If you are a developer or a marketer you need to know the mobile app stats and benefits. So you can create mobile apps that can help your target audience to solve their problems or fill their needs.
Here are some reasons why mobile apps are the future
- Smartphones and Mobile Apps
These days there are 4.78 billion mobile users and 74.3% use smartphones. Smartphones are very popular worldwide. Some countries like South Korea showing 95% of adult usage.
These numbers are growing every year and also keep growing the market of mobile apps.
- App Downloads
App downloads have increased in recent years (reaching 36.4 billion in 2020). App Store installs grew 2.5% and Google Play reach 28.2 billion.
In 2017 app downloads were 178 billion. In 2019, app downloads reached 204 billion.
These numbers (stats) show clearly how effective and profitable are mobile apps.
In 2020 the global pandemic has generated a lot more free time for people as they’re at home (Lockdown). So both app stores have seen the highest number of downloads in a single year!
- Mobile Devices – Social Media and Communication
An average person spends 3.7 hours browsing on mobile devices (36% more than 2 years before). Some countries as Indonesia, Brasil, India continue to spend the most time on mobile devices each day.
Social media and communications apps take the majority of users
In 2020, experts predict that smartphone users will spend nearly 90% of mobile internet time in apps, rather than a browser. It’s very important for businesses and brands, not only to optimize their websites for mobile, but they need to create custom, effective, and responsive apps.
- Mobile Ads
With more time spent on mobile devices, many brands are investing more money in digital ads, to reach potential consumers or target audiences. So digital ad spend exceeded traditional advertising for the first time in 2019. (190 billion worldwide)
Mobile ads are expected to reach 280 billion by 2022.
Marketers are using mobile marketing as an effective channel to engage with audiences. So, 40% of marketers plan to increase their mobile marketing budgets in 2021.
TikTok is a social networking app and a source of entertainment. (short, user-generated videos). TikTok is one of the most downloaded non-gaming apps of 2020. TikTok has attracted many new users from various demographics (thanks to the Covid-19 pandemic).
Many people are stuck at home with nothing to do. So they’re looking for new ways to entertain themselves. TikTok and similar video-sharing apps fill the need by presenting fun videos.
- Top Apps
The biggest app category in terms of downloads is games. (2.33 billion downloads on iOS). The second-biggest app category is ‘photo & video’ (700 million downloads).
Android mobile game downloads also increased (12 billion). The second-biggest category is ‘tools’ (1.82 billion).
- Mobile Revenue
The mobile app industry makes billions of dollars in revenue each year. The mobile app market generated $462 billion in 2019.
The gaming industry is the most profitable sector of the mobile app industry.
Entertainment apps, social networking apps, and photo and video sharing apps also generate revenue but they are far behind the gaming apps.
Mobile Apps and Future
Mobile devices have become a part of our lives changing the way we spend our time and even make purchase decisions.
These app statistics will help you to identify opportunities. So you can create an effective mobile app and promote it. Mobile apps are the future for businesses and marketers.
You need to know about new technologies and trends, so you can predict the future demand for mobile apps.