{"id":21409,"date":"2019-06-15T03:39:23","date_gmt":"2019-06-15T01:39:23","guid":{"rendered":"http:\/\/www.bestprofitsonline.com\/myblog\/?p=21409"},"modified":"2019-06-15T03:39:23","modified_gmt":"2019-06-15T01:39:23","slug":"top-5-email-marketing-mistakes-you-need-to-avoid","status":"publish","type":"post","link":"https:\/\/www.bestprofitsonline.com\/myblog\/top-5-email-marketing-mistakes-you-need-to-avoid\/","title":{"rendered":"Top 5 Email Marketing Mistakes You Need To Avoid"},"content":{"rendered":"
\"Top<\/a>
Top 5 Email Marketing Mistakes You Need To Avoid<\/figcaption><\/figure>\n

 <\/p>\n

Email marketing is still very effective. With the high ROI that it promises, it\u2019s no surprise that 9 out of 10 websites you visit ask you to join their mailing list. However, there are poor practices that still hurt online businesses. Here are the top 5 email marketing mistakes you need to avoid.<\/p>\n

Overdo self-promotion<\/p>\n

Sure, you invest time and effort in your email marketing because you want to increase your sales. But the way businesses sell has changed so much in the past decade. Inbound marketing has gained incredible momentum, as it proves its efficiency again and again.<\/p>\n

If you don’t know how many of your emails should be promotional, there\u2019s a famous rule you can stick to for best results: the 80\/20 rule. The 80\/20 rule in marketing means that only 20% of your content should promote your business. The rest of the 80% make it educational and entertaining. For example, you can send your subscribers:<\/p>\n

an interesting blog post
\nan infographic
\na useful study<\/p>\n

Stay on top of what\u2019s relevant in your field and try to come up with solutions to people\u2019s problems. They will remember you for that, and in time, this tactic will help you build a strong voice and be seen as an authority in your niche.<\/p>\n

You don\u2019t use an email verifier<\/p>\n

As businesses struggle with high bounce rates, email verification is rapidly being integrated into email marketing strategies. However, many marketers don’t pay any attention to the quality of their email lists, and all they care about is its size. Don\u2019t be one of those marketers!<\/p>\n

Yes, when it comes to your audience, size does matter. The more people you have on your mailing list, the greater your chances to convert. But what if some of the email addresses you\u2019ve gathered are bots and dead ends? What if, instead of emailing real people, you\u2019re emailing spam traps and temporary addresses? You spend time and money with no results!<\/p>\n

you\u2019re throwing money out the window by paying your Email Service Provider (ESP) to email fake, risky addresses
\npoor email hygiene will affect your sender reputation \u2013 that\u2019s the way Internet Service Providers (ISPs) see you.
\na bad sender reputation attracts a decrease in your email deliverability, which means fewer people will receive your emails<\/p>\n

Fortunately, there are systems that can help prevent such issues, or fix them when they happen. An email verifier removes unwanted addresses from your list, thus helping you save money and focus your efforts on genuine leads.<\/p>\n

Such a system is usually easy to use, it doesn\u2019t require any downloads, and does the job fast. You upload your email list on the platform, and the email verifier gets it back to you duds-free.<\/p>\n

Your subject lines aren\u2019t catchy enough<\/p>\n

Writing a good subject line can be tricky. How long should it be? What should it say? How do you convey your message and pique your subscribers\u2019 curiosity, all in just a few characters? Not all marketers master this skill. The good news is it can be learned.<\/p>\n

But first, establish the basics:<\/p>\n

run a few A\/B\/ tests to see what type of subject line does best for your audience
\nmany studies show it\u2019s best to keep it short. You don\u2019t necessarily have to do that, but keep it short enough where it renders well on mobile screens.
\nstay away from spammy words, as ISPs can filter you out and deliver your email in the Spam folder because of them.<\/p>\n

There are three tricks to keep in mind for your next email:<\/p>\n

write down several versions of your subject line, until you find the best one
\nmake sure it reflects the content of your email, but also leaves room for a little bit of mystery
\nask yourself if you would click on it if you saw it in your inbox
\nThere are countless articles online on this topic, but these three tips should help you increase your open rates.<\/p>\n

You send Email inconsistently<\/p>\n

In the list of email marketing sins, this one holds a special place. Inconsistency tends to hurt us in every aspect of our life. When it comes to email, things are no different. For two reasons:<\/p>\n

whether you like it or not, your subscribers forget about you. People get lots of emails. If they don\u2019t hear from you for a while, they may not even remember they signed up for your emails. As a result, some subscribers may mark you as spam and tarnish your sender reputation.<\/p>\n

it\u2019s important for your IP to stay warm, and the best way to ensure that is to email consistently. Take a look at your reports and see on which day your emails perform best. Stick to the same day and time, and don\u2019t break this rule.<\/p>\n

Also, think of your email list the same way you think of your social media followers. When you show up every day, people start to engage with you. In time, they even expect you to be there, inform and entertain them. That\u2019s how strong relationships develop \u2013 through constant communication. Make that a priority in your email marketing.<\/p>\n

Overlook your grammar mistakes<\/p>\n

Not all of us care so much about grammar, but most people do. And even those who don\u2019t still consider it unprofessional when they get a poorly-written email. No matter how good your visuals are, the core of your email is your copy \u2013 words are the ones that communicate the most.<\/p>\n

While we\u2019re all allowed to make mistakes, try not to make them when you email everybody on your list.<\/p>\n

setting aside enough time to write and edit your copy
\ngoing over your email one last time right before you send it
\nOf course, grammar is not the only aspect that matters in your email. The way you word your message can also make a difference in your conversion rates. Writing copy that converts is a talent in itself. If you don\u2019t feel confident in your copywriting skills, look for a course that can inspire you. Or, hire a talented email copywriter. They are professionals and they can help you to create effective email-series for your business.<\/p>\n

— The Benefits of Email List —<\/p>\n

* Making money at the click of a button<\/p>\n

* Wielding huge power and influence over your followers and admirers<\/p>\n

* Negotiating lucrative deals with the biggest players in your market<\/p>\n

* Earn money with affiliate marketing<\/p>\n

* Build your own profitable online business<\/p>\n

You don’t need to spend a lifetime mastering this;<\/p>\n

You can get a list today.<\/p>\n

You just need to use my secret. Get 100 New Leads Every Day<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Email marketing is still very effective. With the high ROI that it promises, it\u2019s no surprise that 9 out of 10 websites you visit ask you to join their mailing list. However, there are poor practices that still hurt online businesses. Here are the top 5 email marketing mistakes you need to avoid. Overdo… Read More »Top 5 Email Marketing Mistakes You Need To Avoid<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2925,22,519,2927,2928,1008,23,17,24,1037,2926,2929],"tags":[360,59,421,12,58,179,33,116,61],"class_list":["post-21409","post","type-post","status-publish","format-standard","hentry","category-ask-entrepreneur","category-blogging","category-business","category-business-lessons","category-ecommerce","category-google","category-marketing","category-pinterest-com","category-profits","category-social-media","category-starting-a-business","category-startups","tag-360","tag-avoid","tag-email","tag-marketing","tag-mistakes","tag-need","tag-to","tag-top","tag-you"],"_links":{"self":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/21409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/comments?post=21409"}],"version-history":[{"count":0,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/21409\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/media?parent=21409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/categories?post=21409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/tags?post=21409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}