{"id":22098,"date":"2019-10-04T03:10:59","date_gmt":"2019-10-04T00:10:59","guid":{"rendered":"https:\/\/www.bestprofitsonline.com\/myblog\/?p=22098"},"modified":"2019-10-04T03:10:59","modified_gmt":"2019-10-04T00:10:59","slug":"image-seo-how-to-leverage-machine-vision-how-to-rank-higher","status":"publish","type":"post","link":"https:\/\/www.bestprofitsonline.com\/myblog\/image-seo-how-to-leverage-machine-vision-how-to-rank-higher\/","title":{"rendered":"Image SEO: How to Leverage Machine Vision – How to Rank Higher"},"content":{"rendered":"
\"Image<\/a>
Image SEO: How to Leverage Machine Vision – How to Rank Higher<\/figcaption><\/figure>\n

 <\/p>\n

Image search results used to give you the option to \u201cview image\u201d without having to navigate to the site the image was hosted on.<\/p>\n

When it started in 2013, sites saw a 63% decline in organic traffic from image results.<\/p>\n

Why?<\/p>\n

Because there was no need to click through when the image could be viewed in full from within the search results.<\/p>\n

And then everything changed. In February 2018, Google decided to remove the \u201cview image\u201d button. Now searchers must visit the site hosting that image directly, restoring image results to their former organic search driving power.<\/p>\n

According to some recent studies, this change has increased organic image traffic a massive 37%.<\/p>\n

Given image results\u2019 return to value, marketers are asking themselves how they can make the most out of this search mechanism.<\/p>\n

So what are some new ways we can leverage tools to better understand how to optimize images for ranking?<\/p>\n

To explore this, I decided to see if Google\u2019s Vision AI could assist in unearthing hidden information about what matters to image ranking. Specifically, I wondered what Google\u2019s image topic modeling would reveal about the images that rank for individual keyword searches, as well as groups of thematically related keywords aggregated around a specific topic or niche.<\/p>\n

Here\u2019s what I did \u2014 and what I found.<\/p>\n

A deep dive on \u201chunting gear\u201d
\nI began by pulling out 10 to 15 top keywords in our niche. For this article, we chose \u201chunting gear\u201d as a category and pulled high-intent, high-value, high-volume keywords. The keywords we selected were:<\/p>\n

Bow hunting gear
\nCheap hunting gear
\nCoyote hunting gear
\nDans hunting gear
\nDeer hunting gear
\nDiscount hunting gear
\nDuck hunting gear
\nHunting gear
\nHunting rain gear
\nSitka hunting gear
\nTurkey hunting gear
\nUpland hunting gear
\nWomen’s hunting gear<\/p>\n

I then pulled the image results for the Top 50 ranking images for each of these keywords, yielding roughly ~650 images to give to Google\u2019s image analysis API. I made sure to make note of the ranking position of each image in our data (this is important for later).<\/p>\n

Learning from labels<\/p>\n

The first, and perhaps most actionable, analysis the API can be used for is in labeling images. It utilizes state-of-the-art image recognition models to parse each image and return labels for everything within that image it can identify. Most images had between 4 and 10 identifiable objects contained within them. For the \u201chunting gear\u201d related keywords listed above, this was the distribution of labels:<\/p>\n

At a high level, this gives us plenty of information about Google\u2019s understanding of what images that rank for these terms should depict. A few takeaways:<\/p>\n

The top-ranking images across all 13 of these top keywords have a pretty even distribution across labels.<\/p>\n

Clothing and specifically camouflage are highly represented, with nearly 5% of all images containing camo-style clothing. Now, perhaps this seems obvious, but it\u2019s instructive. Including images in your blog posts related to these hunting keywords with images containing camo gear likely gives you improved likelihood of having one of your images included in top-ranking image results.<\/p>\n

Outdoor labels are also overrepresented: wildlife, trees, plants, animals, etc. Images of hunters in camo, out in the wild, and with animals near them are disproportionately represented.<\/p>\n

Looking closer at the distribution labels by keyword category can give use a deeper understanding of how the ranking images differ between similar keywords.<\/p>\n

