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Pinterest Marketing: A Great Opportunity For Your Business

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Social Media Marketing Mistakes and Negative Effects
About 30 percent of customers use social media channels to find information about any business. There is a great opportunity to promote and grow your business via Pinterest

 

Pinterest is a great social media platform for your business. It has over 150 million active users, both male, and female. Pinterest provides entrepreneurs, bloggers, and businesses a great opportunity and a global reach.

Pinterest functions like a digital message board. You “pin” pictures to “boards” that you generate. Each board concentrates on one specific topic or subject of your choice.

How to use Pinterest

Take Advantage Of Image Height

Pinterest automatically scales all images you upload to a specific width. However, the height is up to you. The images which jump out on Pinterest are those which are taller. Image size matters a great deal when your prospect has many different pieces of content to look at. Taller, vertical pins perform better on Pinterest than shorter pins.

Show Several Products In A Single Pin

Make an image featuring several items that you offer or sell. This adds value to an individual pin by displaying several offerings, products, and services. You have a better chance of engaging and appealing more users by showing multiple options. There are plenty of free image tools that you can use to create these type of images.

Include Text On Your Images

The vast majority of pins on Pinterest are just illustrations, photos or images. When you add text on top of your images, it makes them jump off the page. Research shows that images with a text overlay consistently drive more engagement than images without text.

Write Descriptions

Add descriptions with your images when you upload them to Pinterest. Studies show that pictures with descriptions of 200 to 300 characters (about 50 words) were the most repinnable. Include your keywords phrases in your pin descriptions.

Use More Light Colored Images

Research shows that lighter colored images are repinned much more regularly than darker images. Red tones and colors are also more likely to be repinned than images that are primarily blue. Keep in mind that very dark or very light images do not draw as much engagement on Pinterest as those with modest coloring.

Don’t Forget Your Keywords

Pinterest recommends using 20 to 30 keywords with your promoted pins and Pinterest ads. Include main keywords, related phrases, and long-tail keywords as well, and use the 20 to 30-word suggestion.

Pinterest has become a major player in the social media universe. With over 150 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic

How to Use Pinterest to Market Your Business

It’s no secret these days that social media is a whole lot more than just a fun way to interact with your family and friends. It’s also a powerful way to make a valuable connection with your business and build connections with your customers.

The world of social media is expanding all the time to include options that go well beyond Facebook, Twitter.

One of the fastest growing and most promising of these new options is Pinterest.

Pinterest has a niche audience that you’ll need to impress if you’re going to become a pinboard sensation. Most people who have made Pinterest the success that it is being on the site for items and information related to recipes, fashion, crafts, or DIY home improvement projects.

If your company is looking to reach these demographics, then definitely take the time to cultivate a presence on Pinterest. If not, you’d be better off exploring other avenues.

Put in the Time

Pinterest is like other social media sharing sites in that it takes a time commitment and some attention in order to become a success and build a loyal following. Spend time on the site when it comes to getting to know other pinners and learning what appeals to other users.

Showcase the best of what your company has to offer by creating high-quality pins that include descriptions and valuable information. Make sure you re-pin plenty of other people’s posts as well.

Don’t Pin Only Ads

Less seasoned entrepreneurs make the mistake of pinning nothing but advertisements and product shots to their company’s Pinterest account. Then they wonder why no one is interested in what they have to say.

Be a participant in the community, not simply a walking commercial. In addition to promotional material, make sure you post industry specific news or useful information that would be of interest to the customers you’re trying to reach.

Always make sure that you’re genuine and that your real passion for what you do comes through in everything you post. Regular pinners can spot an account that is purely promotional a mile away.

P.S.

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Local SEO Marketing: The advantages of Your Business

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5 Effective Low Cost SEO Tips

SEO or search engine optimization is a great marketing strategy to promote your business, increase traffic and achieve high rankings. There are a lot of SEO methods being used by experts today. Also, there is an easier SEO method to market your business.
This is the local SEO marketing.

What is Local SEO Marketing?

If you own a startup online business, it’s better first launching your business locally before you hit the international market. This is so you can learn the ropes for running an online business thus eliminating the risk of you becoming overwhelmed with various tasks and responsibilities. Of course, you would need to do some local SEO marketing to get your products or services out there.

