Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.
Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.
So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.
It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses ”, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.
Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realized and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.
The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.
Before we start allow us to have a look on what SEO really is. SEO merely stands for search engine optimization. The SEO techniques facilitate your web site rank as high as doable on search engine result pages (SERPs). this is often vital as a result of, the upper your pages will rank on Google/Bing/Yahoo/etc., the a lot of traffic your web site is probably going to have. Directory Submission Sites List
SEO are often get into 2 separate classes
On-Page SEO refers to all or any the items that you just will do ON your web site – page titles, internal linking, Meta tags, descriptions, etc. that assist you rank higher.
Off-Page SEO includes social networking, article submission, forum, web promoting, etc. that square measure done OFF your web site to induce higher page rankings.
Let us specialize in Off-Page SEO and a few ways in which to extend your page rankings on search engines.
1. Social Networking Sites
Social Networking has become great these days! obtaining involved social media sites assist you to manage your “Online Reputation” by rental you to advertise, market and build your on-line character at intervals your niche.
To begin you wish to check in with Facebook, LinkedIn, Twitter, etc., and build a profile of your own. By doing this you’ll be ready to extend your on-line network of contacts, act along with your friends, share things and promote your website/blog.
Blogging is one in every of the most effective ways in which to market your website on-line and nice off page SEO technique! blogs helps you to earn returning guests to your site and keep your web site up to this point along with your latest posts. Thus, search engines will crawl to your web site a lot of times as they need to update your latest blog post entries, and ultimately you rank higher in (SERPs). So, manufacture several distinctive, clear and sententious content for your web log, within the variety of Infographics, prime Lists, agent videos, Social Bookmarking Sites.
Promote your blog and submit them to niche web log directories and search engines. If you are not sensible at writing content, it is often suggested to rent a guest blogger.
3. blog promoting Off Page SEO
Post comments on different blogs at intervals identical niche as yours. this can assist you to feature a link within the comments section serving to to purpose them towards your web site. These blogs measure unremarkably brought up as “Do-Follow” Blogs.
4. Forum promoting
Find on-line forums associated with your sites niche. become involved at intervals that community, reply to threads, provide recommendation, raise queries, etc. try and use “Do-Follow” Forums so you’ll be able to embody a link to your web site. This all helps to create up your name as AN professional at intervals that niche.
5. search engine submission
This is another off page SEO technique. though search engines can notice your web site on-line, which will take a minute. to hurry up the method, submit your web site to the foremost widespread search engines like Google, Yahoo, etc…
6. Directory Submission
Directory submission is AN off page seo technique that’s strictly supported however effectively you choose directories and the way expeditiously you decide on the class for submission.
7. Promote with Social Bookmarking
Submit your latest web log to the foremost widespread bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines love such sites as a result of they update the content too ofttimes.
8. Link molestation
Link molestation is another off page SEO technique to extend your link quality. If you had made a extremely widespread and distinctive post for your web site individuals can prefer to link to that. maybe you have got printed another website’s content on your web site, however place their web site link as a reference.
9. pic Sharing
Share your pictures on websites like Flickr, Picasa, pic Bucket, etc.
10. Video promoting
Just like pic sharing submit your videos on sites like; YouTube, Vimeo, etc.
11. Business Reviews
Write reviews concerning others businesses and raise your shoppers to put in writing a review of your business on websites like- Stylefeeder, Shvoong, RateitAll, Kaboodle, etc.
12. native Listing
Submit your web site to sites like; Google native, Maps, Yahoo native, phone book, etc. listing your web site regionally facilitate search engines to simply read your web site and fetch the content. this can assist you to achieve a targeted audience
13. Article Submission
To drive traffic to your web site submit your articles to widespread article directory sites like; Ezine, Go Articles, Now Public, etc. this could assist you to gain some links to your web site from people.
14. Social looking Network
If you run AN e-commerce web site, one in every of the most effective ways in which to advertise and complete your product without charge is to submit them to on-line looking networks. Submitting your product to Google Product Search, MSN on-line looking, Yahoo on-line looking and different social looking network sites like Kaboodle etc. assist you increase your product visibility on-line.
15. Answer queries
You can actively participate in respondent queries on sites like Yahoo Answers to create up your name. Place a link to your blog within the supply section so individuals will simply notice your site. keep from spamming to extend your link quality.