Do you know that you can grow your small business without spending money? Do you know that you can use free and profitable marketing techniques? Here are some free marketing techniques you need to know.
Small Business: 18 Free And Profitable Marketing Techniques
Profitable marketing doesn’t have to be expensive or difficult to do. There are several marketing techniques that can bring you results without spending your money.
Use these marketing techniques to grow your small business. Also, you can research to find more free or low-cost marketing techniques to promote your small business.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Do you know how to improve your content marketing strategy? Are you using content distribution channels to promote your content and your business? Here are some tips you need to know.
Content Marketing: Free and Paid Content Distribution Channels
Content distribution is the process of publishing and promoting your content. Effective content distribution involves promotion through various channels and media formats.
Free content distribution channels
Free channels include your website, blog, Facebook page, Twitter account, Instagram feed, YouTube channel, or any other channel over which you have complete control.
With these channels, you can reach your target audience and promote your business.
Paid content distribution channels
Paid channels aren’t for everyone. You need to spend money. If you don’t know what to do you will lose money without results (Negative ROI).
PPC Ads
Pay Per Click (PPC) is an effective way to acquire new leads. But only if you’re getting results. That’s why it’s important to track everything.
Google Remarketing
Remarketing is digital ads that show up on sites around the web after someone visits your site.
Social media ads
Sites like Facebook, Twitter, Instagram, or TikTok offer affordable advertising, but it’s better to research before spending money.
Also, different social media platforms have different demographics. So your ads may not perform well on Twitter or Facebook and perform better on TikTok or Instagram.
Do you know how to grow your small business? Do you know how to improve your business’s trustworthiness? Here are some tips you need to know.
Small Business: How to Improve Your Trustworthy
People love small businesses Customer service is a necessity How to earn customer loyalty
Your small businesses must prove trustworthy. Trust is the foundation for customer loyalty.
Understand what customers expect: If your customers like fast support or personalized recommendations, you should provide them.
Statistics show that 78% of customers expect companies to understand their needs and expectations.
Many customers are skeptical these days.
Statistics show that 93% of customers said their trust in a company makes them more likely to recommend it and continue to purchase its products.
9 in 10 consumers say they are more loyal to companies they trust.
Find ways to connect with your customers (know their first name, know how they like their coffee, remember their kids’ names) to create memorable interactions every time.
Those are good business habits that help nurture customer loyalty.
Trust is the foundation of any customer relationship.
Are you a beginner and want to create a social media strategy? Do you have a guideline to help you with social media marketing? Here is a guide for newbies and bloggers.
Social Media Strategy: A Guide for Beginners and Bloggers
Set goals Content calendar Content types Scheduling tools When to post
Consistency is key to attracting followers on social media. Post daily and you will grow your following and your business.
Create a social media marketing plan each month.
Share other people’s content first, then share your content. This way you’ll build your following and improve your social media strategy.
Use tools (free and paid) to schedule your content.
Share content on each social media platform to start, then choose the most effective for your business.
Check analytics to see what posting schedule works best for your target audience.
Always include an image with your posts. People love images and videos. This tip will help your posts stand out.
Test new trends and tricks to improve your social media marketing strategy and grow your business.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Do you know how to build your small business brand? Do you know what people are looking for in a brand? Here are some branding statistics you need to know
Small Business and Branding: 10 Statistics You Need To Know
Authenticity is important for brands – 88%
Consumers buy based on trust – 46%
Color matters for brand recognition – 80%
First impressions matter for your brand – 0.05 seconds
Importance of brand consistency – 33%
Your brand needs to be transparent – 66%
Consumers want brands to be vocal about social issues – 64%
Customer service helps brands to stand out from the crowd – 73%
Being meaningful is good for business – 77%
User-generated content is crucial for brands – 79%
Branding Tips
As a business, you should humanize your brand.
You need to provide value to your customers. Your brand can help differentiate your business from competitors.
Your brand shapes your business and how people view it. Many factors shape your brand.
You need to know why branding matters and what your customers think about it.