Local SEO marketing is not as complicated as a full-blown SEO campaign. You see, launching your website on a global platform will require a lot of research on your target market thus the need for more advanced tools.

keep in mind that you would still need to learn about the different types of local SEO marketing strategies. Also, you need to make a research to learn what your target market wants. Simply, you discover the problems you give the solutions.

This will allow you to determine the content of your site as well as decide on the best SEO method to use for your business.

If you don’t have the time to study local SEO marketing and conduct research, the best option is to hire an SEO expert. Yes, you would need to pay for their services but the main benefit is you will be able to maximize your business’ full potential in the local market.

Aside from that, you can expect faster ROI when the website of your company is optimized right from the beginning.

The Importance of Local SEO Marketing

You may be wondering why you should consider having your website search engine optimized when you’re only after the local market? The truth is, running an online business is a lot different from a physical business.

Physical business requires less marketing because this type of business is easily noticed especially when the store is located in a prime location.

An online shop needs the help of search engines to be discovered from the online users. Through local SEO marketing, this risk is eliminated because banner ads, niche articles, and press releases have backlinks that will redirect to the site that is being advertised. The more people clicking on these links, the higher the site’s ranking in search engine results will be.

Local SEO marketing will limit the audience to your site to your advantage. When a potential customer types in your business’ niche on their search engine’s search bar, you can be sure that your site will be included in the list of results because it has been optimized in a way that will allow algorithms to recognize your site as part of this niche.

How to Choose a Local SEO Company

If you have decided to hire a team of experts to do your local SEO marketing campaign, it’s time to look for the best company to work with. With the help of a search engine, you can easily land a list of companies that are worth looking into. Making a choice as which one to hire, however, can be a little confusing because of the numerous companies available. To avoid getting into such a predicament, you need to know what to look for.

Now you know the advantages of local SEO marketing. It’s time to create an SEO campaign for your business.

How to Market Successfully Your Startup Business

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Video Marketing: A Very Effective Tool for Your Business
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Every day, millions of people surf the web. Majority spend their time on social media networking sites like Facebook and Twitter or Pinterest. Others searching online for products, services, ideas and solutions for their problems. With a number like this, there is a huge market stretching across the globe which if you can successfully tap into, could mean infinite possibilities for your business. Here are some ways on how to market successfully your business.

Website

There are a lot of free hosting sites around where you can put up your company website. But for a more professional feel, purchase your own domain and choose a catchy name that is easy to remember.

People, in general, have short attention spans when it comes to reading things online so if you have a long complicated domain name, there is a tendency they might forget it.

Make sure your website name ties up with your company name if you don’t use the same for both.

Facebook

These days, creating a website isn’t enough. You have to create a Facebook page and share it with potential customers. Get them to like and share your page so they can receive updates about news on products and services you are offering.

Ask friends to like and share your page so that their friends can share it, too. Your Facebook page can lead people to the actual company website, thereby generating more traffic and increasing sales.

Twitter

In internet marketing, sometimes, less is more. Here you can be as creative as you want using the limited characters available in a single tweet.

Short, sweet, simple and straight to the point slogans is yours for the taking. Catchy and noteworthy tweets will be retweeted by fans and when you gain more followers, they too can multiply your fanbase when they repost tweets.

Pinterest

Pinterest is a great social media platform and keeps growing every day. The majority of users are women and they buy more easily than men. So, if your business is about women, Pinterest is the ideal place for you.

Offline

Although internet marketing is more cost-effective these days, a little-printed media still helps in marketing your startup business.

Business Cards

Business cards are essential especially when it comes to meeting new clients. It helps establish professional ties and saves you from looking for that errant piece of paper and pen so you could write down your contact details.

Your business card should include your name, company website, mobile number, email, and office address if you have one. It should be printed in the easy-to-read font in just the right size.

PR marketing

Press Release and Local Marketing

Many believe that the newspaper and other printed media are a dying medium. But there are still those who prefer to hold a real newspaper instead of the electronic one.

Press releases are a great way to make your business known to the local community in your area. You can also post your press release on your website after it has been published.

Aside from the online marketing and traditional way of advertising, a great way to win over customers is to deliver as promised what is mentioned in your promotional ads.

Delivering customer satisfaction means more chances of clients returning. Give value and help your customers.

Word-of-mouth referrals online also spread like wildfire so continue delivering great services or products and your company will gradually take off and become a success.

P.S.

Discover How to Start Your Online Business in 2018. Download the Free Training and Software   https://bit.ly/13SRDGi