{"id":10518,"date":"2016-11-22T08:04:15","date_gmt":"2016-11-22T06:04:15","guid":{"rendered":"http:\/\/www.bestprofitsonline.com\/myblog\/?p=10518"},"modified":"2016-11-22T08:04:15","modified_gmt":"2016-11-22T06:04:15","slug":"8-steps-to-create-a-perfect-email-copy","status":"publish","type":"post","link":"https:\/\/www.bestprofitsonline.com\/myblog\/8-steps-to-create-a-perfect-email-copy\/","title":{"rendered":"8 Steps To Create A Perfect Email Copy"},"content":{"rendered":"

\"8<\/a><\/p>\n

=> Step #1 \u2013 Who Is Your Audience<\/p>\n

Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.<\/p>\n

Ask yourself these questions:<\/p>\n

\u2013 What do your prospects\/customers want?
\n\u2013 What frustrates your prospects\/customers most?
\n\u2013 Who else is selling something similar to you?
\n\u2013 Why should your prospects\/customers believe you?
\n\u2013 Why should prospects\/customers respond to you instead of someone else?
\n\u2013 What kind of appeals will your target market respond to?<\/p>\n

=> Step #2 \u2013 A Great Subject Is The Key<\/p>\n

Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest \u201cmotor\u201d revved up?
\nThere are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers. Here are some examples:<\/p>\n

\u2013 State a powerful benefit \u2013 \u201cEmpowerism Satisfies Your Need for Leads\u201d<\/p>\n

\u2013 Pique curiosity \u2013 \u201cEmpowerism Has Uncovered the Secrets of Success\u201d<\/p>\n

\u2013 Write your subject line with a news angle \u2013 \u201cEmpowerism Launches RSVP For Those Who Want to Double Their Money Fast!\u201d<\/p>\n

\u2013 Offer Immediate Gratification \u2013 \u201cWith Empowerism RSVP, you can start the money wheels turning before the sun goes down tonight\u201d<\/p>\n

Here`s an important \u201chomework assignment\u201d: Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the \u201closers\u201d to use for other purposes or spruce up later.)<\/p>\n

=> Step #3 \u2013 What’s In It For Them?<\/p>\n

Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic\u2026logic justifies emotion\u2026emotion drives sales (see below).<\/p>\n

Here`s a rule of thumb for benefits: ask yourself \u201cWhat can my product or service do for my customer?\u201d Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more.<\/p>\n

=> Step #4 \u2013 An Emotional Effect<\/p>\n

When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to \u201cjumpstart\u201d your prospect.<\/p>\n

Selling health supplements? Go for the \u201cfear of illness\u201d button with \u201cA Natural Way to Save Your Eyesight.\u201d Selling political bumper stickers? Hit the \u201canger\u201d button with: \u201cLet the President Know What You Think of His Policies.\u201d Other buttons include: curiosity, greed, ego, vanity, hope, and\/or fear of scarcity or security.<\/p>\n

=> Step #5 \u2013 A Name You Can Trust<\/p>\n

To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised.<\/p>\n

How do you do that? Here are three ways you can build credibility with the readers of your sales letter:<\/p>\n

\u2013 Provide testimonials.
\n\u2013 Include endorsement letters from authority figures in your industry
\n\u2013 Make your offer and promises sincere and believable.<\/p>\n

=> Step #6 \u2013 A Guarantee<\/p>\n

Nowadays, trying to sell without some type of guarantee is a losing proposition. You`ve got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they`ll trust your offer knowing that you stand behind it.<\/p>\n

You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here`s an interesting fact: The longer the time period, the fewer returns you`ll have! It`s human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they`ll put it off or forget about the refund altogether.<\/p>\n

=> Step #7 \u2013 Don’t Forget To Ask<\/p>\n

It happens all the time. Someone makes a fantastic sales presentation, and then doesn`t close the deal because he\/she didn`t clearly ask for the order or made the process confusing rather than simple.<\/p>\n

\u2013 From the Research Department: Statistics show that you need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!)<\/p>\n

If you can, offer several ways for your prospects to order \u2014 consumers love choice. It tells them, \u201cYou`re talking directly to me and meeting my unique needs.\u201d If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again.<\/p>\n

=> Step #8 \u2013 The Eye Catcher<\/p>\n

It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button.<\/p>\n

The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (\u2026) to give your copy more rhythm. Bullet points are excellent eye-catchers \u2013 use them whenever appropriate.<\/p>\n","protected":false},"excerpt":{"rendered":"

=> Step #1 \u2013 Who Is Your Audience Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing. Ask yourself these questions: \u2013 What do your prospects\/customers want? \u2013 What frustrates your prospects\/customers most? \u2013… Read More »8 Steps To Create A Perfect Email Copy<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[22,519,1008,23,17,24,1037],"tags":[397,234,684,93,421,420,99,33],"class_list":["post-10518","post","type-post","status-publish","format-standard","hentry","category-blogging","category-business","category-google","category-marketing","category-pinterest-com","category-profits","category-social-media","tag-397","tag-a","tag-copy","tag-create","tag-email","tag-perfect","tag-steps","tag-to"],"_links":{"self":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/10518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/comments?post=10518"}],"version-history":[{"count":0,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/posts\/10518\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/media?parent=10518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/categories?post=10518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestprofitsonline.com\/myblog\/wp-json\/wp\/v2\/tags?post=10518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}