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Artificial Intelligence: 8 Tips on How to Improve Your Business

Artificial Intelligence: 8 Tips on How to Improve Your Business

Artificial intelligence is the most effective technique that you can use to improve and grow your business. Already many brands and marketers are using AI because they know the advantages and the benefits.

AI can improve your business in so many different ways that it’s becoming a must-have technology for all businesses across the globe.

Artificial Intelligence: How to Improve Your Business and Increase Sales

Here are some interesting tips you need to know about artificial intelligence and how it can improve your small business.

  1. Marketing Strategy and Personalization

AI can help you to improve your marketing strategy. AI can generate targeted recommendations (like Netflix). So you can use AI to create content recommendations and even product recommendations on your eCommerce site or blog.

Also, you can use AI to create personalization marketing. You can integrate an AI customer relationship management (CRM) system so that you can monitor the actions that people are taking on your website.

You can use AI in a way that allows you to provide personalized, more targeted messaging, or offers to your customers.

  1. Supply Chain Improvement

AI can help to improve your supply chain. One of the big advantages of artificial intelligence (AI) is that it can process huge amounts of data that no human being could ever do. When it comes to your supply chain, there are typically too many moving parts for humans to comprehend, and that’s where AI can help your business.

The best combination is to mix humans and machines. And that’s where AI supply chain software comes in. You give it the data, it gives you recommendations and solutions.

  1. Recruitment and Training

AI can help you with staffing and recruitment.

AI technology can help you to provide better training and career development. Ai can help you to keep people at your company for longer. Even when you do need to recruit. AI-based tools can help you to recruit internally.

  1. Customer Service

AI can boost your customer service by helping you to prioritize which customers need a response immediately. So you will not lose customers because you’re too busy answering sales inquiries to help them to solve their problems.

Also, the best use of AI for your customer service team is to create an AI chatbot that can respond to people’s questions in real-time. Most companies don’t have the budget to respond to questions around the clock, but an AI sales assistant (Chatbot) can make the task a lot easier.

  1. Research and Development

AI can help to revolutionize your research and development! If you don’t believe it, then you need to take a look at the healthcare industry, which is already turning to AI to power drug discovery and to shorten the length and costs of clinical trials.

AI can help you to improve your products or services.

The insights that AI provides are great, but only if you take those insights and use them to improve your performance.

  1. Boost Sales

Many business owners and executives want to find solutions to boost their sales. You need to invest in the right technology, adopting marketing solutions, or product evaluations. AI can help you to boost your sales.

  1. Targeted Marketing

A successful marketing strategy is essential for any business. Targeting your campaigns to reach your ideal target audience is one of the most important aspects of a successful marketing strategy.

With AI-enabled marketing tools, such as chatbots, data collection software, and advertising platforms, the possibilities are endless for marketers and businesses worldwide.

  1. Cut the Cost

AI can help you to cut the cost-effectively. Evaluating where your business can cut costs is as important as boosting sales to grow revenue. When AI is used in daily operations, can help you to save time and money.

Through automated workflows, smarter data analysis, and streamlined customer service operations, AI can be a powerful cost-cutting tool.

Now that you know that AI can improve your business, it’s time for you to start making AI an everyday part of your workflows. You don’t need to be a computer programmer or a genius to reap the rewards that AI has to offer.

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blogging business marketing Social Media Startups

Blogging: 7 Tips for New Bloggers In 2021 – How to Succeed

Blogging: 7 Tips for New Bloggers In 2021 – How to Succeed

Blogging is one of the best ways to make money online. A blog and email list are two essential tools that you own and have control over. If you have a blog You can post what you want when you want, and also you can grow your social media channels through your blog.

Blogging Tips for New Bloggers In 2021

Blogging is not just about getting more traffic or getting more page views. Blogging is about making people stick around and keep reading your blog again and again.

If you can establish yourself as an authority in your niche and create a connection on an emotional level with your target audience, you will become a successful blogger.

