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Video Marketing: Tips and Trends You Need to Know in 2021 [Infographic]

These days people love to watch videos. If you’d like to reach your target audience and increase your sales you need to create an effective video marketing strategy.

Video Marketing Trends And Tips In 2021

Here are some video marketing trends and tips you need to know about in 2021.

  1. Video Usage Will Increase in 2021

Businesses and brands that use video marketing in 2020, say that they will continue to use video marketing in 2021. Stats show that 94% of businesses say that video marketing is an “important” part of their overall marketing strategy

Top video trends include explainer videos 73%, presentation videos 50%, testimonial videos 48%, sales videos 42%, and video ads 40%.

  1. Livestream Video and Mobiles – Video Streaming Apps

Mobile phone users have around 80 apps installed on their phones. More than 10% of these apps are video streaming apps.

In 2020, the market was worth $161.39 billion. Analysts predict that the market will continue to grow in 2021.

  1. Short-Form Videos

TikTok is the fastest-growing social media platform and also it will reach 1.2 billion monthly active users in 2021.

Short-form videos and energetic videos are the most popular video marketing trends to use in 2021. (Video marketing campaigns)

  1. User-Generated Video Content (UGC)

User-generated video content is one of the top video marketing trends in 2021. It attracts more users and keeps them engaged. Also, studies show that users who visit a site via UGC spend more time on the site.

User-generated video content generates more sales.

  1. Online Training and Educational Videos

Already, the e-learning market is growing by 36.5% per year. Now online learning and educational videos are more popular because of the pandemic.

  1. Video Advertising

The growth of video advertising is to keep growing. Reports show that video ads will continue to grow and will reach $12.67 billion by 2024.

  1. Video Marketing and ROI

90% of video marketers agree that videos produce a good return on their investment (ROI).

80% of them say that their video marketing increased their sales, and 84% say they’re getting more leads. Video marketing has also helped more than 83% of marketers increase website traffic and users’ understanding of their product or service.

  1. Interactive AR and VR Content

Also, popular video marketing trends of 2021 is the use of augmented reality (AR) and virtual reality (VR). The AR and VR market is forecast to grow over the next few years and reach $72.8 billion in 2024 (Statista, 2020).

This is one great alternative to the in-person shopping experience. Already big businesses are using AR and VR to attract more customers.

  1. Shoppable Videos

As eCommerce grows, more brands are starting to create shopping experiences for consumers. One of the latest video marketing trends is shoppable videos.

Shoppable videos provide interactive experiences for buyers. It allows them to purchase the product being advertised in the video ad directly from the content. So it’s very easy for the customer to buy a product right away.

Already, engagement rates of shoppable videos (clickthrough rates and conversions), have surpassed those of display advertising.

These top video trends can help you to create a successful video marketing strategy, increase your sales, and grow your business. Video marketing will keep growing because people love videos and it’s a great opportunity to earn more money.

—How to Create Amazing Videos and Earn Money Online

InVideo helps you to transform your content into great videos. InVideo is ideal for marketers, publishers, and professionals. FREE to Join

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Digital Marketing: Tips on How to Grow Your Business in 2021 [Infographic]

The pandemic has forced many businesses to change how they operate. Many people stay at home and more products and services move online. Also, many employees continue to work remotely. So your online presence is more important than ever in 2021.

Digital Marketing Tips 2021

It’s very important to use digital marketing strategies and tips to grow your online presence and win over your competitors.

Here are some effective tips about digital marketing and how to grow your business in 2021.

  1. Online Presence and Engagement

In 2021, you should improve and increase your online presence. An effective digital marketing strategy allows you to reach more customers, engage with existing fans, and increase website traffic, and even revenue.

The pandemic has increased the time that people spend online. You need to have an effective website with a well-designed user experience and user interface site (UI/UX). Also, you can use social media campaigns to increase your targeted traffic.

  1. SEO and Google My Business

One of the most successful digital marketing tips to boost your business is SEO. As you know SEO (Search Engine Optimization) is a digital marketing tool that allows you to use keywords and generate free, organic, traffic.

By optimizing your website, you can rank for the keywords your customers are searching for. With an SEO strategy, you can reach the top of a Google search result and also help you to drive more traffic to your website.

