Every business needs to know the rules of Search Engine Optimization (SEO) and also, how to create an effective SEO strategy. Ranking high on SERPs will improve the searchability, visibility, and credibility of your business.
Your business needs a reliable web host if you want to achieve higher rankings on Google and other search engines. Without careful consideration, choosing a wrong hosting provider may do more harm than good.
Here are the reasons why you need to choose the right web host and improve your site’s SEO:
- Server Uptime and Downtime
Search engines put a lot of emphasis on the reliability of a website, which is based on the server’s uptime and downtime. This measure is crucial to maintain the quality of the search results.
Downtime refers to the amount of time that the website is inaccessible due to server problems. If a site is always down when search engine robots try to crawl it, the site will be flagged as unreliable and will lower its ranking.
So, it’s crucial to choose an excellent web host. It ensures that your website will be running 99.9% of all the time. If a site experiences downtime regularly, then it is a clear sign to change hosting providers.
- Loading Speed
Google has highlighted the importance of page loading speed when determining search rankings. Furthermore, it clearly states that two seconds is the threshold for eCommerce sites.
The reason? The faster the site, the better the user experience.
From a business standpoint, a good page loading speed stands to gain far more in terms of sales and visibility. According to Amazon, a one-second slowdown in their page loading can cost them $1.6 Billion in sales per year!
A reliable provider can support a website’s loading time with the latest technologies and infrastructure to handle a high volume of traffic. If a web page takes more than two seconds to load, it is a clear sign that a web host evaluation is required.
- Server location
The server location is closely related to the speed of your site.
It is recommended to host your website in a data center that is located near your visitors. The shorter the distance, the quicker it takes for the data to travel.
For that reason, Google prefers to show results based on the location of the user. So if your visitors are primarily based in the US, choose a web host that has a data center in the US. That way, you’ll have a higher chance to rank well.
Alternatively, if you’re a global business, you can also choose a hosting company with a network of geographically-distributed servers. So, wherever your customers are, your website will always reach the top of Google SERPs.
- You Need to Select the Right Web Host
It is very important to ensure that your web host has excellent customer support, security features, and upgrade options.
For instance, select a web hosting with 24/7 customer support, so you can contact them anytime an issue arises.
In terms of security, pick a web host that offers various security measures like regular backups and updates, malware detection and removal, and DDoS protection.
The right web host will help to grow your brand and also, improve your SEO strategy. Very Simple!