All the bloggers want more traffic. When you have more views it means that people care about your blog content. Also, it means that you can sell more (your products, affiliate links, or sponsored posts).

Here are some interesting tips about blogging and new bloggers. How to succeed in 2021.

  1. Use Stories

Look at other bloggers that you find interesting and engaging. What tips or trends they share on their blogs and social media and what sparks interest for you? Don’t forget to reach out to them and establish a relationship with them.

Many bloggers are writing great content, but there’s no story behind it. If you know why you’re writing and you’re following others you find inspirational then don’t forget to put a story behind what you share.

Stories create connections and make you relatable and endearing to your readers.

Stories can turn your readers into followers. These are people that buy your products, follow you on Instagram or Twitter, or share your blog posts to their friends, family, social media platforms, etc.

  1. Use Social Media

You have created an awesome blog post. Now it’s time to share it! It’s essential to use social media! The trick is simple. You put 20% of your effort to create your blog content and 80% into sharing it.

You need to get people to follow you on social media and engage with your blog. You can focus on 3 social media channels: Instagram, Twitter, and LinkedIn.

Twitter and LinkedIn because you can drive traffic to your blog and Instagram because it’s the best place to establish a connection with your readers. But you can use any other social media platform you like or you have many followers.

  1. You Need an SEO Strategy

You need an SEO strategy if you want to rank on Google. But you need to know that SEO is a long-term strategy. If you’re a new blogger keep in mind that it takes about 6 months or even a year for Google to index your site. So focus on creating high-quality content always.

  1. Monetize Your Blog – Use Affiliate Marketing

You can make money online with your blog. The easiest way is affiliate marketing. The world of marketing has changed over the past years. People are looking to bloggers and content creators to make decisions and purchases.

It’s a part of your role as a blogger to make recommendations and to promote quality products or services to your readers. Start thinking about programs, products, or services that will improve the life of your readers or provide solutions for their problems.

Also, you can monetize your blog through advertising (Display Ads). These are ads on your blog and within your content. But keep in mind that your ads must not be a distraction from your blog posts.

Sponsored posts are also an effective way for bloggers to earn money. Instead of getting an affiliate commission, you can work with a company and be paid a fee to review or include a product or service on your blog.

  1. Backlinks

A backlink is a powerful tool that is a link from your website to an external site. If you have a high domain authority and link to a website, Google will improve your rankings. A backlink is like a vote.

Building backlinks is essential if you want to create a successful blog.

  1. Voice Search

It’s no secret that writing for ‘voice search’ is now at the top of the Google algorithm. Many bloggers are writing broad posts, to attract Google and other search engines. Writing for voice search is pretty effective.

Having a popular niche on your blog is essential. Writing quality posts within your niche will help you to succeed as a blogger in 2021. As they say, riches are in the niches.

  1. Important Tip! Don’t Over-Trust Social Media

Many bloggers over-use and over-trust social media. But the things are different. You don’t own Instagram, Twitter, or TikTok. You don’t own any social media platform and the rules that go with it. A blog or website is something that is yours. It can’t be taken away from you.

Every post you write you can be sure that it will be around for 10 years or more.

We can’t determine the future of social media. Conclusion. Don’t have all your eggs in one basket.

Blogging is a lot of work. But it gives you a place to create, share, and connect with other people unlike anything else. You own it, it’s yours. It’s like you have your online magazine or online store.

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Social Media business marketing

Social Media Strategies: 7 Tips on How to Influence and Inspire Your Followers

Social Media Strategies: 7 Tips on How to Influence and Inspire Your Followers

Many businesses and marketers are using social media because their target audience spends their time on social media and talking with their friends, family, co-workers, etc.

But there is a little problem if you decide to use social media platforms to influence and inspire your followers or customers.

You will need to create something very interesting to grab their attention. So you will need to create a new social media strategy.

