{"id":11422,"date":"2017-02-03T07:06:17","date_gmt":"2017-02-03T05:06:17","guid":{"rendered":"http:\/\/www.bestprofitsonline.com\/myblog\/?p=11422"},"modified":"2017-02-03T07:06:17","modified_gmt":"2017-02-03T05:06:17","slug":"website-design-10-deadly-sins-of-a-poorly-designed-website","status":"publish","type":"post","link":"https:\/\/www.bestprofitsonline.com\/myblog\/website-design-10-deadly-sins-of-a-poorly-designed-website\/","title":{"rendered":"Website Design: 10 Deadly Sins of a Poorly Designed Website"},"content":{"rendered":"

\"Website<\/a><\/p>\n

There are tons of websites out there but very few that actually pull their weight and get results. Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It takes many different skill sets to pull together a killer website. Here is a list of website design sins for your edification. Consider these deeply and I highly recommend you make sure your website doesn\u2019t commit them.<\/p>\n

# 1 \u2013 Website does not have a crystal clear objective. Why do you have or want to have a website in the first place? What do you want it to do for your business?<\/p>\n

#2 \u2013 No clear call to action. This sin dovetails on the previous one. Once you are clear on your website\u2019s objective, make it real clear to your visitor what action you want them to take. Clearly spell it out. Trust me, leave no room for interpretation.<\/p>\n

#3 \u2013 Website does not have a means to capture visitor\u2019s contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer \u2013 hence qualified prospects to market to going forward. Do whatever it takes here. Offer what we call an \u201cethical bribe\u201d in exchange for their contact information.<\/p>\n

#4 \u2013 Website doesn\u2019t give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you.<\/p>\n

#5 \u2013 Website has no substance, all style. Dovetailing on the previous sin, focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you\u2019re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you\u2019re adding value to your prospects.<\/p>\n

#6 – Website has an \u201cit\u2019s all about me\u201d mentality. Keep the copy conversational in tone and focus clearly on what\u2019s in it for your visitor. Make them feel that it\u2019s all about them \u2013 make them feel special.<\/p>\n

#7 – Website is inconsistent with your \u201cBrand\u201d. Your website does not have to be the best looking site out there. It is far more critical to be consistent (same overall look, feel and design as your other marketing materials).
\nThese next three sins are absolutely inexcusable and should not require much explanation. Nothing will frustrate your visitor more and detract from your credibility faster.<\/p>\n

#8 \u2013 Poor or inconsistent navigation. Don\u2019t make people think. Make it real easy for visitors to find what they are looking for.<\/p>\n

#9 \u2013 Dead links. This is a credibility killer. Always do what you say you\u2019re going to do. It is amazing what people can read into a dead link \u2013 the worst being that you simply don\u2019t care enough about you visitor.<\/p>\n

#10 \u2013 Slow website. I know, it\u2019s hard to believe but not everyone is using high speed broadband Internet connections yet.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are tons of websites out there but very few that actually pull their weight and get results. Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It takes many different skill sets to pull together a killer website. Here is a list of… Read More »Website Design: 10 Deadly Sins of a Poorly Designed Website<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[22,519,1008,23,17,24,1037],"tags":[362,234,2051,56,976,223,2363,1964,82,27],"class_list":["post-11422","post","type-post","status-publish","format-standard","hentry","category-blogging","category-business","category-google","category-marketing","category-pinterest-com","category-profits","category-social-media","tag-362","tag-a","tag-deadly","tag-design","tag-designed","tag-of","tag-poorly","tag-sins","tag-site","tag-website"],"_links":{"self":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/11422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/comments?post=11422"}],"version-history":[{"count":0,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/11422\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/media?parent=11422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/categories?post=11422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/tags?post=11422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}