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How Responsive Web Design Affects SEO and Your Business

How Responsive Web Design Affects SEO and Your Business
How Responsive Web Design Affects SEO and Your Business

 

Mobiles and tablets are the latest trends in town. People are switching from desktops and laptops to their little devices just because of its super-portable nature and usability. That is the reason almost everything you do on a desktop can be executed from your mobiles. As a result, responsive web design is also experiencing a massive reception from the people.

When every little particle is coming online, it’s quite natural that internet will be a huge part of this phenomenon. And when we talk about the internet, mentioning websites is just matter of time. We have been quite used to with opening the websites on desktops. But now, mobiles are an integral part of our lives when it comes to visiting a website.

What is Responsive Web Design?

Responsive web design means fitting a website in various screen size and resolutions. So, the website you are visiting on your desktop can easily be accessed on your mobile or tablet without any side-wise scrolling. Each of the buttons and texts will fit your screen size and fingertips which is awesome in the world of business.

But what if I don’t make my website responsive?

As responsiveness is the trend, it is quite clear that if you don’t make your website responsive, it will have its own consequences! Besides the usability and accessibility, there’s much more to fear!

SEO is a great part of your online business’s success. And ignoring responsive web design will be a lethal threat to your SEO (Search Engine Optimization). How your website’s SEO gets affected by your website’s responsiveness.

1. Bounce Rate

Bounce Rate is one of the factors of SEO which play pivotal roles in your website ranking. When a visitor lands on your website, he or she needs to spend an amount of time on your website and your website’s aesthetics, functionality, and information would persuade them to stay.

When you don’t have a responsive website, the users browsing your website from mobile is not going to have a good experience in terms of usability. So, the end result would be closing your website i.e. bouncing back from your website. This would increase the bounce rate and you are losing customers.

2. Site Usability

One of the big reasons visitors bounce back from your website is the site usability. Site usability is the metric by which we decide how much the site is usable to a particular user. When your website is not responsive and you need to scroll it horizontally on your mobile device, it will diminish the site usability. Users will bounce back from your website and they can land on your competitor’s site as well!

3. Page Load Time

Page loading time has popped up as one of the most crucial aspects of good website ranking in the recent few years. The studies have proven that on an average, a user stays 5 seconds on a website while loading before closing it.

So, if you don’t make your website mobile responsive, it will take huge time to load. So, you can do the math and come to the conclusion what would happen if you don’t go for a responsive website design service.

So, now you know why you must have a responsive web design website. It’s a necessity for your business if you want to increase traffic, customers and make money.

4 Principles of Effective Link Building and How to Avoid SEO Failure

4 Principles of Effective Link Building and How to Avoid SEO Failure
Here are the 4, link building principles, which will make your link building efforts invaluable and your SEO campaigns very successful. Also 4 tips on how to avoid SEO failure

 

Here are the 4, link building principles, which will make your link building efforts invaluable and your SEO campaigns very successful. Also 4 tips on how to avoid SEO failure

1. Quality Content. Creating content that’s high in quality is vital! High-quality content provides value to online users. Therefore, you will naturally/organically gain quality, Google friendly and approved links. Moreover, this will also, develop “Link Earning.” If you follow through with high quality, engaging content – eventually, your website will be recognized and your link building will go into autopilot mode.

2. Keep Links Relevant. Google counts on your inbound and outbound links to remain relevant. For instance, links should be connected to other web pages that have an organic and direct connection to your business, industry and/or niche in your business. Example: If you have a website that offers professional, cleaning services and it links to a website with professional cleaning equipment – this would make perfect sense to Google.

3. Less Is MORE. With the new ways of link building – less is most definitely more! Using just a few links from a small number of high-quality websites is a lot more valuable than utilizing a large number of links from low quality, spammy and suspicious websites. Quality over quantity will be triumphant in the link building journey.

4. Social Media Investment. Social Media Networks and/or Platforms are more important than ever before. Although Facebook shares or likes are not perceived as links – they do, however, provide an excellent avenue to spread your message. Furthermore, it will boost your brand’s visibility and bring users to your website.

Content, which is shared via Social Media platforms will organically boost and enhance a website’s visibility. It is recommended that you use tools, such as – HootSuite or Buffer, so that you may schedule Social Media posts in advance.

