form videos.<\/p>\n\n\n\n

To compete with TikTok, Instagram launched Instagram Reels in 2020.<\/p>\n\n\n\n

Reels allow users to record and post videos up to 30 seconds in length. This is on top of Instagram\u2019s two other video options, IGTV, and Stories.<\/p>\n\n\n\n

YouTube also rolled out a new feature in 2020, YouTube Shorts, as a TikTok and Instagram Reels competitor.<\/p>\n\n\n\n

3. Social Media Becomes Part Of Daily Life<\/h1>\n\n\n\n

More than 72% of Americans were on social media by the end of 2020, a 4.3% increase from the year before.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

Not only is the number of social media users growing.<\/p>\n\n\n\n

But the amount of time that users are spending on social media platforms is growing too.<\/p>\n\n\n\n

On average, people spent about 145 minutes on social media every day. This is about one hour longer than people were spending on social media in 2012.<\/p>\n\n\n\n

4. Bite-Sized Content<\/h1>\n\n\n\n

People are spending more time on social media.<\/p>\n\n\n\n

But they’re spending less time engaging with individual posts.<\/p>\n\n\n\n

Studies show that the attention span of the average person today is 8 seconds.<\/p>\n\n\n\n

\"Social<\/a><\/figure>\n\n\n\n

People who access social media content on their computers tend to spend slightly more time on each piece of content than those on mobile devices.<\/p>\n\n\n\n

Social media sites are adjusting to this by increasingly offering bite-size content options such as short-form videos and ephemeral (disappearing) content.<\/p>\n\n\n\n

In late 2020, Twitter introduced Fleets, a feature similar to Snapchat and Instagram Stories.<\/p>\n\n\n\n

5. Augmented Reality<\/h1>\n\n\n\n

The Augmented Reality (AR) market is still in its infancy.<\/p>\n\n\n\n

But is projected to gain momentum in the coming years.<\/p>\n\n\n\n

Approximately 48% of consumers are projected to use AR in some form by the end of 2021.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

AR and VR are expected to become more mainstream as cell networks become stronger and faster.<\/p>\n\n\n\n

By 2023, the AR market is projected to be generating $70-$75 billion in annual revenue.<\/p>\n\n\n\n

Social media networks are getting in on the trend early.<\/p>\n\n\n\n

AR has been incorporated into Instagram filters since 2017. In 2019, Instagram stepped up the AR game even further with an option for users to create their filters.<\/p>\n\n\n\n

Social media platforms and businesses will find more ways to incorporate AR into their platforms.<\/p>\n\n\n\n

6. User-Generated Content<\/h1>\n\n\n\n

Businesses are incorporating user-generated content (UGC) into their social media marketing strategies.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

Brands that incorporate UGC have a 20% increase in return visitors and a 90% increase in the time that consumers spend on their websites.<\/p>\n\n\n\n

UGC images are also 81% more likely to convert.<\/p>\n\n\n\n

UGC it’s cheaper than traditional advertising, more relatable, and can help brands to be perceived as more authentic and socially conscious.<\/p>\n\n\n\n

Authenticity is important to consumers.<\/p>\n\n\n\n

Last Tip<\/p>\n\n\n\n

Social media usage is expected to grow over the next 2-3 years.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

New features, such as ephemeral content, short-form videos, and AR, are ensuring that users stay glued to social media platforms for longer periods each day.<\/p>\n\n\n\n

Social media and social commerce will generate revenue for businesses and brands.<\/p>\n\n\n\n

Businesses will find more ways to tailor their social media strategy around changes that these platforms roll out.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you have a successful social media marketing strategy? Do you want to learn about the trends and predictions of social media marketing and how to promote your business successfully? Social Media Marketing: Trends and Predictions In 2021, there are approximately 3.78B social media users around the world (2.5 billion users in 2017). In the… Read More »Social Media Marketing: Trends and Predictions for 2022 & Beyond [Infographic]<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[519,1630,23,1037,2929],"tags":[10,12,1418,3437,125,48,300],"class_list":["post-25975","post","type-post","status-publish","format-standard","hentry","category-business","category-infographic","category-marketing","category-social-media","category-startups","tag-business","tag-marketing","tag-predictions","tag-social-media","tag-success","tag-tips","tag-trends"],"_links":{"self":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/25975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/comments?post=25975"}],"version-history":[{"count":0,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/25975\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/media?parent=25975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/categories?post=25975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/tags?post=25975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}