Another important tip is your Google My Business (GMB) page. Make sure it is updated and verified.

  1. Voice Search and Speed

These days, people want results pretty fast. Instead of typing a query into Google, more customers prefer to use voice search. So your content must be optimized for voice search.

Also, a Google study shows that 55% of users will leave a website if it doesn’t load within 3 seconds. Speed and usability are very important tips.

  1. Video Advertising – Video Marketing

Another tip for digital marketing success in 2021 is video content. Video is very popular and effective for advertising. Stats show that 90% of marketers that adding video content to their strategy increased traffic to their website. Also, 34% of shoppers said they would buy an item after seeing a video ad for it. Awesome results!

Video is great for interactive products but can be used for employee interviews, behind-the-scenes videos, or how-to videos.

  1. Retargeting Marketing

Brands and businesses can collect data from their websites and use this data for retargeting marketing. You can use social media ads to retarget people who visit your website but didn’t make a purchase.

So you can use a retargeting marketing strategy to boost your sales.

  1. AI Technology – Artificial Intelligence

People love artificial intelligence (AI) technology because it improves their user experience and makes their life easier. AI can help with customer service queries, on-page recommendations, etc. Also, AI it’s pretty fast and never complains!

  1. Content Marketing

The success tip of content marketing is to create and share relevant, engaging, content. So your target audience will learn more about your brand, products, or services. The most common types of content marketing include blogging, infographics, visual content, ebooks, and lead magnets.

Businesses can use content marketing to grow their email lists, increase social shares, downloads, and generate more leads or sales.

Here are a few stats about content marketing in 2021.

Web traffic is the measurement of success for content marketing strategies.

Nearly 45% of marketers say content marketing is very important to business growth.

88% of companies produce blog content compared to other formats.

  1. Pay Per Click Advertising – PPC

PPC is a paid form of digital marketing. (you run ads and pay a fee for every user who clicks on your ad). You need to invest money but you can have faster returns (compared to organic marketing methods).

The most common PPC advertising platforms are Google Ads, Facebook Ads, Bing Ads, and Instagram Ads. But there are many other platforms available. The key to success with PPC is targeting the right audience with the right content at the right time.

Your goal is to drive clicks to your ads and turn users into customers.

  1. SMS Marketing

Text messaging is a pretty effective digital marketing channel. Once users have opted into your list (required), you can send them special promotions, updates, coupons, offers, surveys, and much more.

The average open rate for text message marketing campaigns is 98% (compared to a 20% open rate for email marketing). Also, SMS response rates are 295% higher than phone call response rates. Pretty Amazing!

Last Tip

The internet has endless opportunities for businesses, marketers, and brands to reach more customers worldwide. You have many digital marketing strategies available. So it’s up to you to create effective and successful digital marketing strategies to grow your business in 2021.

— Make Money Online From Home! Free To Join! https://www.bestprofitsonline.com/myblog/newmoney

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How to Start a Profitable eCommerce Business In 2021 [Infographic]

You can find many e-commerce ideas to start an online business. But which ones are profitable and which ones are not can be tricky to determine, especially if you are new to the world of digital commerce.

Here is some profitable eCommerce business to start in 2021.

  1. Beauty and Health Products

The beauty and health industry is one of the fastest-growing businesses online. Reports show that personal health and beauty products sales will surpass US$53 billion by the end of 2020. A lot of sales happening online.

This proves that the beauty and health niche is very profitable. Start an online beauty and wellness store that deals in a variety of products, including fragrances, makeup, hair care, nail care, and personal grooming. Also, vegan products are in great demand too.

  1. Online Educational Courses and Training

The demand for online education courses and digital learning is growing. Schools, colleges, corporate, or professionals, are moving away from traditional face-to-face online learning.

That’s why selling online educational courses and training programs will be a great niche business idea in 2021.

The global learning market will reach US$325 billion (2021 to 2025). Build an online shop that facilitates course creation, uploading, and selling. There are so many digital learning fields that one platform cannot provide them all! Focus on the niche that you know well.

  1. Sell ebooks

These days you don’t need a publisher to publish a book. Ebooks are very popular. A report shows that 335.8 million ebooks were sold in the US alone in 2019. This number will grow by 4.8% more in 2021.

This means that selling ebooks and digital content via an online store is a profitable e-commerce business idea!