Social Media Strategies: How to Influence Your Followers

Here are some interesting tips about how to influence and inspire your followers and customers on social media.

  1. Discover What Your Customers Love and like

There are thousands of posts on every popular social media platform. But not all of them can influence or inspire people.

Some posts sink and other posts become trending and reach many people. The question is: “What does your audience love or like?”

There is an analytic tool for each social media platform you can use. You can use Insights to find trending posts and more details like the most engaging content types for a specific time.

  1. Create Quality Content – Promote Solutions

People are not interested in generic content. They don’t have the time to read text or watch dull videos.

If you want to influence your customers, you have to create quality content. The better the content resonates with them, the more engagement you will get.

Your customers or followers have many pain points. So your posts don’t have to revolve around your products, services, and business exclusively.

You should research and discover specific pain points.

Create content around these, and help your customers resolve them. It’s essential – Help Your Customers or Followers!

Promote only products or services that will improve the life of your customers. Promote Solutions!

  1. Use Interesting Facts

There are many social media profiles (accounts) with a huge follower base that only share interesting facts.

People love short posts that wow and impress them. It takes only a couple of seconds to read them and they are fun and engaging. The trick is to keep it relevant to your customers and your niche or topic.

Use interesting trends, shopping tips, customer service, and support.

Share your interesting facts and your customers will like and comment.

  1. Use “How-to” Posts

It is a good sign if your posts generate a lot of shares. The trick is to identify which posts generate the most shares. Reports show that “how-to” posts drive most of the social shares.

You should start writing high-quality how-to posts. Customers love advice from their brands. You can leverage this to strengthen the relationship and build more trust.

You can use step-by-step guides, tutorials, or even online courses.

  1. Share Interesting Quizzes

Staying on top of the comments on your social media profiles can be a tricky thing to do. You can share content that sends feedback to each one of your followers. The tip is to share quizzes.

You can create knowledge quizzes to engage your audience. Make sure to introduce quizzes with compelling headlines to drive more engagement.

Quizzes also will help you to gather valuable data from your followers and learn what they want, what engages them the most, what inspires them, and what they would like to see on your social media page.

  1. Use FAQ Type Posts

Many people use social media to get informed. This is exactly why many managers of political campaigns invest time and money in social media marketing.

You can share interesting information and tips that your customers want to find.

You can search for inspiration in their comments and posts. You can discover what your customers think or searching for.

Do this every week and write elaborate FAQ posts to engage them and attract more followers.

  1. Inspire your Customers – Use Positive Stories

These days bad news is all over the internet.

You can offer something different to your customers – positive success stories.

If you post encouraging and inspiring stories with customers as your main focus, be sure that they will recognize it.

For inspiration, look at your customers, successful business owners, or famous people. Feature one of these stories every once in a while to remind your customers about the bright side of life.

You can inspire your followers and make their day better.

To engage and influence your customers on social media, you will have to discover what type of content and information they love. You need to help them, inspire them, and provide solutions.

Important Tip! Social media is relationship, engagement, value, and inspiration. Avoid hard-sales and fake stories.

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SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

Newsjacking can improve your search engine optimization (SEO) strategy. Newsjacking can help your content to rank higher on search engine results pages (SERPs) if utilized correctly.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

Here are some tips about what newsjacking is and how it can benefit your SEO strategy. How to rank higher on search engines

  1. Newsjacking – Explanation

Newsjacking is talking about something popular or trending (Create content around it and sharing it online). Newsjacking can generate attention to your business, products, or services. You can share your thoughts or updates on breaking news stories.

  1. How to Start with Newsjacking Stories

If you would like to use newsjacking to your advantage, you need to know how and when to do it. Here are several steps you can use and tips on how to succeed with newsjacking stories.

Identify the right stories

The first thing you need to do is to identify the right stories. You can’t simply use every story that comes along.