SEO Failures: How to Avoid It

SEO or Search Engine Optimization is as important for your website. You have to be very careful about your choices of strategies or else, it turns into a disaster.

1. Duplicate Content: Do you know, to attain the highest position on the search engines you need to keep the Google happy and satisfied? And it is only possible if you follow all its algorithms. If you know this, so, you are also aware of the fact that Google is in deep love with the unique content.

2. No Title Tag And Description: You can’t explain yourself to anyone without giving proper introduction – can you? For sure, your answer would be “No”. So, how could you expect this from Google? It’s a robot and you have to understand your words to them, which is possible by adding a title tag and description.

3. Broken URLs: Broken links broke the website ranking, therefore, it is more than just compulsory for you to check and rectify them shortly. If you want to attract Google to your website to level up it’s ranking, you should not have broken links.

4. Loading Speed: If your website takes too long to load, so, it’ll slide the customers away from your company, therefore, it is compulsory for you to enhance its speed as soon as possible.

It is an important parameter that one needs to pay special attention to; otherwise, it’ll break your image in the market.
These were a few things that you need to rectify to attain the top position on the Google’s very first page.

4 SEO Tips for 2018: A Necessity for Your Business

4 SEO Tips for 2018: A Necessity for Your Business
Search Engine Optimization or SEO is a term widely used today by many websites and businesses. Search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

 

Search Engine Optimization or SEO is a term widely used today by many websites and businesses. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

This is the reason why SEO is a necessity for your business. Here are 4 SEO tips for 2018.

1. You Need a Sitemap

In order for a search engine to display a website in the SERPs, it has to index every page on it. Still, those who are just starting do not know the ways to help search engines index their web pages. There is an easy solution for this. They can build a sitemap that lists all pages on their website, simplifying the indexing process for search engines.

2. Mobile-Friendly Website

At present, nearly all people use their mobile devices to keep in touch. Additionally, this is the best way to browse the web as well. Google is also aware of that. For this reason, the world’s search engine giant goes for mobile-friendly websites. If you don’t want Google to ignore your website, you should do a mobile optimization for it. So it can be easily navigated by mobile users.

3. Focus on Local SEO

People should be aware that 43% of Google, 25% of Yahoo and 25% of Bing searches are location-oriented. In addition, 50% of all searches have local intent.

The best strategy for businesses to draw a lot of consumers and meet their needs, particularly if their site supplies products/services within their locality, is through Local SEO.

Tips for Local SEO:

Always use local keywords;
Include the name in Google My Business;
Write relevant content on the blog;
Come up with a local domain name.
Invest in Social Media Presence and Marketing

Social media marketing is among the most effective, free ways to boost a website. Social media presence is not only about creating an account on different platforms. It is about the frequency of posting fresh content. Also, with the help of quality content, you will create engagement with readers.

When creating or contributing content on a regular basis, it would help to share them with others through social media. Other articles within the industry can also be shared. Businesses can cover a lot of content, so they have all the reasons to participate in social media.

Moreover, search engines make use of algorithms in determining if the content is worth to be ranked. That is why those who use social media platforms go for articles that they consider valuable. When they discover that a particular content is easy to read and helpful as well, they will share it on social media sites.

4. Blogging

Blogging is valuable and helpful for businesses. The blog is a very powerful tool and search engines love the blogs. The reason is that the blogs have fresh and quality content.

Next, the articles should not be limited to formal text-only content. It would be best to combine them with images, video materials, and infographics. This way, the blog would look more striking and impressive.

Act now and soon you will see the benefits of search engine optimization. All of these will result in better traffic and more sales and money for you.

How to Marketing Your Business Using Facebook

How to Marketing Your Business Using Facebook
There is more than one way you can market your business using Facebook. You can do with advertising on Facebook. You can also build your business organically using Facebook.

 

There is more than one way you can market your business using Facebook. You can do with advertising on Facebook. You can also build your business organically using Facebook.

The big key and your main objective when you want to market on Facebook is to build a large list of friends who have a genuine interest in what you provide.

One great way to do this is to go to the Facebook pages of other “gurus” in your niche. Then send out a friend request to all of each guru’s friends. The reason for doing this is that you already know that you are targeting people who very likely have an interest in what you offer.