While Amazon is the king of ebook sales, there are many other ebook stores and publishers that selling ebooks successfully.

  1. Vintage Clothing

You can start an e-commerce store by selling any type of vintage clothing online. Select a specific style (casual, formal, etc.), price mark (affordable, expensive, etc.), or product type (vintage tees, accessories, etc.)

Reports show that the global vintage clothing market was over US$25 billion in 2018 and will reach US$42 billion by 2022.

  1. Second-Hand Products -eBay

eBay is the best example of an online shop that generates huge revenue with second-hand products. Sell clothes, jewelry, furniture, gadgets, or anything else. Make sure that your online store is built strongly and functions smoothly.

Focusing your second-hand goods store on a particular location can also work very well.

  1. Smart Home Products – New Trend

Selling smart home products is one of the best niche e-commerce store ideas to try in 2021. The market was valued at $60 billion in 2019 and is expected to reach $247 billion by 2025.

People like to buy home appliances and devices that can be controlled remotely from anywhere using a mobile or networked device.

Despite the huge potential and growing demand for smart home products, few online business owners are selling these devices. It’s a very profitable business that you can start in 2021.

  1. Dropshipping Store

Dropshipping is a great way to sell on a small budget. All you need to worry about is selling the product through your virtual store. The supplier will take care of packaging, fulfillment, and other tasks!

Also, you can run this online business from anywhere.

  1. Sell Toys Online

Toys are a popular eCommerce store idea to try in 2021. Most of us think that children nowadays don’t value traditional toys and games anymore. But, this isn’t completely true. A report shows that toy sales are up 16% from 2019 and this number is likely to grow to 20% in 2021.

Research to figure out which toys are widely famous. Speak with toy makers and sellers in your region to host their products in your niche toy store!

Research the market and discover:

Which products have the most selling potential and less competition

Which technology is best for online store set up

Advantages and disadvantages of online stores

It’s up to you to decide what kind of eCommerce business you want to start in 2021.

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Mobile Apps: Stats and Reasons Why Mobile Apps are The Future [Infographic]

If you are a developer or a marketer you need to know the mobile app stats and benefits. So you can create mobile apps that can help your target audience to solve their problems or fill their needs.

Here are some reasons why mobile apps are the future

  1. Smartphones and Mobile Apps

These days there are 4.78 billion mobile users and 74.3% use smartphones. Smartphones are very popular worldwide. Some countries like South Korea showing 95% of adult usage.

These numbers are growing every year and also keep growing the market of mobile apps.

  1. App Downloads

App downloads have increased in recent years (reaching 36.4 billion in 2020). App Store installs grew 2.5% and Google Play reach 28.2 billion.

In 2017 app downloads were 178 billion. In 2019, app downloads reached 204 billion.

These numbers (stats) show clearly how effective and profitable are mobile apps.

In 2020 the global pandemic has generated a lot more free time for people as they’re at home (Lockdown). So both app stores have seen the highest number of downloads in a single year!

  1. Mobile Devices – Social Media and Communication

An average person spends 3.7 hours browsing on mobile devices (36% more than 2 years before). Some countries as Indonesia, Brasil, India continue to spend the most time on mobile devices each day.

Social media and communications apps take the majority of users

In 2020, experts predict that smartphone users will spend nearly 90% of mobile internet time in apps, rather than a browser. It’s very important for businesses and brands, not only to optimize their websites for mobile, but they need to create custom, effective, and responsive apps.

  1. Mobile Ads

With more time spent on mobile devices, many brands are investing more money in digital ads, to reach potential consumers or target audiences. So digital ad spend exceeded traditional advertising for the first time in 2019. (190 billion worldwide)

Mobile ads are expected to reach 280 billion by 2022.

Marketers are using mobile marketing as an effective channel to engage with audiences. So, 40% of marketers plan to increase their mobile marketing budgets in 2021.

  1. TikTok

TikTok is a social networking app and a source of entertainment. (short, user-generated videos). TikTok is one of the ​most downloaded non-gaming apps of 2020. TikTok has attracted many new users from various demographics (thanks to the Covid-19 pandemic).

Many people are stuck at home with nothing to do. So they’re looking for new ways to entertain themselves. TikTok and similar video-sharing apps fill the need by presenting fun videos.

