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Social Media: 25 Tips on How to Capture Attention [Infographic]

Social Media: 25 Tips on How to Capture Attention [Infographic]

You have few seconds to capture your audience’s attention before your message gets lost in the ocean of messages. If you know how to capture attention on social media, you can create a successful marketing campaign.

Social Media: Tips on How to Capture Attention

Here are some tips about how to capture the attention of your target audience on social media.

  1. Profile Photo

Your profile photo is the first thing people will notice about you. Optimize your photo according to the actual audience you are targeting for. Determine your audience and research their demographics and figure out which avatar will attract them.

  1. Profile Optimization

Many people left their profile empty or unrelated to how they want to position themselves in social networks. People want to know something about you.

Optimize your profile according to the details of your audience. Give them the answer they are searching for in your profile. Your profile is probably the first invisible conversation your prospect has with you. You want to make sure that delivers value.

  1. Fresh Content and Value

Provide fresh content and value to your followers. Create interesting and fresh content on regular basis. Focus on delivering values and ideas, these are usually welcome. Allow them to follow you.

  1. Use Social Media to Extra Exposure

Make more accounts, link, and point from one profile to another. Promote your LinkedIn account on your Facebook, Tweet your Facebook share, share your Linkedin article, let the messages exchange. It’s not only the extra exposure we are going after, but the different ways you can express yourself. Each social media platform delivers your message differently.

  1. Be Active and Socialize

Add friends, subscribe to other people’s channels, follow any relevant user, brand, or company. Also, join relevant groups. These actions can bring you extra attention.

Socializing also enables you to familiarize yourself with the group or networks you join. The more you socialize, the more attention you get.

  1. Use Viral Trends

Meme jokes, for example, are just a drop in the sea of viral trends. join the crowd and see what’s trending in the last few days. Provide a viral trend to the crowd and attention will boost.

  1. Responsive

You must be responsive. Interact with your followers to gain consistency in your campaign. Social media marketing is all about frequency and lets them know you are there 24/7.

  1. Personalization

Facebook has a feature of mentioning somebody in the comment, while the mentioned person gets notified about it. The same goes with Twitter. This is the way to use personalization with anybody from your group.

Participate in discussions and always be there for your audience.

  1. Provide Informative Content

Link out to relevant articles, blogs, videos, websites, etc. regularly. You will act like as a source of information, only recommending the best. This not only covers up when you are lack ideas but also presents yourself as an expert in your niche.

  1. Share Success Stories

We all love to hear a word or two about someone’s way to the top and how successful they are. This is another great tool to get attention. Keep sharing success stories. Also, you can share testimonials from people successfully achieving results with your product or services.

  1. Use Discounts and Offers

Happy hours, discounts, offers, all of them capture attention. People love paying less or get something for free. It’s a great way to capture attention and generate traffic.

But don’t put it too much and make sure it appears from time to time.

  1. Share A-List

Regardless of your target audience, there are tips and tricks to let them know about. Write an article or link to the blog where they can find useful advice and tips on how to get something done. (how-to articles or videos)

Find tips and tricks relevant to your marketing campaign and have your audience know about it. A list of tips like this always works.

  1. Share Solutions and Recommendations

Share solutions that could help your target audience in achieving their goals easier or quicker, is a great attention booster. Make sure your recommendations are personally tested, checked, and reputable. A bad recommendation is too costly.

  1. Ask Your Audience

Ask your audience about your offer, marketing campaign, or service. Ask them what they do like and what they don’t like about your company or business you run. Besides being a great way to catch attention and seek feedback from your audience, it also makes them anticipate the value they will get from you.

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Energy Market and 6 Types of Renewable Energy [Infographic]

Energy Market and 6 Types of Renewable Energy [Infographic]

Renewable energy is energy from the earth’s natural resources that are not finite or exhaustible (wind and sunlight). Renewable energy is an alternative to traditional energy that relies on fossil fuels and is not harmful to the environment. (eco-friendly)

Energy Market and Types of Renewable Energy

6 Types of Renewable Energy

  1. Solar

Solar energy is energy from sunlight and converting it into heat, electricity, or hot water. Photovoltaic (PV) systems can convert direct sunlight into electricity through the use of solar cells.

Benefits of Solar Energy

One of the benefits of solar energy is that sunlight is endless. There is a limitless supply of solar energy. Relying on solar energy rather than fossil fuels also helps us improve public health and environmental conditions.

