Mobile marketing unlocks powerful opportunities for you and your business. It’s a necessity for your business to have a mobile-friendly website. You can reach your target market, increase your traffic and grow your brand easier.
Online marketing is all about following Google algorithm to reach the first page. It is important for companies to create a mobile-friendly website because it satisfies more users than before. If you don’t have a mobile-friendly website, it may slap your ranking and drop it down.
2. Everyone Use Mobile Phones:
Another reason to switch to a mobile-friendly website is that almost everyone uses mobile phones so it is important for a company to make themselves available on a platform, where their customers are. Additionally, it’ll help you get benefits or results like never before.
3. Easy Access:
With a mobile-friendly website, they’ll get the access to it from anywhere and anytime, which doubles the chances of customer revisits. They can keep it in their pocket and easily access it without even log in to their desktops straight from their mobiles.
4. Higher Ranking:
A mobile-friendly website will help you get a higher rank than the desktop; thus, you should prepare yourself for the same. It’ll not only boost up the ranking of your website but also take your business to new heights, so, you can grab all the opportunities without facing much trouble.
5. Higher Conversion Rate:
A mobile-friendly website will help you drive more and more people to your website, which undoubtedly, increases the chances of conversion. It’ll overtake desktop and make it easier for the visitors to reach you.
Mobile Marketing: A New Trend that will Stay
Big brands, advertising firms, and venture capital companies are spending billions of dollars on mobile advertising alone. There is strong evidence proving that mobile marketing now outperforms the traditional marketing methods.
By the year 2020, it is estimated that consumers will spend around $122B on services and goods bought through their mobile devices.
Mobile commerce is rapidly growing. In a recent study conducted by the National Retail Federation, there is around 77 percent of online retailers that have placed or developed mobile commerce strategies for their businesses.
SMS marketing has been a popular and widely used practice as it is a direct way of engaging consumers and is also likely to be read. Customers can either opt-in to receive news about promotions, deals, events and coupons about their brands.
Retailers are also investing more time and money in developing creative apps that will reach their customers and effectively enhance brand identity and customer shopping experience.
Mobile marketing and a mobile-friendly website is a necessity for your business. With a wide range of mobile advertising choices from SMS, WAP, mobile ads, and search ads to rich video, media and push notifications, mobile marketing is the new trend and it’s here to stay.
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