  1. Top Apps

The biggest app category in terms of downloads is games. (2.33 billion downloads on iOS). The second-biggest app category is ‘photo & video’ (700 million downloads).

Android mobile game downloads also increased (12 billion). The second-biggest category is ‘tools’ (1.82 billion).

  1. Mobile Revenue

The mobile app industry makes billions of dollars in revenue each year. The mobile app market generated $462 billion in 2019.

The gaming industry is the most profitable sector of the mobile app industry.

Entertainment apps, social networking apps, and photo and video sharing apps also generate revenue but they are far behind the gaming apps.

Mobile Apps and Future

Mobile devices have become a part of our lives changing the way we spend our time and even make purchase decisions.

These app statistics will help you to identify opportunities. So you can create an effective mobile app and promote it. Mobile apps are the future for businesses and marketers.

You need to know about new technologies and trends, so you can predict the future demand for mobile apps.

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Best Stocks in 2021: Stocks and Opportunities [Infographic]

There is a strong possibility of economic recovery in 2021. But the new year doesn’t promise less uncertainty than 2020, so investors should remain cautious, as always.

Use these companies to think about opportunities and decide if you invest your money or not. Important Tip! Always research and understand a company before you buy its stock.

Here are some highly promising companies that you can buy their stock in 2021.

  1. Tesla

Tesla has enjoyed growth in 2020 and there is a bright future for the Palo Alto electric car maker. Its shares price has skyrocketed more than 650% on a year-to-date basis (one of the top growth stocks of the year).

The company will capitalize on the growing electric vehicle (EV) market in the coming years. Some industry experts believe that the demand for EVs around the world, (particularly in China), would help Tesla to grow its future revenue.

Tesla’s strategy to establish itself as a leading player in the EV market will benefit the company in the coming years. So, for those who want to be a part of its success, this is the right time to invest in this high-value stock.

  1. Nvidia

Nvidia stock value has increased by more than 125% this year (2020). The financial performance of the company has surpassed analysts’ expectations.

The California-based company specializes in manufacturing graphics processing unit chips, which are used in artificial intelligence (AI) and the gaming industry, among others.

AI spending is expected to hit $110 billion by 2024. Also, the gaming industry is booming at a rapid pace. Nvidia will benefit from the boom.

  1. Disney

Walt Disney performed well this year but most of its theme parks stayed closed (Pandemic) and affected its revenue.

But Disney+ streaming platform has performed very well this year. One year after its launch, the video-on-demand streaming service has over 86 million subscribers (Amazing Growth).

The progress of its streaming service will help the company to boost its revenue.

  1. Zoom

Zoom Video Communications stock’s value has skyrocketed nearly 500% so far this year. Millions of people signed up for its online video-conferencing platform (pandemic effect).

The Zoom video platform has a simple and user-friendly interface, which is one of the key reasons behind its recent success. Some people think that its growth may slow down as the pandemic ends.

But video meetings, virtual learning, and online interactions are not going to end anytime soon. Zoom is expected to do well in the coming quarters considering the recent stock momentum and revenue growth.

  1. Alibaba

Alibaba Group Holding was performing well this year until it experienced a couple of major setbacks. Alibaba is facing scrutiny from the Chinese government (it’s about monopolistic practices).

However, the company’s growth rates still look strong. It is leading the Chinese e-commerce market with a controlling share of 56%. Second in China is JD.com, which holds nearly a 17% share of the market.

Alibaba also beat analysts’ expectations in its latest quarterly report. Its second-quarter revenue jumped 30% on a year-over-year basis, marking the strength of its business despite the Covid-19 pandemic.

Alibaba stock is expected to go up after addressing the challenges it is facing right now.

  1. ServiceNow

ServiceNow stock’s value grows about 96% on a year-to-date basis, as demand for its products and services remained elevated during the year. The software company also reported better-than-expected results in its latest quarterly report.

Its subscription billings for the third quarter came in at $1.08 billion. Also, its big customers, with an annual contract value of more than $1 million, increased 25%

ServiceNow will continue to perform well in 2021. Most analysts have a “Buy” rating for the stock with an average price target estimate of $ 575 per share, suggesting that the company’s share price will go up in the coming quarters.