Videos are a great tool to communicate with customers, partners, and employees. Stats show that 70% of people prefer to watch a short video to learn about a product or service.
Videos can help you to generate leads, increase sales, and provide many business benefits.
Videos: How to Create Effective Video Tutorials
But you need to create effective videos. That means informative, engaging, high-quality, and relevant to your target audience’s needs.
Here are some tips you need to know about how to create effective videos and video tutorials.
1. Help and Educate
If your video is about how to use your company’s app. So, if your viewers watch the tutorial, they will know about the app’s features and how to use them.
You have educated them and they won’t contact your support department.
2. Research The Topic
You need to research the topic you’ll be talking about in the video. If it’s your app, explore it and talk to product managers. This way, you’ll understand what you need to tell your viewers.
3. Identify Your Target Audience
This step is crucial because you need to know your target audience
Let’s suppose you’re creating a video tutorial for young people on how to use a mobile app. First of all, do they need a tutorial for that?
This stage might be a good test of how well you know your target audience and what they need!
Suppose your audience isn’t young people but adults. This affects your approach and video creation.
Now, a tutorial might be something different. The video design, duration, and language will differ because you need to find the right way to communicate with this (adult) audience.
4. Create a Storyboard
You need to create an effective, helpful, storyboard. It’s about what you’re going to show to your viewers and in what order.
A storyboard can include a series of shots, a presentation, a screencast, or other elements. It depends on the specifics of a particular video.
5. Write a Script
Your next step is to write a script. You need to follow 3 steps
a.) Introduction
Announce the topic and let the audience know what knowledge and skills they will learn by watching the video.
b.) Main body
Describe every aspect of the topic. Attention! You might believe that some notes are obvious and thus need not be mentioned
That’s a common mistake if you don’t have enough experience.
Remember the basic rule: You need to explain everything. What is evident to you might be entirely new for your audience
So provide them with every useful piece of information.
c.) Conclusion
Remind your audience of the topic of the video tutorial, what they have learned, and how to apply new knowledge and skills.
You can also mention another video tutorial here if it’s relevant and might be of interest to your viewers.
When you finish the script, read it aloud a few times. Edit long and complex sentences.
You should be informative but not academic, as it might be difficult for some learners to follow you.
Use simple language and let the audience realize that you’re a normal person and you want to help them.
Last Tip
To make your video tutorial more effective and engaging, use some of these tips:
Prepare your recording location. The place where you’ll be recording your tutorial should have decent acoustics and no background noise.
A smaller area would be perfect, as large rooms might have an echo.
Connect your segments smoothly. The elements from your outline should flow naturally from one to another. Otherwise, your video will be less engaging.
Tell an exciting story. Whatever topic you’re making a video tutorial on, don’t make it formal.
Try to find something that excites you personally and share this excitement with your audience to catch their attention and keep them hooked until the end.
Tip! Help and educate your target audience to gain their trust. A simple but classic principle of a successful marketing strategy.
New Tip!
Discover the Best Platform to Promote Your YouTube Videos.