You need to choose big news stories that you have genuine opinions or thoughts on. You also need to make sure you’re keeping it relevant to your business. (This is why you can’t use everything).

Use the right tools

Several tools will help you to stay on top of the new trends and to find the stories that are most relevant to you. You can use:

Using Google Trends to monitor breaking news

Using Google Alerts for a similar purpose (but you can use your specific keywords)

Using social media tools such as Sprout, Hootsuite, etc, to monitor social media

Following journalists, magazines, newspapers, who cover news and stories related to your industry

  1. Find Trends

Social media will help you to monitor relevant hashtags or keywords. You can then use these when creating and sharing content. This will also benefit your rankings and SEO strategy.

Newsjacking and News Stories

If you want to do newsjacking well, you must have a good understanding of the breaking story and subsequent information.

So for maximum results, you need to find the news story fast and get in before the story reaches its peak. You can then create your content using relevant keywords and hashtags.

Search engines tend to feature articles on trending stories at the top of SERPs. Get this story at the right time and you might also find your content ends up higher on these pages.

Traffic for trending stories can be competitive so getting your content out there as quickly as possible is key to success. Also, the news cycle moves fast, so if you leave it too late after the story breaks, you cannot find your content at the top of the search results.

  1. How Newsjacking can Benefit your SEO

Newsjacking can be tricky because it requires a lot of attention and awareness. But newsjacking can be very beneficial for your business, SEO strategy, and for driving traffic to your content.

Here are some benefits of newsjacking for your business

a). You can rank for top keywords

One of the biggest benefits of newsjacking is that you can increase the number of keywords that your website is ranking for. This is very useful if you’re ranking for some of the top keywords related to your industry.

When a story gains traction, search engines like Google will feature articles containing those top keywords. So you can boost your SEO pretty quickly.

b). You can generate backlinks to your website

If your content is ranking well many interested people or website owners could link back to your content for reference.

This is great for your SEO strategy because search engines consider backlinks when ranking your pages.

Essentially, the more backlinks, the more trustworthy your website, so this can help you to rank even higher. You’ll be acquiring backlinks naturally and they’ll be from high-quality domains.

c). You can boost your social media engagement

By using keywords and hashtags you can encourage engagement on your social media channels. This can lead to more people sharing your content, which in turn can help to boost your SEO.

Social media can benefit a lot your SEO strategy. Social media is a quick and easy way for people to share and link back to your content. So encouraging engagement can be very beneficial for your business.

d). You can reach new audiences and drive more traffic

If you share big news stories as quickly as possible, you can attract attention from a wider audience worldwide. This can help you to drive more quality traffic to your webpages.

Search engines tend to trust websites with higher levels of quality traffic. So your website or web-pages will rank higher on SERPs.

Also, reaching new audiences is pretty effective for your business. You can generate more sales, sign-ups to your newsletters, or email list.

e). You can build your brand awareness

If you are using newsjacking successfully and aligning yourself with trending topics and stories, you can build your brand awareness.

You can comment and share your opinions on important news stories. So this can position your brand as an industry leader or a trusted source.

It shows that you know what your customers and followers want and you’re sharing opinions and content that you think they’d be interested in.

  1. Newsjacking and Strategies

If you want to succeed at newsjacking you need to know what strategies you can use to improve your marketing and SEO efforts.

Here’s what you need to do:

Monitoring breaking stories: You need to monitor breaking news stories and also you need to know how to use these stories.

Pick the right stories: Use stories that are relevant to your industry or brand.

Research: Do your research so you know as much as possible about the breaking story. This will allow you to write a more informed piece of content.

Create your content, quickly: Then you need to act quickly to create your blog post, article, social media content, video, etc. This way you can beat out your competition by getting your content out there and ranking first.

Try to be different: Traffic for trending stories is competitive and you don’t just want to do the same as everyone else. So try to do something different.

Publish your content: As soon as it’s ready, get your content out there on your website, blog, or social media.

