{"id":25778,"date":"2021-08-23T04:50:27","date_gmt":"2021-08-23T02:50:27","guid":{"rendered":"https:\/\/www.bestprofitsonline.com\/myblog\/?p=25778"},"modified":"2021-08-23T04:50:28","modified_gmt":"2021-08-23T02:50:28","slug":"video-marketing-stats-trends-and-benefits","status":"publish","type":"post","link":"https:\/\/www.bestprofitsonline.com\/myblog\/video-marketing-stats-trends-and-benefits\/","title":{"rendered":"Video Marketing: Stats, Trends, and Benefits"},"content":{"rendered":"\n
\"Video<\/a>
Video Marketing: Stats, Trends, and Benefits<\/figcaption><\/figure>\n\n\n\n

Video marketing is a powerful tool for businesses, brands, and marketers. These days video content dominates more or less every social media platform. Many people worldwide are watching video content every day.<\/p>\n\n\n\n

Video Marketing: Stats and Benefits You Need To Know<\/h2>\n\n\n\n

Here are some stats, trends, and benefits of video marketing you need to know.<\/p>\n\n\n\n

1. Video Marketing Stats<\/h1>\n\n\n\n
\"Video<\/a><\/figure>\n\n\n\n

86% of businesses are using video marketing. Video marketing has been growing in popularity amongst marketers and brands.<\/p>\n\n\n\n

68% of consumers say that the pandemic has affected the amount of online video content they watch.<\/p>\n\n\n\n

93% of marketers say that video is an important part of their marketing strategy.<\/p>\n\n\n\n

87% of video marketers reported positive ROI from their video marketing efforts<\/p>\n\n\n\n

\"Video<\/a><\/figure>\n\n\n\n

70% of video marketers say that they will spend more of their budget on video marketing campaigns. Only 30% said they would be spending less of their budget on video content.<\/p>\n\n\n\n

Video content is 12x more shareable than images and text.<\/p>\n\n\n\n

2. Video Marketing Benefits<\/h1>\n\n\n\n

84% of marketers say video has been effective for lead generation<\/p>\n\n\n\n

Almost 80% of marketers think video directly improves sales<\/p>\n\n\n\n

\"Video<\/a><\/figure>\n\n\n\n

94% of marketers say video has helped increase understanding of their product<\/p>\n\n\n\n

A video speaks a thousand words. Video content is great for explaining tricky product concepts and services without boring your customers with text.<\/p>\n\n\n\n

43% of marketers report that video has reduced product<\/p>\n\n\n\n

\"Video<\/a><\/figure>\n\n\n\n

Creating helpful video content is a great way to provide your customers with visual product support and guidelines, thus reducing demand for support calls and saving your business money. (Wyzowl \u2013 Video Marketing Stats)<\/p>\n\n\n\n

3. Video Marketing Content Trends and Consumer Preferences<\/h1>\n\n\n\n

Explainer videos are the most common type of video marketing content. 73% of video marketing videos are explainer videos. Sales videos and videos for social media are also very popular. (Wyzowl \u2013 Video Marketing Stats)<\/p>\n\n\n\n

\"Video<\/a><\/figure>\n\n\n\n

The use of webinars in marketing grew by 16% in 2020. Webinars grew in popularity in the midst of the pandemic and 91% of marketers that used webinars said they were an effective marketing tool.<\/p>\n\n\n\n

92% of consumers watch videos without any sound. So many marketers are using captions in their videos. (Verizon and Publicis)<\/p>\n\n\n\n

4. Video Marketing Platform Stats<\/h1>\n\n\n\n

YouTube and Facebook are the most popular platforms for video marketing<\/p>\n\n\n\n

\"Video<\/a><\/figure>\n\n\n\n

77% of marketers have used IGTV (Instagram) for marketing purposes<\/p>\n\n\n\n

According to Twitter, video content is 6x more likely to be retweeted than photo-based content<\/p>\n\n\n\n

The number of marketers using TikTok has doubled in the last year<\/p>\n\n\n\n

19.58% of marketers planned to include video content in their Instagram marketing campaigns<\/p>\n\n\n\n

Stats show that video marketing will keep growing and affecting businesses, marketers, and users worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Video marketing is a powerful tool for businesses, brands, and marketers. These days video content dominates more or less every social media platform. Many people worldwide are watching video content every day. Video Marketing: Stats and Benefits You Need To Know Here are some stats, trends, and benefits of video marketing you need to know.… Read More »Video Marketing: Stats, Trends, and Benefits<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[519,23,2929],"tags":[],"class_list":["post-25778","post","type-post","status-publish","format-standard","hentry","category-business","category-marketing","category-startups"],"_links":{"self":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/25778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/comments?post=25778"}],"version-history":[{"count":0,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/25778\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/media?parent=25778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/categories?post=25778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/tags?post=25778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}