Solar energy could also eliminate energy costs, and reduce your energy bills. Many countries help the investment in solar energy by providing rebates or tax credits.

  1. Wind

Wind farms capture the energy of wind flow by using turbines and converting it into electricity. There are many systems to convert wind energy.

Commercial-grade wind-powered generating systems can power many different organizations. Single-wind turbines are used to help supplement pre-existing energy organizations.

Another form is utility-scale wind farms, which are purchased by contract or wholesale.

Benefits of Wind Energy

Wind energy is a clean energy source, which means that it doesn’t pollute the air like other forms of energy. Wind energy doesn’t produce carbon dioxide or release any harmful products that can cause environmental degradation or negatively affect human health like smog, acid rain, etc.

Investment in wind energy technology can also open up new avenues for jobs and job training, as the turbines on farms need to be serviced and maintained to keep running.

  1. Hydroelectric

Dams are what people most associate with when it comes to hydroelectric power. Water flows through the dam’s turbines to produce electricity, known as pumped-storage hydropower. Run-of-river hydropower uses a channel to funnel water through rather than powering it through a dam.

Benefits of Hydroelectric Energy

Hydroelectric power is very versatile and can be generated using both large-scale projects (like the Hoover Dam) and small-scale projects like underwater turbines and lower dams on small rivers and streams.

Hydroelectric power does not generate pollution, and therefore is a much more environmentally-friendly energy option for our environment.

  1. Geothermal

Geothermal heat is heat that is trapped beneath the earth’s crust from the formation of the Earth 4.5 billion years ago and radioactive decay. Sometimes large amounts of this heat escape naturally, but all at once, resulting in familiar occurrences, such as volcanic eruptions and geysers.

This heat can be captured and used to produce geothermal energy by using steam that comes from the heated water pumping below the surface, which then rises to the top and can be used to operate a turbine.

Benefits of Geothermal Energy

Geothermal energy is not as common as other types of renewable energy sources, but it has a significant potential for energy supply. Since it can be built underground, it leaves very little footprint on the land.

  1. Hydrogen

Hydrogen needs to be combined with other elements, such as oxygen to make water as it does not occur naturally as a gas on its own. When hydrogen is separated from another element it can be used for both fuel and electricity.

Benefits of Hydrogen Energy

Hydrogen can be used as a clean-burning fuel, which leads to less pollution and a cleaner environment. It can also be used for fuel cells which are similar to batteries and can be used for powering an electric motor.

  1. Biomass

Bioenergy is renewable energy derived from biomass. Biomass is organic matter that comes from recently living plants and organisms. Using wood in your fireplace is an example of biomass that most people are familiar with.

There are various methods used to generate energy through the use of biomass. This can be done by burning biomass or harnessing methane gas which is produced by the natural decomposition of organic materials in ponds or even landfills.

Benefits of Biomass Energy

The use of biomass in energy production creates carbon dioxide that is put into the air, but the regeneration of plants consumes the same amount of carbon dioxide, which is said to create a balanced atmosphere.

Biomass can be used in many different ways in our daily lives, not only for personal use but for businesses as well. In 2017, energy from biomass made up about 5% of the total energy used in the U.S.

These days people can improve the environment with greener energy solutions (Renewable Energy). If you’re a homeowner, you can install solar panels in your home.

Solar panels not only reduce your energy costs but help improve your standard of living with a safer, more eco-friendlier energy choice that doesn’t depend on resources that harm the environment.

There are also alternatives for a greener way of life offered by your electric companies.

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Social Media: 6 Trends To Improve Your Marketing Strategy In 2021 [Infographic]

Social Media: 6 Trends To Improve Your Marketing Strategy In 2021

These days all businesses, big or small, need to have a social media presence. It’s one of the best ways to increase your online presence, grow your brand, and attract more followers. Also, with a successful social media marketing strategy, you can generate more sales.

Social Media Trends To Improve Your Marketing Strategy In 2021

Here are some useful social media trends you need to know about how to improve your marketing strategy in 2021.

  1. Baby Boomers are Using Social Media

For a long time, baby boomers were ignored by digital marketing strategies and businesses. They don’t use very often the internet.

But in 2020 baby boomers have started to use social media platforms and eCommerce almost every day. The pandemic keeps them at home and they’re spending more time on the internet than ever. (Pandemic Effect)

Your social media marketing strategy needs to target and baby boomers. Don’t target only young people.