For \u201cturkey hunting gear\u201d and \u201cduck hunting gear,\u201d having birds in your images seems very important, with the other keywords rarely including images with birds.<\/p>\n

Easy comparisons are possible with the interactive Tableau dashboards, giving you an \u201cat a glance\u201d understanding of what image distributions look like for an individual keyword vs. any other or all others. Below I highlighted just \u201cduck hunting gear,\u201d and you can see a similar distribution of the most prevalent labels as the other keywords at the top.<\/p>\n

However, hugely overrepresented are \u201cwater bird,\u201d \u201cduck,\u201d \u201cbird,\u201d \u201cwaders,\u201d \u201chunting dog,\u201d \u201chunting decoy,\u201d etc., providing ample ideas for great images to include in the body of your content.<\/p>\n

Here we can see that some labels seem preferred for top rankings. For instance:<\/p>\n

Clothing-related labels are much more common amongst the best-ranking images.
\nAnimal-related labels are less common amongst the best-ranking images but more common amongst the lower ranking images.
\nGuns seem significantly more likely to appear in top-ranking images.<\/p>\n

By investigating trends in labels across your keywords, you can gain many interesting insights into the images most likely to rank for your particular niche. These insights will be different for any set of keywords, but a close examination of the results will yield more than a few actionable insights.<\/p>\n

Not surprisingly, there are ways to go even deeper in your analysis with other artificial intelligence APIs.<\/p>\n

An even deeper analysis for understanding<\/p>\n

Deepai.org has an amazing suite of APIs that can be easily accessed to provide additional image labeling capabilities. One such API is \u201cImage Captioning,\u201d which is similar to Google\u2019s image labeling, but instead of providing single labels, it provides descriptive labels, like \u201cthe man is holding a gun.\u201d<\/p>\n

We ran all of the same images as the Google label detection through this API and got some great additional detail for each image.<\/p>\n

Just as with the label analysis, I broke up the caption distributions and analyzed their distributions by keyword and by overall frequency for all of the selected keywords. Then I compared to top and bottom ranking images.<\/p>\n

A final interesting finding<\/p>\n

Google sometimes ranks YouTube video thumbnails in image search results. Below is an example I found in the hunting gear image searches.<\/p>\n

It seems likely that at least some of Google\u2019s understanding of why this thumbnail should rank for hunting gear comes from its image label detection. Though other factors, like having \u201chunting gear\u201d in the title and coming from the NRA (high topical authority) certainly help, the fact that this thumbnail depicts many of the same labels as other top-ranking images must also play a role.<\/p>\n

The lesson here is that the right video thumbnail choice can help that thumbnail to rank for competitive terms, so apply your learnings from doing image search result label and caption analysis to your video SEO strategy!<\/p>\n

In the case of either video thumbnails or standard images, don\u2019t overlook the ranking potential of the elements featured \u2014 it could make a difference in your SERP positions.<\/p>\n

Source https:\/\/moz.com\/blog\/image-seo-opportunities<\/a><\/p>\n

P.S.<\/p>\n

Free Leads to grow your business<\/p>\n

http:\/\/johnygt.globalmoneyline.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Image search results used to give you the option to \u201cview image\u201d without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be… Read More »Image SEO: How to Leverage Machine Vision – How to Rank Higher<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[3306,22,519,2927,3305,2928,1008,23,17,24,3307,1037,2926,2929,2072],"tags":[42,123,543,54,788,41,36,33,31],"class_list":["post-22098","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","category-blogging","category-business","category-business-lessons","category-design","category-ecommerce","category-google","category-marketing","category-pinterest-com","category-profits","category-seo","category-social-media","category-starting-a-business","category-startups","category-video","tag-higher","tag-how","tag-image","tag-increase","tag-organic","tag-rank","tag-seo","tag-to","tag-traffic"],"_links":{"self":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/22098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/comments?post=22098"}],"version-history":[{"count":0,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/22098\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/media?parent=22098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/categories?post=22098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/tags?post=22098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}