{"id":10823,"date":"2016-12-17T08:21:34","date_gmt":"2016-12-17T06:21:34","guid":{"rendered":"http:\/\/www.bestprofitsonline.com\/myblog\/?p=10823"},"modified":"2016-12-17T08:21:34","modified_gmt":"2016-12-17T06:21:34","slug":"4-easy-ways-to-write-how-to-articles","status":"publish","type":"post","link":"https:\/\/www.bestprofitsonline.com\/myblog\/4-easy-ways-to-write-how-to-articles\/","title":{"rendered":"4 Easy Ways To Write How-To Articles"},"content":{"rendered":"

\"4<\/a><\/p>\n

You want to get your e-mail newsletter started, but you don\u2019t want to be burdened with writing articles every time you turn around. Fact is, writing how-to articles isn\u2019t that much of a hassle once you have a system for it.<\/p>\n

Creating short, how-to articles allows you to:<\/p>\n

\u2013 connect with your audience<\/p>\n

\u2013 position yourself as an expert, and<\/p>\n

\u2013 increase sales<\/p>\n

Bottom line: Give clients information they need and you\u2019ll be the first person they\u2019ll think of when they run into challenges.<\/p>\n

Consider creating a template for your e-mail newsletter articles that will fit the needs of your audience. Ask yourself if they want detailed information, or if they\u2019re happy receiving broad ideas that will allow them to tailor the information to meet their specific needs.<\/p>\n

If they want specific info, you could always include a teaser paragraph in your newsletter and then provide a link at the bottom of that paragraph. The link can lead to more detailed information about the subject your that audience is interested in.<\/p>\n

Once you understand the needs of your audience, place your information in article format. Here\u2019s a system I\u2019ve often used to produce quick, informative articles.<\/p>\n

1. Begin with an identifier paragraph.<\/p>\n

This is an introduction to the subject. Just let people know exactly what you\u2019re getting at.<\/p>\n

2. Tell them why they should be interested.<\/p>\n

This is where you just get into the reader\u2019s world. You will what you\u2019re talking about help them do their jobs better? In essence, that\u2019s all people really want to know.<\/p>\n

3. Give short, realistic pieces of advice.<\/p>\n

You have so much to say it\u2019s hard to fit it into short bits of info, but do it you must. Otherwise you\u2019ll lose your audience\u2019s attention. Try to stick to the points that have the most impact or the ones that are completely opposite to what people in your industry are currently doing.<\/p>\n

4. Wrap it up.<\/p>\n

One of my mentors used to always say to me, \u201cTell \u2019em what you\u2019re going to tell \u2019em. Then tell \u2019em. Then tell \u2019em what you told \u2019em.\u201d No, he wasn\u2019t senile. His advice actually worked. At the end of every article I just wrap up what I\u2019ve said by reviewing the key points of the article. It\u2019s called a \u201ctakeaway.\u201d What\u2019s the one thing you want the audience to take away from your article and implement in their daily work lives? Once you\u2019ve answered that question, you have your final paragraph.<\/p>\n

Whatever you do, keep it short and simple. Sure we may want to use sophisticated language if your audience craves that, but you\u2019d be surprised. When reading e-mail especially, readers won\u2019t mind short, concise words and phrases. And that\u2019s especially true if those words and phrases add more to the bottom line and\/or help them become more efficient.<\/p>\n","protected":false},"excerpt":{"rendered":"

You want to get your e-mail newsletter started, but you don\u2019t want to be burdened with writing articles every time you turn around. Fact is, writing how-to articles isn\u2019t that much of a hassle once you have a system for it. Creating short, how-to articles allows you to: \u2013 connect with your audience \u2013 position… Read More »4 Easy Ways To Write How-To Articles<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[22,519,1008,23,17,24,1037],"tags":[392,907,25,219,2170,646,2171,33,32,598],"class_list":["post-10823","post","type-post","status-publish","format-standard","hentry","category-blogging","category-business","category-google","category-marketing","category-pinterest-com","category-profits","category-social-media","tag-392","tag-article","tag-articles","tag-easy","tag-how-to","tag-informative","tag-produce","tag-to","tag-ways","tag-write"],"_links":{"self":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/10823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/comments?post=10823"}],"version-history":[{"count":0,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/10823\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/media?parent=10823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/categories?post=10823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/tags?post=10823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}