Share your content across different channels: You need to share your content pretty fast. The quickest way to do this is to share it across your different social media channels.

It’s essential to use all relevant keywords and hashtags. Usually breaking news stories will generate a related hashtag that you can use.

Contact journalists or relevant media outlets: If you want to get your content out there even further and get more backlinks, approach journalists or relevant news outlets to let them know about your content.

They may choose to use this in their work, link to it, or share it on social media.

Track your engagement: You can use social media management tools or social media insights to help you track engagement. This can help you to see what worked and what didn’t. So you know how to create the next successful newsjacking campaigns.

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Influencer Marketing: 5 Tips on How to Improve Your Marketing Strategy and Grow Your Business

Influencer Marketing: 5 Tips on How to Improve Your Marketing Strategy and Grow Your Business

For many small businesses, the use of social media influencers is a new area of marketing. Most small brands don’t use influencer marketing because they believe that it’s too expensive or ineffective.

But Influencer marketing is achieving tremendous growth and current trends show that will keep growing.

Influencer Marketing Tips: How to Improve Your Strategy

Here are some tips you need to know about how to improve your influencer marketing strategy.

  1. Relationships Are Important

Some influencers are using their status as an influencer primarily as a way to make money online. Every business that engages them to market their stuff is just another paycheck. But these types of marketing are not ideal. Especially with small businesses, relationships are much more important than just pay to advertise your products.

If you treat an influencer well then they’ll treat you accordingly. Give them something they love or like, and they’re likely to keep using it and talking about it.

If you build long-term relationships with influencers, you build long-term benefits for your business.

  1. Influencers Can Increase Your Online Exposure

The technique of marketing is to increase your online exposure to potential customers. That’s because the greater your exposure, the easier it is to sell your products or services.

Who’s going to buy something if they don’t know it? These days social media exposure is a critical part of marketing. Even small businesses can benefit from being well-known on the local social media networks.

Social media hasn’t completely replaced word-of-mouth yet but has taken a similar role.

These days social media exposure is more difficult if you use paid advertising. Ad blockers have reduced the importance of paid ads.

So the best way to increase your online exposure is influencer marketing.

  1. Niche Influencers or Micro-influencers

Who are niche influencers? They’re influencers who appeal to smaller, but specific, audiences. Niche influencers these days are commonly referred to as micro-influencers or even nano-influencers and represent some of the most popular influencer marketing trends.

A niche influencer might be the owner of a local coffee shop. He has a nice Instagram following and writes a blog on the coffee shop website. People read that blog and follow the Instagram account because they’re looking for new ideas or products.

If you’re selling the same types of coffee products or similar, you could reach him for a post on your products. He influences people who would be interested in your products or even services.

  1. Your Audience and Influencers’ Audience

Important Tip. No matter how well you collaborate with influencers, you should never forget that social media marketing is all about the audience. With so much content out there, everyone is searching for engagement and individual attention.

They’re trying to sell their brand, promote their ideas, and tell their story. Sometimes it’s done with blog posts and other times with an Instagram story. No matter how well each advertisement is put together, without the personal touch it’s just another ad.

Influencer marketing is all about the people who will read the influencer content. They like to feel informed or helped, not sold. When working with influencers, remember that they know their audience much better than you do, and they’re making that audience yours for the campaign.

It’s important to collaborate and take what the influencer has to say seriously.

  1. Don’t Use Only Agencies – Humanize Your Business

Agencies can help you to identify influencers and shaping your marketing strategy, but they cannot help you to humanize your business.

Customers who will purchase from you are not another number or a new sale, but a real person. Capitalize on that by becoming a real person to them, instead of a faceless name hidden behind an agency. You need to humanize your business.

Influencers are great at helping you do this, and they will become a part of your marketing team themselves. One of the most powerful benefits of influencer marketing is that it allows you to attract a direct group of consumers.

Influencer marketing is most effective when the influencer knows more about you and your business.

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