  1. TikTok Trend

TikTok is on the top of social media platforms. It achieves two billion downloads, and over one billion videos watched every day. If you like to attract the younger generation, you need to use TikTok.

Attention! 60% of users are under 24, but 40% of users are adults. Also, adults user keep growing.

TikTok is about short, easily digestible videos. But allows you to share them on other platforms like Instagram. TikTok videos can be funny, educational, instructional, How-to videos, or any other kind of category.

TikTok video content could be made by a person with a mobile phone. Very easy and fast way to create video content.

  1. Social Media and eCommerce

Online shopping growing a lot during the pandemic. You can be sure that online shopping has exploded in general over the past year.

A study from the UK shows that 17.2 million people were planning on shopping online after the pandemic.

Also, 57% of people across 9 countries say that they are shopping more often online even before the start of the pandemic.

If you’re in the business of selling physical products, it’s a good idea to invest in a website where people can buy your products. (Online Store)

But if you don’t want to start your website, you can now do it on some of your social media accounts.

Even before the pandemic, 55% of online shoppers purchased a product through a company’s social media account. Also, 87% of buyers claiming that social media helped them decide on a purchase.

Not every social media platform offers services like this. But Facebook and Instagram have implemented channels through which you can make sales.

  1. Video Content Is Gain Traction And Keeps Growing

It’s not just TikTok that people are watching. People are watching more and more video content. People love video content and no one wants to read, long, boring, articles.

When we say videos, we don’t mean YouTube videos that last a couple of minutes. We’re talking about videos that last for as short as a few seconds. First, Snapchat had a feature known as “stories,” which was quickly adopted by Instagram, Facebook, Twitter, and more.

On stories, people could post a ten-second video to show off whatever they wanted.

Stories are a very popular trick of social media because of their digestible nature.

Many businesses and marketers are using these short videos to show off or advertise their products or services.

Stats show that 84% of people bought a product after watching a video.

It’s better to create short videos. Make sure you provide all the basic information in as short a time as possible.

  1. VR and AR Are The Future – Interactive Content

Virtual reality (VR) and augmented reality (AR) are two of the most exciting developments in the last decade. They are the future.

Augmented reality is when something like a Snapchat filter uses reality as a base, but lays something fantastical over that base. Those filters that make you look older, or put a dancing hotdog on your shoulder, are all augmented reality.

Virtual reality is different. The user is going into another world entirely. You can be taken to a virtual house viewing or a tour of a real-life place.

AR and VR are very much growing fields, with new and more advanced AR and VR technologies coming out constantly.

These technologies are expensive (especially VR), and might not suit your marketing method or your business. But keep an eye on future apps.

  1. People and Brand’s Posts

For a long time, brands presented themselves with a degree of professionalism. They appear as serious organizations with complete control over their product and image.

But with the arrival of posts, comments, and replies, people could interact with their favorite brands. So began a new communication channel between customers and brands.

If your posts are helpful, interesting, and friendly people will feel more comfortable engaging with you.

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Blogging: 8 Tips on How to Create Attractive Blog Post Titles [Infographic]

Blogging: 8 Tips on How to Create Attractive Blog Post Titles [Infographic]

Blogging is popular these days. But you need to create attractive blog post titles to generate more targeted traffic and also to achieve higher rankings. There are some techniques about how to write attractive and creative titles.

Blogging: How to Create Attractive Blog Post Titles

  1. Title and Content

The title is the first thing that your blog visitors will see. A good headline grabs attention and also helps readers to identify the content and determine if they want to read your blog post.

Typically your blog post title will serve as your title-tag (one of the most important on-page SEO tips). Google uses your title-tag to determine what the page is about. If your content is high-quality and informative Google will rank higher your blog post.

  1. Help Your Audience – Avoid Lies

Respect your audience’s time and experience. You have to help your target audience (Don’t tell lies). If you don’t fulfill the promises made in the title, readers won’t trust your content. Your readers will be annoyed if the content is about a different topic than the title.

Your title is about “how to lose weight fast” and your content is about “a new gym near your home”

  1. Write for People – Not Search Engines

Remember that you’re writing for people. They are your readers and they will buy your products or services if they are interested.

So you need to create titles and content that have a higher chance of piquing their interest.

  1. Optimization

It’s better to use longer-tail keywords because they tend to rank higher. So your blog can rank well in SERPs.