Remember that smart marketers seek to position themselves as experts in their niche; someone who can provide a SOLUTION to a problem or an issue. Your goal is to attract leads who are looking for that solution, not to who are looking for your company or its business opportunity. This is how you create a loyal, growing and profitable list.

So as you’re building your list of friends on Facebook, what you want to do next is to focus on creating a relationship with that list. There are a number of ways to do this.

You can click the “Like” button for things on the pages of people on your friend list. You can post things on your Facebook page related to your family and your personal life. Occasionally, send out (post) a link or offer a free report regarding something related to your niche that will be helpful to them.

By building a relationship with your Facebook friends, you will also build loyalty and trust with them. They may tell their friends to “Like” you and your page too.

When marketing using Facebook, you want to always keep in mind your main mission, which is to build yourself a list of loyal followers. You are not trying to make instant sales or signups. You want to build a list and you want to build loyalty.

How to Increase Sales with Facebook Fan Page

Facebook Fan Pages provide an effective way of marketing a product and increasing its sales. It can be considered as a complementary marketing strategy along with the basic online marketing.

Here are few reasons which make the Facebook Fan Page so vital that more and more businesses are selecting it as one of the marketing strategies to increase their sales.

1. Advertisement:

The most important feature of having a Facebook Fan Page is to advertise your products or services. It is a great tool which can be used in an engaging way to attract potential customers. This way you will increase traffic and sales.

2. Regular updates:

The feature of making updates and changes regularly like any other blog or a Twitter page is just amazing. It will ensure that your fan page is constantly in the news and your audience is constantly updated with the information about the products or services you provide. These updates will grab the attention of the customers towards your brand and thus return you with an increase in the sales.

3. Viral marketing:

Although indirect, it is the best feature. The customers or fans are able to comment on any product, services, reviews, and so on. These comments provide you the best opportunity to be introduced to the fan’s friends through the suggestions of your fans or followers. This indirectly spurs viral marketing of your brand.

4. Linking and indexing:

The Facebook Fan Pages provide your websites and blogs free links, which the users can follow if they want to get more information about your products. This eventually provides traffic to your blog and website, and thus increases sales. Also, they are indexed on search engines like Google, which provides more exposure to your pages and makes them available for ones who are not members of Facebook.

Affiliate Marketing Secrets: What You Need to Know About

Affiliate Marketing Secrets: What You Need to Know About
To generate money easily from your affiliate marketing, you need to know how to find the best affiliate programs for your website and how to market them. These are the secrets of affiliates marketing that most affiliate programs do not tell you.

 

To generate money easily from your affiliate marketing, you need to know how to find the best affiliate programs for your website and how to market them. These are the secrets of affiliates marketing that most affiliate programs do not tell you.

1. How to Choose Affiliate Programs

Remember some products are bound to sell more than others. If you sell on product four times a year from a little-known company that gives you $100 per sale or sell a well-known product 3 times a week at the rate of $10 per sale, then you will make much more money with the $10 per sale product.

Often the well-known companies will offer a very small profit per sale because they are established and know that their product is likely to sell well. Small, unknown companies, on the other hand, need all of the promotion they can get. Also, because they are unknown, their products are likely to sell less frequently.

The most important rule when picking affiliate programs to promote on your site is to pick products that would be of interest to those who would likely visit your website. You need the best products for your target market.

Otherwise, you will be promoting a product to a group of people who do not even want nor need it.

There are 2 main ways to find an affiliate company for your website. You can sign up with a company (like clickbank.com) that manages the accounts of hundreds of companies, big and small or you can do a web search for companies that would match well with your niche, visit their websites, and see if they advertise an affiliate program.

Where you place your affiliate links on your website can really make a difference on how many clicks you end up getting and, since every click means a potential sale, this is an important aspect of internet marketing.

2. How to market your affiliate links

Research has shown that the most effective affiliate links are text links. Yes, plain text links. Not big flashy banner ads like most affiliate website are filled to the brim with.

You write a great article about the product or something related to the product and stick the link into your text. This allows interested readers to see the link as they are reading and click on it.

Of course, your article and your link have to work effectively together to make this happen. A bad article and an unrelated link to an unknown product are not likely to make money.

So the next time you are out to choose an affiliate link, try placing a relevant link in a great article that is well optimized for search engines and see how it works out for you.