Also, you need to include your target keyword in your title.

  1. Use Interesting Words

You can use language specific to your target audience. Also, you can use common words to trigger curiosity: how-to, tips and tricks, secrets, etc.

You can give your readers a clear idea about your content.

  1. Length Titles

Stats show that 115 characters or fewer are best for social media because it’s tweetable. For search, it’s better 65 characters or less so the entire title appears in search results.

Tip: Cap your title at 10 words maximum. Titles with too many words can be much harder for readers to quickly digest. They will go away!

Also, place your most important words at the beginning of the title.

  1. Use Idea Generators

You can use idea generators but attention! don’t over-used. Example: a) HubSpot’s Blog Ideas Generator will help you to find interesting topics and titles.

b) The Blog Title Generator by SEOPressor uses your keywords to generate a list of catchy titles to choose from.

You can make your research to find more title generators or blog post ideas. (Pay Attention!)

  1. Use Numbers

Headlines and titles work best when they are very specific. A simple way to be specific is to add numbers to your headline. Reports show that people prefer headlines that contain numbers.

Another tip for using numbers is to try and use odd numbers instead of even numbers. Stats show that headlines with odd numbers get 22% more clicks than headlines with even numbers.

These tips will help you to understand how to write attractive titles that people will click on and will read your blog posts.

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Content Marketing: 5 Tips on How to Grow Your Business in 2021 [Infographic]

Are you a business owner or a marketer and want to improve your online strategy in 2021? Do you know the new content marketing trends and tips that’ll help you to grow your business in 2021?

These days digital marketers and business owners need to create a new content marketing strategy to succeed and increase revenue.

Content Marketing Tips: How to Grow Your Business in 2021

Here are some tips about content marketing and how to grow your business in 2021.

1) Targeted Content

In 2021, the content marketing strategy needs to be more targeted to fill the needs of your target audiences. Stats show that 90% of the best content marketers use this targeted approach in their campaigns.

With targeted content marketing they get a greater ROI than what they’ve before.

2) Interactive and Experiential Content

Today, customer satisfaction depends on how the buyer connects with the provider, product, and service on a more personal, emotional, and experiential level.

Most customers prefer their transactions to be simplified and personalized. Stats show that 77% of these customers claimed their buying experiences were too difficult or complex.

Many customers are also attracted by personalized marketing that is nostalgic (Nostalgia Effect), something that buyers can relate to or are familiar with on a more social and cultural level.

Useful Interactive Marketing Tips

Interactive Video

Video content is expected to dominate up to 82% of all internet traffic in 2021. So 91% of buyers now prefer video to consume content. Greater demand for interactive video will rise in 2021.

Interactive Customer Service

Many people (buyers) prefer customer service to be immediate and interactive. The trend of digital voice assistants pushed voice search as a preferred way to look for information.

Chatbots are very popular and will continue to keep growing in 2021 and beyond.

Also, other types of interactive content are effective in delivering the information and influence the buyers. These include.

Audio-guided eBooks

Animated and Info-Training Infographics

Gamified Pages and Content

Interactive Quizzes

Augmented Reality (Product Catalogs)

Virtual Reality content that provides a 360-degree experience

3) Mobile First

Mobile devices and mobile internet users have grown in recent years and will continue to do so this year and beyond. Now, it is not enough to simply have a mobile-friend website. But you need a mobile-first approach to digital marketing.

You need to invest in mobile assets that can help you better serve your customers.

4) Multiple Channels – Omnichannel Marketing

These days customers prefer providers to address their needs at whatever platform or channel they use. The use of multiple channels or omnichannel marketing is guaranteed to help the business retain as much as 89% of their customers with this approach.

5) Outsourced Service

The events of 2020 (Pandemic) prompted businesses to rethink their strategies and approaches to marketing and in doing business in general. Focus now is on how to execute content marketing in a more efficient, more economical, and more effective manner.

A better way to do this is to outsource the workload to competent providers.

Stats show that 50% of marketers in 2020 have outsourced at least one or more of their content marketing activities to qualified and capable agencies.

Outsourcing companies are getting more aggressive in offering their services, including content marketing.

Last Tip

Content Marketing remains a very significant digital marketing tool to grow your business. But connecting with your clients should be done on a more experiential, more personalized, and more interactive level.

You can generate better connections and greater engagement. You can search for new tips and trends to improve your content marketing strategy.

Take Action Now!

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